Fear of God (FOG) Essentials began as an affordable alternative to Jerry Lorenzo’s main Fear of God line and has since attracted a substantial fanbase. While adding pieces from this brand to your resale inventory can be a lucrative idea, it’s important to understand that not all items carry the same value.
In this guide, we will list some of the best Fear of God Essentials products to resell and provide tips on how to choose them, giving you insights into what drives demand and resale prices.
Key Takeaways
- While Fear of God Essentials isn’t classified as a luxury brand, it remains highly appealing to resellers.
- Factors like condition, colorway, branding design, and collaborations play a huge role in determining how much you can get for each piece at a resale and secondhand market.
- Both the most recent drops and pieces from past Essentials collections can retain good resale value.
- Grailed, Depop, Whatnot, eBay, and StockX are some of the best places to resell Fear of God Essentials products.
How to Choose the Best Fear of God Essentials Pieces to Resell
Knowing how to research brands and understand the selling potential of each item is crucial in the reselling business. Luckily, the list of factors that influence demand and prices, particularly in the case of FOG Essentials products, isn’t too long or complicated. So, let’s take a closer look at them.
Condition
Obviously, new items with tags still intact attract the highest prices and the most interest from buyers. However, selling used clothing at a good price is still very possible if the item is well cared for. Gently worn Essentials pieces with minimal signs of wear may hold their value surprisingly well, especially if they’re from the brand’s most popular collections.
You may also be interested in The 25 Best Items to Resell in 2024 for High Profits: A Detailed List.
Colorways
Color has a huge impact on demand and resale prices for Fear of God Essentials pieces. The brand continuously introduces new colorways, and certain shades tend to generate more excitement than others. Neutral tones like buttercream, gray, and black have become staples, appealing to a broad audience and holding their value well. But then there are those more unusual colors — like the Blush from the Fall/Winter 2019 or the Alfalfa Sage from the Fall/Winter 2020 collection — that really stood out and sparked interest. These more unique colorways can push resale prices way up.
Printed Branding
Fear of God Essentials’ approach to printed branding is another factor driving resale prices. Each collection introduces a fresh take on the brand’s logo, but not every new design resonates equally with the brand’s followers. From bold graphics, reflective 3M prints, and embroidered and rubber silicone branding to the different sizes and locations of the printing, these changes make every drop feel distinct. The 2018 collections with the 3M “ESSENTIALS” logo probably remain the most sought-after, with some pieces reselling for well over their original price due to their rarity and iconic look.
Collaborations
Limited-edition items always carry a higher price tag because they are rare and tough to find. In the clothing resale market, it’s limited collaborations with big names that tend to stir up the most hype, creating a massive gap between demand and supply and sending prices soaring.
A great example from Fear of God Essentials is their 2019 collaboration with Nipsey Hussle’s The Marathon Clothing, which honored the late rapper’s legacy and his support of FOG. This collection was exclusively sold at Fear of God’s retail exhibition in Los Angeles, with pieces later reselling on StockX for over $500 well into 2022. Although demand has cooled in 2024, we can still see some items listed at extraordinary prices at Grailed and StockX — and they just might still fetch a buyer.
The Fall/Winter 2019 photo collection featuring artwork by Shaniqwa Jarvis is another standout collaboration for the brand, with resale prices hitting more than double retail.
Best Fear of God Essentials Products to Resell
Much like pieces from other famous brands, deadstock items from past FOG Essentials collections can have a good resale value when offered as new or in near-perfect condition. Some of the brand’s staples, such as black hoodies, may also be of interest to resellers. With that in mind, let’s dive into some of the best pieces to consider for resale.
Fear of God Essentials Black Fleece Relaxed Sweatpant
These men’s pants are from the latest collection released at the end of summer. With both the Black and Military colorways already sold out everywhere, it looks like the resale market is starting to buzz, and prices are beginning to heat up.
Fear of God Essentials Jet Black Chest Logo Hoodie
Black hoodies are the brand’s staple. This particular model from the Spring/Summer 2024 drop has a relaxed fit and a subtle logo on the chest, making it a favorite pick for its stylish yet minimalistic look. It may not score the top-of-market price, but if you manage to get your hands on it at your local thrift or discount shop, you’ll most likely be able to flip it for profit with ease.
Fear of God Essentials Pink 3M Logo Pullover Hoodie
As mentioned earlier, the 3M hoodie designs from the 2019 Fall/Winter collection remain very popular on the market, as the reflective logo seems to resonate very well with streetwear lovers. When paired with soft colors like Blush or Baby Blue, their resale value looks even very promising.
Fear of God Essentials x SSENSE Rain Drum Boxy T-Shirt Applique Logo
The Rain Drum colorway was introduced in collaboration with SSENSE as part of the 2020 Fall/Winter collection. Exclusively available on SSENSE, items in this color have since witnessed a significant increase in resale value. With its cool 3D silicon applique and boxy fit, this particular T-shirt remains a desirable piece in 2024.
Fear of God Essentials Military Nylon Field Pant
Another standout from the most recent 2024 drop, these military Wooden Camo field pants were among the first to sell out and almost immediately started appearing on the secondhand and resale market. Many fans have expressed disappointment over missing out on them, highlighting just how in-demand these pants are.
Best Online Marketplace to Resell Fear of God Essentials
As each reselling site or app caters to a different audience, you may be wondering which platforms would be the best ones for reselling Fear of God Essentials products.
Grailed
Grailed was originally a marketplace for luxury and streetwear men’s fashion, but in 2022, it expanded into womenswear to offer a more inclusive experience. Fear of God Essentials pieces, with their unisex silhouettes and styles, are a natural fit for Grailed’s audience of streetwear enthusiasts and sneakerheads. If you want to know more about this platform, check out our guide, The Holy Grailed: How To Get Started Selling on Grailed.
StockX
StockX isn’t just a reselling platform with a strong focus on sneakers and streetwear; it’s also a powerful research tool. Think of it as a stock market of things, where buyers can place Bids, and sellers can place Asks. Similarly to stock market websites, it tracks price fluctuations and sales history for every style and size, giving you valuable insights into market trends. Note that you can only sell new items on StockX.
Depop
Depop is catering to the younger customer base, Gen Z in particular, with streetwear being one of the main categories on the platform. Trending pieces, rare finds, and unique aesthetics will sell quickly there. Depop has also recently removed its 10% fee for sellers, which makes it an ideal place to resell your Essentials products.
Whatnot
If you’re into live auctions, you can try selling both your pre-loved and new pieces from Essentials on Whatnot. But if that’s not your style, this platform also offers the traditional marketplace mode, giving you access to its audience of collectors and enthusiasts. Those limited-edition colorways from Fear of God Essentials are likely to do particularly well here.
eBay
eBay stands out as one of the largest and most diverse platforms. Although it may not focus specifically on streetwear, fashion is one of the most popular categories. Just like with Whatnot, you can choose between standard listings or auctions. It’s also a good option for those who don’t shy away from selling internationally.
You may also be interested in Reselling Platforms: 11 Marketplaces Every Reseller Should Consider.
Poshmark
With more than 100 million active users, Poshmark’s community appreciates a more sophisticated, timeless fashion. While the recent college-themed Essentials drop might not be their cup of tea, you’ll likely find success selling the brand’s classic staples and items from earlier collections.
Facebook Marketplace
For those who prefer selling locally, Facebook Marketplace is a top choice. Even if you live in a smaller town, it’s still worth listing your items there — you might be surprised to find out that your neighbor is a long-time Fear of God fan. Plus, if the right buyer comes along, you might reconsider and opt to ship. The fees for nationwide sales on Facebook Marketplace are minimal.
Mercari
Mercari is an easy-to-use platform for selling a wide variety of goods, including clothing and accessories. It attracts a pretty diverse audience, and some of them may be interested in streetwear fashion brands like FOG Essentials. It may not be the ideal reselling site for this brand, but since it has no selling fees, why not try it out? It can also help you connect with local buyers.
You don’t have to choose just one best platform out of these. With Vendoo, you can crosslist your items to 11 marketplaces and manage your reselling business effortlessly.
