Depop is a unique selling platform. In fact, "Depop is not a platform. It's a place… Today, Depop is a place where millions of users come to celebrate their style and discover culture." Depop reports having over 30 million registered users in 150 countries, and 90% percent of active users are under 26.
Depop is a young and cool platform. It is the opposite of Poshmark in many ways, including the items that sell best. On Depop, the older, funkier, weirder, the better. Brands do not matter nearly as much as "style" or "aesthetic," and you can sell almost anything if you use the right style selections and hashtags. On Depop, it's about the vibe and expression. See what I mean by checking out my shop.
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Top-selling categories on Depop include vintage (at least 20 years old), streetwear, y2k, and one-of-a-kind pieces. If you browse the Depop Explore Page, you will see vibrant colors, funky patterns, artistic poses, and tons of handmade, upcycled, and reworked pieces!
Depop tip: Depop prefers modeled or styled images. If you show it worn and styled, your item is much more likely to sell. Alternatively, consider a flat lay photograph (listings with hanger photos and dress forms do not make it to the Explore Page).
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Here are some of the best things to sell to make more sales on Depop in 2022!
Chunky Knits
This year, the explore page is loaded with chunky knit clothing, gloves, crochet hats and scarves, blankets, and ski masks (Balaclavas). Chunky knits and crochets, especially in vibrant multi-color patterns, are hot on Depop.
Try these hashtags:
#crochet #cottagecore #afghan #chunky #grandmacore #homemade
Y2k Fashion
The Y2k aesthetic is inspired by the early 2000s, the 1990s babies' elementary school wardrobe.
Inspired by Pop Princesses Britney Spears, Paris Hilton, Beyoncé, and Destiny's Child, Y2k fashion is poppin' like lip smackers.
Popular trending pieces include baguette bags, baby tees (shrunken and cropped t-shirts), pleated mini-skirts, bucket hats, velour tracksuits, lace camisoles, butterflies, bling (rhinestones), pastel colors, chunky clogs, and anything that a Bratz Doll might wear!
Try these hashtags:
#y2k #bratz #mesh #igirl #babydoll #butterfly #y2kaesthetic #cutegoth
Streetwear
Athletic wear with an urban influence is a top-selling category on Depop, especially when classic athletic brands make street collections. If you are like me and do not know much about sneakers, always look under the tongue for the shoes' information and check the comps.
Try these hashtags:
Use the hashtags for the brand it is (such as #nike, #jordan, #champion, etc.), and also #streetwear #oldskool #sneakers #kicks
Grandpa Fashion
Grandpa fashion is hot on Depop! It is precisely what it sounds like: things your grandfather would probably wear. Think of retro color patterns, dark plaids, oversized button-downs, flannels, sweaters, vests, jackets, and blazers. Vintage crewneck pullover sweaters with company logos, sports teams, and cartoons sell quickly, too!
Try these hashtags:
#grandpasweater #grandmpa #sweatervest #sweater #dad #retro #vintage #oversized #chunky #genderless
Lingerie
Do not (I repeat, do not) skip the underwear rack at the thrift store! Lingerie flies on Depop, especially when it is vintage. Chemises and bodysuits, robes and nightgowns, bras and bralettes, and even vintage "granny panties" and bloomers are top-sellers! When selling vintage undergarments, knowing the decade is the key. When selling modern pieces, using trendy hashtags and aesthetic keywords will help your item sell- and lingerie sells fast!
Of course, be sure to be cautious of sanitary standards and modeling requests when selling undies on the internet!
Try these hashtags:
#lingerie #vintagelingerie #sexy #schoolgirl #chemise #bustierre #kink #cosplay #lace #cami #pastel #black #cutegoth #mesh
Depop is about the aesthetic, look, and vibe. Remember, most users are teens and young adults, and Depop is way more casual than the other reselling platforms. Also remember, that listing is not enough to be successful on Depop. Make sure that you list regularly, use five trendy hashtags, execute all listing fields, and refresh your items daily.
For more tips on how to make more sales on Depop, you might be interested in the article 10 Steps to Increase Your Sales on Depop
