It’s never been easier to buy or sell sneakers online, but with so many options the process can be overwhelming. Where will I make the most profit? Should I consign or list myself? The secondary market for sneakers is constantly changing. A hype sneaker one day may flop the next. We can help you with that.
Here we outline the 5 best marketplaces for sneaker resellers right now!
Breaking into sneaker reselling? Check out our Ultimate Sneaker Reseller Cheat Sheet!
Location: New York, Los Angeles, Miami, Online
Flight Club is an O.G. in the sneaker game and is a trusted place to sell. The stores are tourist hubs and products often sell very quickly once you’ve put them up. You can also adjust your pricing online if you’re having trouble selling it at the set price. Flight Club is also allowing the sale of lightly used sneakers, but they have to be dropped off in person. All sales are anonymous and items are cross-listed on GOAT.
Whether the store has overstocked a certain product or is having trouble selling it, Flight Club is entitled to refuse any sneaker. Flight Club also focuses on new/unworn sneakers, recently expanding to ‘lightly worn’ pieces. However, they must pass inspection. This may limit how many items you can sell through Flight Club.
At Flight Club, there are two options.
- Drop your sneakers off at a Flight Club physical location.
- Ship your sneakers and work with the staff to agree upon a price that’s based on Flight Club’s sell-through history of your sneaker style. If you prefer this option, follow these steps:
Create a submission on sell.flightclub.com for the shoes you want to sell.
Once received, Flight Club will process and verify your sneakers' authenticity and proceed to list them across selling channels — including their retail stores, flightclub.com, goat.com, and the GOAT app.
The commission fee is 9.5% plus a $5 seller fee. When you decide to cash out, there is an additional 2.9% cash-out fee.
Once your sneakers have been purchased, you can request a digital payout via PayPal or via a bank transfer.
Location: Based in NYC, Online
Grailed is a marketplace that offers a wide range of products, not just sneakers. They are most notably known for high-quality men's streetwear & designer pieces and most recently have expanded their categories to include Women’s fashion. Grailed provides a low barrier to entry since there are no restrictions on style of sneaker or condition (severity of wear). Sellers can edit their listings at any time and fees are on the low side in comparison to other marketplaces.
There are no safeguards in regards to authenticity so beware of fakes as a buyer and offer any product details confirming authenticity as a seller. As a seller you are responsible for shipping costs so communicate with your buyer about an appropriate shipping fee.
To sell on Grailed, simply create an account. Unlike some marketplaces, sellers do not need their products inspected by staff members. There are four markets in which you can sell your product, including high-end designers, streetwear and sneakers, classic menswear, and lower-end products. Sellers are responsible for creating their listings in full which includes a product description, photos, and pricing. Grailed suggests basing your price on items that have already sold.
For each time a transaction is made Grailed takes a 9% commission of the sold price plus PayPal fees.
All payments on Grailed are through PayPal.
You might also be interested in how to cross-list items on Grailed with Vendoo. Check out 10 Great Marketplaces Every Reseller Should Consider
Location: Based in Detroit, Online
Sellers are incentivized to sell more with fees decreasing the more they sell. It’s also easy to list your items to sell with competitive pricing since StockX has an extensive database of how much sneakers have sold for based on style and size.
Buyers have reported having issues with the items they received. They experience a high volume of transactions so quality may be taking a hit due to demand. The platform also experienced a serious data breach where user’s personal information was stolen and sold. StockX has since made security updates but it is something to keep in mind as a buyer and seller.
StockX offers a bid/ask process where your sneakers can be listed with a designated price set by the seller and potential buyers can accept your listing price or place a bid. If that amount is acceptable to a seller, they can approve the bid and sell their sneakers for that amount. Once a deal is agreed upon, StockX will email a shipping label so the seller can send their sneakers to them to be verified. The service typically gives you two business days to ship your sneakers, or else there will be a fee taken out of your price. They must be in the original box and unworn.
10% when you start, 9.5% after you complete three sales. There is also a 3% Payment processing fee. Fees drop to 8.5% after 25 sales or $5,000 in volume, and then 8% after either 250 sales or $30,000 worth of transactions. Starting October 4, 2022, sellers will be charged a $4 shipping fee for single-item shipments.
Once your sneakers are shipped and verified payment is put in your PayPal account. You can also opt for direct deposit.
eBay is the O.G. marketplace to buy and sell sneakers. The more positive transactions you make reflect in your seller's history and this feedback will show you are a trustworthy seller, making it easier for you to sell more.
It’s easy for disreputable sellers to list fakes on eBay so buyers are warier.
Sellers simply take photos of their sneakers and create a listing. You can allow potential buyers to bid on your item or be bought instantly at a set asking price. Once it’s clear there is a buyer at an agreed upon price, the seller comes in contact with the buyer and payment is made. It’s not an automatic process and buyers can flake. Sellers are responsible for shipping so be sure to add that into the cost.
Sellers with stores and without stores are charged different fees. If you are an individual seller without a store, sneakers that sell over $100 will incur an 8% sellers fee, while those with a store will be charged 7%. Beginning October 10, 2022, sales between $100 and $150 will be charged an increased fee of 12.9 percent.
The buyer can pay with PayPal, credit, or debit.
The process is seller-friendly, being quick and easy and all done through your phone. Sellers are not limited to listing brand new, unworn sneakers but can list used items with or without a box. GOAT also has a program where sellers can send in their sneakers and they will clean them for you. Items are also given more market exposure by being cross-listed on Flight Club.
You can’t sell on GOAT unless you’re a verified user and the team verifies applicants in small batches. This creates slightly more of a barrier to entry and may not be the quickest way to sell.
To list an item on GOAT you’ll need to apply for a seller's account and be approved. Once you are an authorized seller you can proceed to list your sneakers on the platform. If you make a sale you’ll ship your item to GOAT to be inspected and authenticated. GOAT will ship the item to the buyer and funds will be deposited into your account.
Seller fees depend on your location and the address associated with your account. Selling from outside of the United States is only available to select sellers at this time. For a full list of fees by location visit GOAT's Fee Policy.
There is also a 9.5% commission fee. This fee can increase due to canceled orders and range anywhere from 15-25% if the order was canceled due to authenticity, wrong size, wrong shoe, incorrect condition, etc. For each seller cancellation, 10 points are also deducted from their seller rating. The commission fee can also increase incrementally depending on that seller's rating.
Money will be credited to your account once your sneakers are verified by a StockX staff member. You can use the credit to shop or you can cash out.
So, whether you’ve been in the sneakers market for quite some time or are just entering the space, as a seller you have options! While there are other options available, for example, your nearest consignment store or other reputable outlets like Stadium Goods, we hope narrowing down our top picks has helped you decide where to be a successful sneaker seller.