So you want to be a sneaker reseller or scale your current side hustle. Sneaker trends and secondary market fads shift quickly, limited releases sell out in minutes and you may have investment questions like will yeezy’s go up in price? Should I purchase new from retail or source elsewhere? Staying up to date on current events in the market is a sure fire way to succeed as a sneaker reseller so we’re going to share our top websites to cruise regularly.
In 2021 the global sneaker resale market was estimated to be a staggering $10 billion and experts predict this could grow to $30 billion by 2030. In short, the hype has barely begun and it’s no secret that the rise of sneakerheads and fashion have catapulted the category into a lucrative side hustle for people all over the world.
Just like investing in stocks, you need to know what’s happening and have a finger on the pulse for what’s to come. You want to be aware of brand collaborations with celebrities and artists, new colorways, seasonal events, even breakups, case and point the split between Kanye and adidas, balenciaga, etc. For the most current information on what’s hot in streetwear you’ll want to follow sneaker and fashion publishers. Let’s dive in.
Breaking into sneaker reselling? Check out our Ultimate Sneaker Reseller Cheat Sheet!
Hypebeast sneakers is the leading online destination for men’s contemporary fashion and streetwear. Visitors can shop at their store and digest daily editorial content that is of the moment and relevant to the community. They routinely cover industry news, the latest sneaker releases and share editor’s picks of their favorite sneakers of the year. Follow @hypebeastkicks on instagram for the latest media and news driving sneaker culture forward.
Another trusted outlet in the sneaker community is HighSnobiety. The go-to source offers onlookers comprehensive guides to the best releases, collaborations and relevant sneakerhead content. You can also find them on instagram at @highsnobietysneakers or follow the hashtag #HSkicks
Complex sneakers is a daily destination for sneakerheads. You’ll find the latest on sneaker news, release dates, exclusive collaborations collections and more. If a story just broke, you’ll find it on Complex. Complex also hosts one of the largest, most looked forward to conventions for the sneaker community, ComplexCon. Follow @complexsneakers and hashtag #complexcon (happening November 19-20th in Long Beach, California) for a sneak peek of what 2023 has in store for kicks.
Sneaker News has it all for resellers. They also have a tailored navigation dedicated to Yeezy release dates and Jordan release dates which are the top brands to sell on secondary markets. Have a discord account? Join the Sneaker News discord and chat live with the community! Gaining access to experts and sneaker enthusiasts alike will prove to be super valuable.
“Founded back in 2002, Sneaker Freaker is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its pages have documented every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike and Tier Zero sneaker released over the last decade and a half.”
Athletes make major moves with leading sneaker brands both on and off the court. Slam Kicks is just one of the many media verticals SLAM has created. Others include, ”WSLAM the home for all things women’s hoops; SLAM Kicks, the only place to know which basketball sneakers are hot; LeagueFits turned the tunnel into a runway; and SLAM High School is where you learn who’s got next.” It is the perfect destination to keep up with kicks in hoop culture.
The latest information on Jordan, Yeezy and Nike release dates texted right to your phone so you don’t miss a beat, and every second counts in the sneaker game.
This site is quite literally, on fire. Just Dropped, Most wanted, Best Sellers, and release date news dropped by the hour. It is a one-stop shop for some quick research.
One of the most trusted and popular sites for sneakerheads, Sole Collector is a daily must for breaking news, stories, release dates, pricing comps, and more on all the top trending brands.
Sneakerheads unite in a whole new way on Reddit. Reddit is truly where the sneaker community comes together daily to indulge in their passion for rare kicks. There are many subreddits to join based on the topic you’re interested in or specific niches. Need an answer? The Reddit forum will most definitely have a speedy response. Hey, you might even sell a pair or two!
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Beyond these websites you’ll want to immerse yourself in the sneaker community. Traveling to a sneaker convention like Sneaker Con, ComplexCon or attending one locally is a great way to gather an idea of what people are wearing, the sneakers they’re talking about and excited for. Learn about the Jordan brand, Nikes, Yeezy, New Balance and more coveted labels.
With endless information at our fingertips, use your time on social media to your advantage and digest as much content on the sector as possible by following sneaker and sneaker news accounts on Instagram, Twitter, TikTok and YouTube as well as following hashtags.
Consider searching: #sneakers, #sneakernews, #sneakerrelease, #sneakercon, #complexcon
Here’s the ultimate Twitter account breakdown for sneakerheads:
Sneaker Twitter for Sneaker Resellers
The Best Sneaker Retailers
Sneaker Twitter For Early Sneaker Links
#1 For Sneaker Drops & Release Dates
Additionally, you should wrap up your research by calculating your estimated profit by combining all of the above with checking aftermarket prices on sites like eBay. Use the advanced search filters to see what items have actually sold for.
Have a favorite sneaker reseller resource or site not listed here? Let us and the community know in the comments below!
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