Selling clothes online has become a booming trend. Whether you're decluttering your closet, starting a side hustle, or scaling a high-volume reselling business, there's a diverse array of marketplaces available, each tailored to different types of sellers and buyers.
This article explores the top eight platforms for selling clothes online, breaking down their unique features and helping you decide which one best suits your needs.
Main Takeaways
- Discover the best platforms for selling clothing.
- Understand the unique features and benefits of each platform.
- Learn key factors to consider when choosing where to sell.
- Find out how Vendoo can streamline your online selling process.
Best Marketplaces for Selling Clothes Online
Selling clothes online has never been easier, thanks to various platforms designed to cater to different types of clothing and seller needs. Here’s a rundown of the top 8 platforms to consider.
These first three marketplaces, Poshmark, eBay, and Mercari, are the three core marketplaces for selling any and all fashion. They are also the top-selling marketplaces for Vendoo users:
1. Poshmark
Poshmark is a social commerce platform focused on fashion, ideal for selling new and secondhand clothing. With over 130 million members, it offers a huge audience for buying and selling. It is a reseller favorite due to its user-friendly interface and simple shipping. On Poshmark, you create a virtual closet to sell. You can also share items to boost exposure and host live sales.
Poshmark fees are amongst the highest at a 20% commission (or flat rate of $2.95 for sales under $15), but its ease of use, audience size, and customer support are unparalleled.
For more information about Poshmark, check out The Poshmark Bible: How to Get Started Selling on Poshmark.
2. eBay
eBay is the largest and most lucrative reselling marketplace in the history of the world. Reporting 135 million active users at the end of the First Quarter of 2024, eBay’s audience is larger than most other peer-to-peer marketplaces combined.
Most resellers would argue that eBay is the best place to sell, but when it comes to selling clothing specifically, Poshmark is tied.
eBay’s broad reach and versatility make it suitable for selling both vintage and new clothing. Sellers can choose between auction-style listings and fixed-price sales. eBay’s global audience and advanced seller tools provide a robust platform for maximizing visibility and sales.
eBay is significantly more complex than most peer-to-peer e-commerce marketplaces. From listing to the fee structure, sellers coming from simpler marketplaces face many learning curves. Don’t be intimidated; don’t miss out on the largest global resale platform.
You’ll positively increase your sales selling on eBay. Learn more in the article How to Sell on eBay: A Guide to Creating and Managing Listings.
3. Mercari
Mercari is a user-friendly marketplace that is growing in size, reporting 23 million monthly active users. Mercari simplifies the process of selling all types of items, including clothing. Its straightforward listing process and simplicity make it a great place to sell.
Mercari is like a “baby eBay” with the same broad range of categories but a much simpler interface. It is the only marketplace with no selling fees whatsoever for sellers (some transaction fees are paid by buyers).
Mercari also offers convenient shipping services, providing both local and shipping options.
Learn how to master Mercari in the article How to Get Started Selling on Mercari
These next three marketplaces, Depop, Grailed, and Kidizen, are fashion-centric marketplaces that are more narrowly focused on various fashion niches. While you can list any and all fashion items on them, you might choose to prioritize items that fit into their top-selling niche categories.
Improve your listings, increase your marketplaces, and grow your sales with Vendoo!
4. Depop
Depop is a young, cool, trendy marketplace that combines social media and commerce. It has a booming global audience of 35 million active users. Depop’s Instagram-like interface appeals to Gen Z and younger millennials.
Depop allows for the sale of all men’s, women’s, and children’s fashion, but top-selling categories include:
- Vintage: Items at least 20 years old
- Y2k: Early 2000s fashion
- Streetwear: urban, athletic-inspired styles
- OOAK: (One of a kind) which includes handmade, deadstock, upcycled or rare fashion.
💡Tip: Beyond the official top-selling categories, I would also add Trending Fashion to the list.
Depop recently removed selling fees for all fashion. While the commission fee (formerly 10%) was removed, there is still a payment processing fee of approximately 3% of the sale price. Regardless, this makes Depop have amongst the lowest selling fees of reselling marketplaces.
Depop is a style-driven, fun, expressive marketplace that is unique from all others. Learn more about Depop in the article How to Get Started Selling on Depop.
5. Grailed
Grailed is a curated site focusing on men’s fashion, particularly high-end, vintage, and streetwear pieces. With over 10 million active users globally, it has a smaller audience than others, but it’s a curated audience of highly engaged buyers and sellers.
Grailed was originally just for the men, but they expanded to allow the sale of women’s fashion in 2022. Regardless, men’s fashion remains a top seller on Grailed.
Grailed fees are competitively low at approximately 9% commission on sales, but vary for international sales.
To learn more about Grailed, see the article The Holy Grailed: How to Get Started Selling on Grailed.
6. Kidizen
Kidizen is a marketplace for parents to buy and sell children’s clothing. Kidizen has a small but mighty audience of 800,000 registered users, tailored specifically for kids’ fashion and items.
Kidizen recently expanded to the “mama” clothing category, which includes women’s fashion. Despite this expansion, the company remains mostly known for higher-end children’s fashion and baby accessories.
Kidizen charges a 12% plus $0.95 fee per sale, which is moderate in peer-to-peer e-commerce.
Learn the ins and outs of Kidizen in the article Kidizen Resale: How to Get Started Selling on Kidizen.
7. Etsy
Etsy is a major global marketplace that epitomizes the sentiment of “shop small.” With over 10 million global users, Etsy is a giant marketplace with a huge reach. Etsy is narrow in selling categories, allowing for the sale of only handmade, vintage, and craft supplies. While it is limited in selling categories, there is no limit to its potential.
Etsy charges a $0.20 listing fee per item, a 5% transaction fee, and a payment processing fee. It’s ideal for sellers with distinctive products seeking a niche audience.
Learn everything you need to know about Etsy in The Reseller’s Guide to Etsy.
8. Vestiaire Collective
Vestiaire Collective is a massive global marketplace for designer, luxury, and vintage fashion brands. Vestiaire Collective is the leading global marketplace for designer and luxury pre-loved fashion. Vestiaire reports 23 million members worldwide in 78 countries, with 20,000 products added daily.
Vestiaire offers a curated shopping experience and ensures items are authenticated before listing. Vestiaire is exclusive and exquisite, allowing only higher-end brands in acceptable condition.
Fees vary based on the item’s selling price and brand categorization, but the platform’s dedicated luxury audience justifies the higher costs.
If you sell higher-end items, you want to sell them on Vestiaire Collective. Learn more in the article Everything You Need to Know About Vestiaire Collective.
Factors to Consider When Choosing a Marketplace
When selecting the best marketplace for selling clothes online, consider the following factors:
- Type of Clothes: Different marketplaces cater to various types of clothing. For example, Etsy is great for vintage and handmade items, while Vestiaire Collective is ideal for luxury brands.
- Fees and Costs: Platforms have different fee structures, including listing fees, subscription fees, selling fees, payment processing fees, promotional fees, and shipping responsibilities. Understanding these can help you choose the most cost-effective option.
- Target Audience: Consider the primary user base of each marketplace. Some sellers determine that if they’re on eBay, with the largest audience, they needn’t sell on smaller marketplaces; this is wrong. There are Etsy shoppers that don’t shop on eBay, for example.
- Ease of Use: Evaluate how user-friendly the marketplace is, especially for new sellers. The amount of tedious daily activity required is something you need to consider.
- Scalability: If you plan to expand your selling activities, choose a platform that can grow with your business and offer features to manage increased sales.
Streamline Online Sales with Vendoo
With the diverse marketplaces available, choosing the right one can be challenging. Each platform offers unique benefits, whether you’re selling vintage, designer, children’s clothing, or high-end fashion. Consider the fees, target audience, ease of use, and scalability to make an informed decision.
Want to learn more about all of the Vendoo marketplaces? The Reseller’s Guide to Marketplaces provides an in-depth comparison of each.
Vendoo enhances the selling experience by streamlining listing processes, managing inventory efficiently, and facilitating crosslisting to maximize exposure and sales. By using Vendoo, you can optimize your online selling strategy and simplify your reselling journey.
Why choose just a few when you can list to all of them with just a few clicks with Vendoo? Ready to streamline your online sales? Try Vendoo for free!
