As more and more marketplaces are beginning to emerge, resellers are faced with some difficult decisions. Which marketplaces should you focus your time and energy on?
Where will your items receive the visibility and attention from buyers that they deserve? You may be trying to decide where to sell you items, so let’s briefly go over eight marketplaces that resellers should consider.
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First and foremost, you have the largest and most well-known online marketplace, eBay. eBay has been around since 1995 and is a great option whether you sell new or used items. The ability to choose between fixed priced and auctions listings gives resellers another sales option that most marketplaces don't offer. Online resellers love eBay because of their market size. eBay has over 183 million users and over 15,000 item categories, which gives sellers a better chance to find a buyer for their item.
Next, let’s talk about Etsy. Etsy is a great marketplace to be active on if you’re selling vintage or hand-made items. They have established a reputation as one of the primary destinations if you’re looking for these types of products. Keep in mind that in order for an item to qualify as vintage, it must be 20 years old or older. For sellers that make and sell handmade items, Etsy is an amazing way to gain exposure for your products and grow your customer base. There is even a “made-to-order” option which allows sellers to make the item as the orders are placed, which eliminates the need for storing large quantities of inventory.
Poshmark is a great marketplace that is becoming a favorite among online resellers. Poshmark allows its users to sell men’s, women’s and kid’s clothing and accessories, and even household items as well. One of the main reasons sellers fall in love with Poshmark is the platform’s focus on community and the level of social interaction. There are over 60 million users on the platform and all of them are encouraged to follow other accounts and share their listings. These follows and shares will drive engagement to your store and keep new eyes on your items.
Mercari is another great option if you’re looking for a new marketplace to explore. Mercari sellers can list clothing and any other type of item that is capable of being shipped. The listing and shipping processes are extremely simple and user friendly and items typically receive great interaction from potential buyers. If you take the time to make strong, detailed listings with clean photos, you will do very well on Mercari.
Depop is a marketplace that is extremely popular with younger resellers. You’re allowed to sell clothing, home goods and all other types of items on the platform. Each seller’s store feed is laid out in a grid very similar to Instagram. Successful sellers usually find a way to customize or add a theme to their feed in order to visually attract buyers. Depop’s website forces you to manage your account on a mobile device, so if you use your computer to list items, it might be helpful to use Vendoo to list items to Depop.
The next marketplace option is Grailed, a menswear platform specializing in designer and streetwear items. This marketplace caters to high fashion enthusiasts, streetwear collectors and sneakerheads who are looking to sell their rare and collectible items. If you’re looking to sell a limited pair of Jordans, a Supreme tee or a Gucci jacket, Grailed is the best place to get top dollar. Although Grailed has less users than some other marketplaces, if you’re selling the right items, you can have a successful store in no time.
Facebook Marketplace has recently emerged as an exciting and convenient marketplace option. It’s no secret that millions of people spend hours per day on Facebook, so selling to them on the same platform is a no-brainer. FB Marketplace allows you to list items for sale in a traditional listing style, but also share them with your Facebook friends and the timeline feed. It’s an excellent choice, especially if you’re looking to do meet-ups and sell items locally. The site can most accurately be described as Craiglist on Facebook.
Lastly, Tradesy is a platform for selling designer clothing items and accessories. Many buyers like this marketplace because of their authenticity guarantee, which gives them confidence, especially when buying expensive used items. Some sellers have been vocal about Tradesy’s sales fees, which are slightly higher than most of the other marketplaces, but the fact that items typically sell on Tradesy at higher prices seems to still allow for significant profit to be made.
Hopefully this blog post helped introduce you to some new platforms. Try creating accounts on these marketplaces and getting more familiar with them before making a decision. You may like certain features that some marketplaces offer more than others. The key is to educate yourself as much as possible so that you give your items the best chance to sell quickly, which should be the primary goal of your sales business. If you have any questions, send us a message or leave a comment below!