The best reseller websites to sell online right now are eBay, Poshmark, Mercari, Depop, Grailed, Vinted, Etsy, Whatnot, Shopify, Facebook Marketplace, and Vestiaire Collective, each offering unique advantages depending on what you sell.
Reselling is becoming a popular industry, and more people are selling secondhand clothing and hard goods on various reselling marketplaces such as eBay, Poshmark, Mercari, Etsy, Depop, Grailed, Shopify, and others.
E-commerce continues to surge, with over 16% of all retail shopping being online and over 40% of all fashion sales online in the United States.
Which marketplaces are the best for you? Here is a little about each! 👇🏽
1. eBay
eBay is the largest and most lucrative online marketplace. eBay has been around since 1995 and is a great place to sell things online with a huge audience and a large array of selling categories. eBay is the largest and most lucrative online reselling marketplace with 135 million buyers worldwide. Of those, 61% of eBay users are 35-64 years old, a more mature audience than many other popular marketplaces.
eBay is likely the “best” place to sell, with the largest audience and the largest range of what you can sell. On eBay, you can sell almost anything, and top-selling categories include automotive, jewelry and watches, electronics (computers, tablets, phones, cameras, video game consoles, games, and accessories), clothing and apparel, home decor and accessories, and health and beauty products.
eBay is a beast, with endless tools and functions for sellers of any skill level and volume. eBay provides sellers with superior control, tools, functions, analytics, and marketing opportunities to truly grow and scale their business.
⭐️ Fun Fact: Most Vendoo users report that their top-performing marketplace is eBay.
eBay Pros
- Massive global audience
- Extremely broad selling categories
- Powerful seller tools and analytic
- Strong marketing and promotional options
- Simple Global Shipping
eBay Cons
- Higher learning curve
- Competitive marketplace
- Requires strong SEO and listing optimization
- Returns and customer expectations can be demanding
To learn more about eBay business policies, listing guidelines, shipping, eBay fees, tips, and tricks, check out the blog How to Get Started Selling on eBay.
2. Mercari
Image Source: Mercari
Mercari is another great marketplace where you can sell many different types of items. The Mercari listing and shipping processes are straightforward and user-friendly! On Mercari, you can list almost anything that can be shipped! Think of Mercari like a mini, more casual eBay. Mercari has approximately 23 million active users in the United States.
The top-selling categories on Mercari include electronics, apparel, toys and games, and home decor.
⭐️ Fun Fact: There are over 350 thousand items listed on Mercari daily.
With Vendoo, you can cross-list your inventory to Mercari in just seconds. It might never be your top-selling platform, but it has a ton of potential for regular activity and sales. Mercari also has no selling fees, making it a great place to sell for the most profit.
Mercari Pros
- Simple listing and shipping
- Extremely broad selling categories
- Low selling fees
- Mercari Cons
Lower average sale prices
Mercari Cons
- Lower average sale prices
- Less robust seller tools
- Limited branding opportunities
To learn more about selling on Mercari, shipping, Mercari fees, and tips and tricks to make more sales, check out the blog How to Start Selling on Mercari.
3. Poshmark
Poshmark is a favorite among resellers selling clothing and accessories. Poshmark is among the best platforms to sell women’s, men’s, and children's apparel. You can also sell select home decor, pet items, and electronics on Poshmark.
With over 130 million community members across the United States and Canada, Poshmark is a leading social e-commerce marketplace for new and secondhand fashion.
Resellers fall in love with Poshmark’s interface and social community feel. Poshmark is a bit high maintenance, requiring social interaction and “sharing,” but this activity generates a ton of traffic and sales. With tools like Vendoo, you can automate activities like sharing and sending offers.
Poshmark Pros
- Highly engaged fashion-focused audience
- Huge audience
- Social features drive traffic
- Easy shipping system
- Live selling available
Poshmark Cons
- Requires time-consuming sharing
- Higher selling fees
- No global selling (U.S. Only)
- Lower visibility without consistent activity
👀 Did you know that you can sell live on Poshmark?
If you want to learn more about how to sell on Poshmark, listing tips, shipping, and Poshmark fees, check out The Poshmark Bible.
4. Facebook Marketplace
Image Source: Your Digi Lab
Facebook Marketplace has recently emerged as an exciting and convenient marketplace for online sellers. It’s no secret that billions of people spend hours per day on Facebook, and FB Marketplace allows you to turn users into buyers.
Facebook Marketplace turns social media scrollers into shoppers, reporting over 1 billion monthly visitors to the Marketplace section!
On Facebook Marketplace, you can sell items via a traditional listing style, but also share them with your Facebook friends and local Facebook Groups and Pages.
Facebook Marketplace emerged as an “online yardsale” for local meet-ups comparable to Craigslist, but is becoming more of a reselling websites to ship items across the country!
Top-sellers on Facebook Marketplace include furniture and appliances, clothing and apparel, decor and home goods, electronics, and toys.
FBMP Pros- Huge built-in audience
- Great for large and heavy items
- Fee free local sales
- Ability to share in groups for visibility
- International shipping
Facebook Marketplace Cons
- High no-show risk for local meetups
- Inconsistent buyer behavior
- Limited seller protections
- Lower prices expected by buyers
- Requires positive feedback
💡Tip: New Facebook accounts are not eligible for selling and shipping. Do not create a new account to resell, use your existing account. You can hide listings from friends.
To learn more about how to sell on Facebook Marketplace, check out A Reseller’s Guide: How to Start Selling on Facebook Marketplace
5. Etsy
Image Source: Gelato
Etsy is the best place to sell handmade items, and its growth is ever-expanding. On Etsy, you can sell handmade items, vintage clothing and decor, and craft supplies.
Etsy is a popular selling marketplace with approximately 95 million active buyers annually. Etsy also acquired the reselling app Depop in 2021.
The best-selling category on Etsy is handmade items. Most Etsy sellers recommend capitalizing on holidays, trends, and recent events to make more sales on Etsy. Etsy allows the sale of personalized items that are “made-to-order” as well as digital downloads! Etsy is also a great place to sell vintage fashion and decor.
Etsy Pros
- Great for handmade and vintage
- Strong buyer trust
- Massive global audience
- Global brand recognition and trust
- Allows digital products
- Great for niche creators
Etsy Cons
- High competition
- Listing fees
- Strict vintage and handmade rules
- Advertising costs can add up
⭐️ Fun Fact: Etsy acquired the marketplace Depop in 2021.
To learn more about how to sell on Etsy, check out this A Reseller’s Guide to Etsy: How to Start Selling on Etsy.
6. Depop
Depop is poppin’. It is the fastest-growing marketplace in the United States in terms of audience growth over time. Depop is an emerging and creative marketplace with a young customer base. 90% of users are under the age of 26. With the primary customers being Gen Z, the top-selling categories on Depop are trendy fashion and athleisure, vintage, streetwear, Y2k, and one-of-a-kind fashion.
Depop reports having over 43.5 million registered users in over 150 countries. On Depop, you can sell almost anything that is not illegal, medical, or perishable. What sells best on Depop is fashion, specifically, what is trending, with an emphasis on the “aesthetics” and trending style hashtags.
Scrolling through Depop, you will notice that it is not your typical reseller website, but instead, a vivid assortment of style and fashion, flourishing with artistic expression. Depop is far more about style and aesthetics than brand.
🧠 Did you know that Depop has no selling fees? Depop charges only a payment processing fee of 3.3% + $0.45.
Depop Pros
- Fastest-growing U.S. marketplace
- Global audience
- No selling fees (low payment processing fee)
- Great for all fashion, aesthetic driven
Depop Cons
- A bit of a learning curve
- Algorithm favors constant activity
- Style matters more than brand
- Limited categories beyond fashion
Learn more about Depop in this webinar we hosted with team Depop: How To Sell on Depop.
7. Grailed
Grailed is a fashion marketplace specializing in men’s and women’s designer, streetwear, and vintage clothing and apparel.
Grailed is perfect for high-end fashion enthusiasts, streetwear collectors, and sneakerheads who are looking to sell their rare and collectible items. If you’re looking to sell a limited pair of Jordans, a Supreme tee, cool vintage jeans, or a Gucci jacket, Grailed is the best place to get top dollar.
Grailed has a smaller audience of approximately 8 million users worldwide, but this niche marketplace is perfect for the right items.
Grailed Pros
- Perfect for luxury, streetwear, and vintage
- Global audience
- High-value buyer audience
- Authentication services
- Higher average sale prices
- Niche collectors willing to pay top dollar
Grailed Cons
- Small but specialized audience
- More popular or men's fashion than women's
- Strict rules for designer verification
- Hyper-niched to specific styles
💡 Tip: For inspo, check out Josh (one of the Vendoo founders') Grailed Shop!
You might be interested in The Holy Grailed: How To Get Started Selling on Grailed
8. Vinted
Image Source: Hype & Hyper
Vinted is one of the fastest-growing secondhand fashion marketplaces in the United States, known for its simplicity, affordability, and strong focus on preloved clothing and accessories. Vinted reports having over 100 million registered users worldwide, and its US audience continues to grow rapidly as more shoppers look for sustainable and budget-friendly fashion options.
On Vinted, you can sell a wide variety of items, including women’s, men’s, and kids’ clothing, shoes, accessories, beauty products, and select home goods. Vinted does not charge selling fees in the US, meaning sellers receive the full sale price of their item.
Top-selling categories on Vinted include everyday casualwear, trending streetwear brands, athletic apparel, sneakers, handbags, and children’s clothing. Vinted shoppers are highly motivated by value, style, and condition, so on-trend pieces with clear photos tend to perform best.
🧠 Did you know that Vinted is one of the only platforms where sellers keep 100% of their earnings?
Vinted Pros
- No selling fees (keep full amount of sale price)
- Fast-growing U.S. audience
- Easy listing experience
- Strong for casual and trendy fashion
- Many selling categories beyond clothing
Vinted Cons
- Lower average sale prices
- Buyers expect bargains
- They disallow commercial selling
If you want to learn more about selling on Vinted, check out the blog How Does Vinted Work? A Step-By-Step Guide on How to Sell on Vinted.
9. Shopify
Image Source: Sup Dropshipping
Shopify is a major platform to grow and scale your reselling business. Unlike the rest, it is less a “reselling marketplace” and more an easy-to-use e-commerce website builder, allowing you to design your own website!
Shopify has an astronomical audience, with over 1.4 million websites hosted on Shopify. Shopify holds a 29% market share of e-commerce in the United States. Shopify provides so many tools, resources, and features to truly help sellers market and scale their brand.
Shopify is a Vendoo platform, and users can crosslist their existing inventory to Shopify! Among the many benefits of Shopify is that you can quickly feature your items on a Facebook Business account and an Instagram store, creating infinite potential for growth and sales!
Shopify Pros
- You control your own website and brand
- Unlimited product potential
- Advanced marketing and SEO tools
- Integrates with social media stores
- Great for business scaling
Shopify Cons
- Monthly fees plus add-on costs
- Requires driving your own traffic (no built-in audience)
- Higher learning curve
- Requires facilitating shipping
Shopify is a bit more complex than the others, but we wrote this guide to help: What You Need to Know to Start Selling on Shopify.
10. Vestiaire Collective
Image Source Vestiaire Collective
Vestiaire Collective is the largest collection of secondhand designer and luxury goods in the world, and a leading global online marketplace. Founded in Paris in 2009, it is a place for the highest quality and most luxurious brands and pieces.
Vestiaire Collective reports having 30 million buyers and sellers, and maintains an inventory of 5 million luxury items with approximately 20,000 added each day!
👀 Did you know that Vestiaire Collective acquired Tradesy marketplace in 2022?
Vestiaire is the perfect place for your premium inventory with a global audience. Buyers around the world love Vestiaire because of their authenticity guarantee, which gives them confidence in their designer purchases.
💡Tip: Find a list of brands and designers allowed on VC here.
Vestiaire is very selective about which designers they allow to be sold and the quality of items for sale. Each and every listing goes through an authentication process by the quality control team prior to being made for sale and again, with an in-person inspection, before being shipped to the buyer.
Vestiaire Collective Pros
- Perfect for designer, luxury, and premium items
- Strong authenticity program
- Global buyer audience
- High average selling prices
- Strict quality standards appeal to buyers (cannot sell heavily-flawed items)
Vestiaire Collective Cons
- Strict approval and authentication
- Longer processing times as VC hand-inspects sales
- Higher selling fees
- Only accepts select designers
- Requires pristine, verified items
To learn more about Vestiaire, check out the article Everything You Need to Know About Vestiaire Collective.
11. Whatnot
Image Source Whatnot
Whatnot is a newer marketplace, founded in 2019 as a place to sell collectibles like Funko Pops. Whatnot has quickly expanded in selling categories and global audience, becoming the most lucrative live selling platform in the world.
Whatnot is not just for live sellers. Whatnot Marketplace is a traditional marketplace for still listings, and a great place to list your items even if you don’t enjoy live selling.
Whatnot is a favorite among resellers with an innovative app, live streaming sales, a classic marketplace for listings, and a rapidly expanding global presence.
Top-sellers on Whatnot include trading cards, toys, collectibles, comics, video games, media, clothing, fashion... and whatnot... get it? 😉
Whatnot Pros
- Fast-growing live selling platform
- Great for collectibles and fashion
- Highly engaged community
- Option for live or traditional listings
- Strong global presence
Whatnot Cons
- Requires personality for live selling
- Competitive onboarding in some categories
- Lower prices during fast auctions
- Time-intensive to build an audience
- Steeper learning curve for new sellers
To learn more about Whatnot, check out the article How Does Whatnot Work? A Whatnot Guide for Sellers.
Overall, each marketplace offers a unique audience and an amazing opportunity to increase exposure and revenue! When cross-listing, be mindful of top-sellers on each platform to maximize your time!
With Vendoo, you can cross-list your items on 11 marketplaces in under 5 minutes! 🚀
You might also enjoy our Guide to Top-Rated Online Marketplaces
Remember that listing is not enough, and it takes consistency and listing management to see the best results on the various platforms. Be sure to check out our blog for more detailed information about the different apps to sell things!
Which platforms do you sell on? Which is your favorite? Tell us below! 👇🏽
