If you’re looking for trending products to sell online, you’re not alone. Sellers everywhere are trying to figure out what’s hot before everyone else jumps in. From refillable cleaning products and LED face masks to DIY craft kits and pet travel gear, there are plenty of smart opportunities for online sellers who move early.
We’ll look at how to spot trending products and which products are currently showing strong demand.
Main Takeaways
- Trends move fast, but catching them early can lead to quick growth and strong profits.
- Trending products reflect what people care about right now like sustainability, wellness, and creativity.
- Use tools like Google Trends, TikTok, and Amazon Movers & Shakers to find what’s rising before it peaks.
- Crosslist across multiple platforms with tools like Vendoo to reach more buyers and test where your products perform best.
- The key to long-term success is spotting new opportunities and pivoting fast.
Why Selling Trending Products Matters
Selling trending products — especially high demand products with low competition — matters because it connects you to what people already want. These kinds of products offer built-in demand, new buyers, and faster sales without the need for huge marketing budgets.
Social media platforms like TikTok, Instagram, and YouTube now shape what sells and one viral video can move a product overnight. And many trends today go deeper than temporary hype.
They reflect real shifts in how people live, like sustainability, self-care, and creativity. Paying attention helps you stay relevant and catch demand early, before the market gets too crowded to make a profit.
27 Trending Products to Sell in 2025
Home, Lifestyle & Sustainability
- Refillable Cleaning Products
People are getting tired of tossing plastic bottles, so refillable cleaning tablets and concentrates are catching on fast. It’s an easy swap that saves money and feels more sustainable, which is exactly what shoppers want right now. - Reusable Paper Towels
This simple kitchen change is one of the most popular eco-friendly swaps available. They’re easy to use, easy to clean, and people love that they can save money while cutting back on waste. - Composting Kits
More people want to compost, but not everyone has a backyard. Small countertop composting kits make it possible for apartment dwellers or beginners to get started without the mess or hassle. - Home Organization Products
Stackable bins, cable organizers, and drawer inserts have been popular for a long time, but continue to trend. Shoppers want simple ways to make their homes feel cleaner and more functional without spending a lot. - Decorative Wall Panels or Peel-and-Stick Tiles
DIY wall upgrades are trending as renters and homeowners look for quick makeovers. These are inexpensive, easy to install, and often fueled by before-and-after photos that perform well on social media. - Aesthetic Desk Accessories
Remote workers and students are turning their desks into aesthetic spaces instead of focused on just function. Matching pen holders, mousepads, and storage trays make workspaces feel organized and a little more personal.
Health, Beauty & Wellness
- Beef Tallow Moisturizer
This old-school skincare trend blew up on TikTok and Reddit because of its simple, natural ingredients. People love that it feels clean and effective without a long ingredient list of chemicals. - LED Face Masks
At-home beauty tools are still hot, and LED masks are booming to provide that spa-level glow without the expensive appointment. They’re popular with skincare fans who want visible results on their own schedule. - Hair Growth Serums and Oils
Hair care has always been popular, but the scalp health niche is growing thanks to social media. Shoppers want natural, proven ways to strengthen and regrow hair, and they’re willing to try new brands to find what works. - Reusable Under-Eye Patches
These are a favorite swap for people who love skincare but hate waste. They give the same self-care feel as the disposable versions and are perfect for anyone trying to make their routine more sustainable. - Sleep Support Supplements
Sleep-focused wellness products are growing fast as people try to manage stress and rest better. Magnesium blends and herbal options are especially popular for those looking to improve sleep naturally. - Reusable Eye Makeup Remover Pads
Buyers love these because they’re easy to use, easy to clean, and replace piles of disposable cotton rounds. It’s one of those small changes that feels good and saves money over time. - Cold Therapy Tools
From ice rollers to compact cold plunge tubs, cooling therapy has gone mainstream. Wellness and fitness influencers swear by it for recovery and skincare benefits which keeps demand strong. - Natural Deodorants and Balms
More people are moving away from traditional deodorants and choosing natural options instead. Shoppers are looking for clean ingredients and brands that are transparent about what’s inside.
Fitness, Hobbies & DIY
- Compact Home Workout Gear
Resistance bands, ankle weights, and small workout tools are still bestsellers. People want gear that fits their homes and routines without taking up a ton of space or costing a fortune. - Smart Jump Ropes
Jump ropes that track your progress through an app are becoming a favorite for home workouts. They make exercising feel a little more fun and keep users motivated with visible results. - DIY Craft Kits
Candle-making, embroidery, and paint-by-number kits keep selling because people are looking for creative hobbies that don’t involve a screen. They also make great gifts and are easy to personalize by theme or season. - Digital Planners and Printable Templates
Digital planners are having a moment thanks to productivity trends and aesthetically pleasing apps like Notion. Sellers love them because they’re low-cost to create, and buyers love that they can download and start using them instantly.
Pets
- Pet Travel Carriers and Seat Covers
Pet owners are traveling with their pets instead of leaving them at home more than ever. Travel carriers and seat covers make trips easier and keep cars cleaner, which is always a win. - Interactive Pet Toys
Puzzle feeders and smart toys keep pets busy while their owners work or leave the house. They’re fun, help reduce anxiety, and keep pets mentally stimulated. - Pet Health Supplements
From probiotics to joint chews, pet wellness products are becoming part of daily routines. People are treating their pets like family, which means more focus on preventive health.
Tech & Gadgets
- Portable Projectors
Mini projectors are popular with people creating cozy home theaters or backyard movie setups. They’re compact, easy to use, and great for renters or anyone short on space. - Car Diffusers
Shoppers are turning to car accessories more than ever to personalize and improve the ambiance of their drives. Refillable and reusable designs are trending since they’re both practical and eco-friendly. - Compact Power Banks
Slim, fast-charging power banks are essentials now. Between travel, work, and endless scrolling, many people need a backup battery that’s lightweight and reliable. - Mini Printers
These little printers are a hit with small business owners and journal lovers. They make packaging, labeling, and personal projects easier, and they’re just fun to use.
Fashion & Accessories
- Niche Jewelry
Simple, personalized jewelry continues to sell because it feels meaningful without being flashy. Engraved names, initials, or gemstones make these pieces great for gifts or everyday wear. - Hair Accessories for Specific Hair Types
Buyers are looking for clips, bands, and scrunchies that actually work for their hair type. Products made for curly, thick, or textured hair stand out because most stores still overlook those needs.
How to Identify Emerging Trends
The best time to jump on a trend is before everyone else does. Luckily, spotting the best items to resell about to take off isn’t as hard as it sounds, you just have to know where to look.
Google Trends
Start here. Type in a product or category idea and see how interest has changed over time. A steady upward line or recent spike usually means demand is growing.
TikTok and Social Media Hashtags
If something is trending on TikTok, it’s probably selling somewhere. Search hashtags like #AmazonFinds, #TikTokMadeMeBuyIt, or #EtsyFinds to see what people are sharing. If you notice an item popping up in multiple videos or getting tons of saves, that’s a signal.
Amazon Movers & Shakers
This list updates every hour with products seeing the fastest sales growth. It’s a quick way to see what’s hot right now beyond the usual big brands.
Resale and Niche Communities
Watch what’s happening in resale marketplaces, Reddit threads, or Facebook groups focused on your niche. Sellers and collectors often spot trends before they hit the mainstream.
When you make trend-spotting part of your regular routine, you’ll start noticing patterns faster and be ready to jump in before everyone else does.
Selling Trending Products Across Multiple Platforms
Once you’ve found a product that’s starting to take off, your next move is getting it in front of as many buyers as possible. Each marketplace has its own audience, so listing on just one platform means you’re leaving potential sales on the table.
Crosslisting helps you test what works faster and spreading your listings out gives you real data on where your audience shops without guessing.
That’s where Vendoo makes things easy. You can crosslist your products to multiple marketplaces like eBay, Poshmark, Mercari, Depop, and Etsy all from one dashboard. It also keeps your inventory synced, so when an item sells on one platform, it’s automatically marked as sold everywhere else.
Best Practices for Selling Trending Products
Jumping on a trend is one thing, but actually turning it into profit takes some strategy. Here are a few simple ways to make sure you’re setting yourself up for success.
Start small to test demand
Don’t buy too much inventory until you know a product will sell. Start with a small batch or limited quantity and scale once you see consistent sales.
Watch your margins
Trending products can lose profitability fast if competition drives prices down. Always factor in fees, shipping, and packaging so you know what you’re really earning.
Use high-quality visuals
Trends live and die on visuals. Great photos and short videos (especially ones that could do well on TikTok or Instagram Reels) can set your listings apart instantly.
Optimize your titles and descriptions
Use clear, searchable titles that include keywords buyers are already using. Keep descriptions short, benefit-focused, and easy to scan.
Keep an eye on seasonality
Some products spike for a fww months, then cool off. Track when sales rise and plan ahead so you can pivot to the next trend at the right time.
Following these basics can make the difference between a quick cash grab and a steady, repeatable business.
Conclusion: Stay Ahead, Stay Flexible
Trends move fast. What’s selling like crazy today might slow down next month, and that’s okay. That’s how ecommerce works! The goal isn’t to chase every new product; it’s to pay attention, test ideas early, and move when you see potential.
Keep an eye on what people are talking about, what keeps showing up in your feed, and what buyers can’t seem to get enough of. List across a few marketplaces with a tool like Vendoo, see where your products do best, and don’t be afraid to pivot when something new takes off.
FAQs
How do I find high demand products with low competition?
Use tools like Google Trends, Amazon Best Sellers, and Etsy search to spot items with interest but fewer sellers. Watch for new trending products to sell online before they hit the mainstream.
What are examples of low-competition products?
Niche items like refillable cleaning products, DIY craft kits, and pet travel gear are a few great examples. They have growing demand but aren’t overcrowded yet.
Is it realistic to find low-competition products today?
Yes! It’s harder than it used to be, but new trends and micro-niches appear every year. If you pay attention early, you can still find great opportunities before everyone else.
