If you're a secondhand e-commerce seller looking to make more money selling vintage, this one is for you!
🔑 Key Takeaways:
- Vintage is highly profitable, especially American vintage.
- Top marketplaces for vintage include eBay, Etsy, Ruby Lane, Depop, Poshmark, Vinted, and Grailed.
- Boost sales with Vendoo for crosslisting.
- Additional resources: Guides for selling on specific platforms.
Vintage is a goldmine: a top-selling category on most peer-to-peer e-commerce marketplaces. It’s easy to find, as most thrift stores are loaded with vintage clothing. Selling vintage is a great way to yield higher returns on profit than selling mall brand and mid-range items.
Did you know that buyers around the world love American vintage? Make sure you have your settings enabled to sell and ship worldwide. 🌎
The Best Places to Sell Vintage Fashion & Decor Online
The online vintage market is booming, and there are several great marketplaces to sell vintage. Let's dive into some of the top marketplaces for selling vintage items and why they're worth considering.
Did you know that “Vintage” is a top-selling brand for Vendoo sellers?
eBay
eBay is the largest and most lucrative online marketplace in the world. On eBay, you can sell almost anything.
With over 182 million active users worldwide, it offers a vast audience for your vintage items. eBay offers the most selling categories, tools, and features.
eBay is known for its wide range of categories, and vintage items are no exception. Top sellers include automotive, electronics, home goods, apparel, collectibles, and jewelry.
💡Tip: At eBay Open 2023, eBay encouraged sellers not to use the Vintage “Specialty” categories for Vintage clothing. Instead, use the regular categories.
eBay is arguably the best place to sell anything. With the most shoppers, categories, and brands, it is the perfect place to sell anything vintage. You might also consider the eBay auction feature to see how much you can yield for your unique vintage finds.
Want to learn more about selling vintage fashion? Check out our blog A Reseller's Guide to Vintage Fashion.
Etsy
Etsy is a global marketplace for artisans. On Etsy you can sell handmade, vintage, and craft supplies
Etsy is the go-to platform for handmade and vintage goods, with a focus on unique and creative items. With 97 million active buyers, Etsy is a global leader in the peer-to-peer e-commerce realm.
Etsy is limited in categories: sellers can list only items that are:
- Handmade or original made with a design partner);
- Vintage; and
- Craft supplies
Handmade is the most popular category, with vintage being the second. Vintage clothing, home decor, and accessories are among the best-sellers on Etsy.
With global reach and excellent Google ranking, Etsy is an excellent place to list all vintage apparel and HomeGoods.
💡Tip: Maximize your Etsy listings for SEO (search engine optimization). Learn more in A Reseller’s Guide to Keywords and SEO.
Ruby Lane
Ruby Lane is a high-end vintage marketplace.
Founded in 1998, Ruby Lane specializes in high-quality vintage and antique items, with a focus on art, jewelry, and collectibles. It's a curated marketplace, ensuring a premium shopping experience. Vintage and antique collectors love Ruby Lane.
Ruby Lane is a global online peer-to-peer marketplaces with over 2,500 individually-owned shops offering antiques & art, vintage collectibles and jewelry.
Top Sellers include fine art, vintage jewelry, and antiques. Ruby Lane attracts discerning buyers willing to pay for quality.
💡Tip: Ruby Lane is an exclusive, premium marketplace with higher fees than most sellers are accustomed to. In exchange, it offers a curated collection of active shoppers. For vintage sellers, it is very much worth it.
Depop
Depop is a global fashion powerhouse, and a favorite among Gen Z and young millennials.
Depop is known for its trendy, Instagram-like interface. With 35 million active users, it's perfect for selling vintage clothing, accessories, and decor.
Top sellers on Depop include:
- Designer
- Streetwear;
- Vintage;
- Y2k; and
- OOAK (One-of-a-kind)
In the vintage category, top-selling styles are vintage jeans, vintage tees, bags, decor, and dresses.
💡Tip: If you’re selling vintage from a well-known brand, use the brand. For example, if you’re selling vintage Levi’s jeans, enter Levi’s for the brand. But if you’re selling an obscure, less-popular vintage brand that isn’t recognized, enter American Vintage in the brand field on Depop.
If you’re not selling on Depop, you’re missing out. Check out the article How to Get Started Selling on Depop.
Poshmark
Poshmark is a fashion powerhouse with 80 million active users in the United States.
Poshmark combines social networking with e-commerce, creating a unique shopping experience. Posh is a reseller favorite due to its unparalleled ease of use, simple shipping, and wide audience.
Poshmark is mostly known for fashion, but there is a wide array of selling categories including home decor, beauty, toys and games, electronics, and more.
Vintage is a top-seller on Poshmark. Learn more about one of the most popular marketplaces for resellers in The Poshmark Bible: How to Get Started Selling on Poshmark.
Vinted
Vinted is a community-driven marketplace focusing on secondhand fashion, including vintage items. With over 100 million community members, it's growing rapidly.
If Poshmark and Mercari had a baby, it would be Vinted. With the combined ease of use of Poshmark and the wide range of selling categories on Mercari, Vinted is an excellent place to sell.
Vinted's community aspect encourages a friendly buying and selling experience.Top-sellers on Vinted include vintage clothing, accessories, and home decor.
Vinted is a global marketplace, but at this time U.S. sellers can only sell and ship within the United States.
Grailed
Grailed is dedicated to fashion, including high-end and vintage items. It has a loyal community of fashion enthusiasts and collectors.
Did you know that Grailed was originally just for men’s fashion. They expanded to include women’s fashion a few years ago, but the marketplace remains predominantly male.
Top sellers on Grailed include designer, streetwear, and vintage menswear. It is a global marketplace with buyers around the world.
Learn more about Grailed in the article The Holy Grailed: How to Get Started Selling on Grailed.
So, Where Are The Best Places to Sell Vintage Clothing Online?
There are many places to sell your vintage items online. Remember that each of them have unique top-sellers and unique audiences of loyal buyers.
With Vendoo, you can crosslist to multiple marketplaces with just a few clicks. Ready to maximize your sales? Try Vendoo today for FREE! Happy Selling!
