Finding high demand products with low competition is the dream of every online seller. While truly untapped markets are rare, they do exist, especially in emerging trends, micro-niches, and specialized products. The key is learning how to spot those opportunities early, before they become oversaturated. In this post, we’ll cover how to identify them, weigh profitability, and share examples of products that are trending right now but still have room to grow.
Main Takeaways
- Trends drive visibility and fast growth when you catch them early.
- High-demand, low-competition products exist mostly in new or niche markets.
- Use data tools and social media to find what’s rising before it peaks.
- Crosslist across multiple platforms to test where your products perform best.
- Stay flexible: what’s trending now can change quickly.
Why Selling Trending Products Matters
Selling what people already want is the easiest way to grow an online business. When you focus on trending products, you’re meeting people where their attention already is, which means more traffic, faster sales, and less money spent on marketing.
Social media moves trends faster than ever. One TikTok video can make a simple product go viral overnight and just as quickly fade out. That’s why timing and awareness matter so much.
Trends also show what people care about. Right now, shoppers love products that fit their values and lifestyles: sustainability, wellness, and creativity. Paying attention to shifts in attention helps you spot opportunities early, before everyone else jumps in.
What Makes a Product “High Demand, Low Competition”?
Finding high-demand, low-competition products is like finding gold in ecommerce. It means you’ve found something people are actively searching for, but not many sellers are offering yet. The demand is there, but the market isn’t oversaturated. That’s the sweet spot!
A high-demand product is one that people are consistently searching for, buying, or talking about. You’ll see signs of it in search trends, marketplace activity, and even social media comments. Low competition means there aren’t many listings yet, or existing ones aren’t great. Here are a few tools to help you find that balance:
- Google Trends: Search your product idea and look at the trend line. Is it steady or climbing? The “related topics” section can also spark new ideas.
- Amazon Best Sellers: Browse current best sellers, check prices, and see how many sellers offer similar items. Look for products that sell well but aren’t overcrowded yet.
- Etsy Searches: Use Etsy’s search bar to spot high-volume keywords with fewer listings. That’s where opportunity usually hides.
- Niche Communities: Facebook groups, Reddit threads, and Discord servers are full of early adopters. Watch for people asking for recommendations or sharing new finds.
Examples of High Demand, Low Competition Products in 2025
Finding trending products is one thing, finding ones that aren’t already everywhere is the win you’re looking for. Below are some ideas for high demand products with low competition in niches that are showing strong demand and still have room for new sellers.
- Eco-Friendly Cleaning Products
Reusable paper towels, concentrated cleaning tablets, and compostable sponges are trending as people look for ways to cut down on waste. The eco-cleaning space is still growing, especially for sellers who package and brand products beautifully and sustainably. - Pet Travel Gear
Pet owners love convenience, and the rise in travel-friendly pet products, like car seat covers, travel bowls, and backpack carriers, doesn’t seem like it’ll slow down anytime soon. Demand keeps growing, but there’s still room for unique designs and higher-quality options. - Niche Fitness Accessories
From ankle-weight sets to compact resistance bands and grip trainers, fitness accessories for at-home workouts are hot as people choose to stay fit without a gym membership. Big brands control the larger, generic equipment, but there’s still space for sellers who focus on niche categories, design, or bundled sets. - DIY Craft Kits
Hobby-related kits like candle-making, embroidery, or paint-by-number sets continue to trend, especially with audiences looking for screen-free hobbies. The market is wide open for well-packaged, themed, or gift-ready options. Adding seasonal or aesthetic touches can make your kits stand out against basic listings. - Personalized Home Decor
Think custom doormats, engraved cutting boards, or name signs. These small decor items sell steadily year-round but really boom during the holidays when gifting is top of mind. There’s endless room for creative spins, better photography, and branding that tells a story. - Sustainable Kitchen Products
Reusable silicone bags, beeswax wraps, and composting kits are all part of a large shift toward sustainable living. Many sellers focus only on function, leaving plenty of space for beautiful, branded, or giftable versions. - Remote Work Accessories
Remote work isn’t going anywhere, and buyers are still searching for small ways to make their home offices more functional and inspiring. Products like laptop stands, cable organizers, or minimal desk decor continue to perform well. - Wellness and Recovery Tools
From massage rollers and foam balls to cold therapy wraps and aromatherapy diffusers, people are spending more on feeling good at home. These products are a mix of health, relaxation, and self-care, and many categories still have very few premium, trustworthy sellers. - Sustainable Travel Accessories
More travelers want to pack light and stay eco-friendly. Refillable toiletry bottles, foldable cups, and reusable utensil kits fit that niche perfectly. It’s an emerging category that rewards good branding and smart bundles designed for frequent travelers. - Niche Fashion Accessories
Hair accessories for specific hair types and minimalist jewelry made from unique materials are micro-niches that solve real frustrations and often have passionate communities behind them. This leads to loyal buyers and repeat customers.
Benefits of Selling in Low-Competition Niches
Selling in a low-competition niche gives you space to actually be seen. With fewer sellers fighting for attention, your listings stand out without needing big ad budgets or constant price cuts.
Shoppers in smaller niches also tend to be more loyal. They’re usually looking for something specific, and once they find a seller they trust, they usually stick around.
Less competition often means better profit margins, too. Instead of racing to the bottom on price, you can focus on strong branding, better listings, and small upgrades that make your products feel premium.
How to Find High Demand, Low Competition Products
Finding high demand products with low competition isn’t about guessing; it’s about paying attention to the right signals. Here’s how to spot what people want before the market gets crowded.
Use Data Tools
Start with Google Trends, Keyword Planner, or eRank (for Etsy) to see what people are searching for and how interest changes over time. Look for steady or rising trends with moderate keyword competition.
Watch Social Media for Micro-trends
TikTok, Instagram Reels, and Pinterest are where trends start. Keep an eye out for products creators are sharing that haven’t hit major marketplaces yet. If it’s gaining traction online but not flooding Etsy, eBay, or Amazon, you’ve likely found something early.
Check Niche Communities
Reddit, Facebook groups, and Discord servers are great for discovering early demand. When you see people repeatedly talking about a product or problem that doesn’t have many solutions yet, that’s your sign.
Research Emerging Categories
New or growing spaces, like sustainable goods, DIY hobbies, and wellness accessories, tend to attract loyal buyers and consistent demand.
The goal is to spot interest before everyone else does. Combine what you see in the data with what people are talking about online, and you’ll uncover product ideas that most sellers haven’t caught onto yet.
Evaluating Profitability Before You Sell
Before you jump, it’s always smart to take a minute to make sure your product idea actually makes sense. It’s way too easy to get excited about a trend, but it’s important to remember that not every product that’s popular is profitable. Here’s a simple checklist to review before you commit:
- Check the competition
Search your product on Etsy, eBay, and Amazon to see how many listings already exist, what the average prices look like, and how well those items are selling. If most listings have only a few reviews or inconsistent branding, that’s a good sign there’s still room to stand out. - Analyze your margins
Figure out what it costs you to source or make the product. Costs like materials, packaging, and labor, then add in your selling fees and marketing costs. For the best results, you should aim for at least a 30–50% profit margin after expenses to give yourself some breathing room for promotions and any other expenses that may come up. - Factor in shipping and size
Heavier or bulky items can eat into profits quickly once you factor in shipping. Smaller, lightweight products are often more profitable because they’re cheaper to store and ship. Don’t forget to include packaging costs when calculating your total expense per item, too. - Test pricing and demand.
If you’re unsure, list a small batch of products on one or two platforms first to see how they perform. This “soft launch” gives you real data without a huge upfront investment. If it sells well, you can scale confidently.
Taking time to run these quick checks can save you from wasting money on products that look great on paper but don’t actually pay off.
Selling Across Multiple Marketplaces
Once you’ve found a winning product, the next step is getting it in front of more buyers. Listing on just one platform limits your reach, but managing several manually can get messy fast.
That’s where crosslisting helps. Selling on platforms like eBay, Poshmark, Mercari, Depop, and Etsy puts your products in front of different audiences and helps you see where they perform best.
With a tool like Vendoo, you can list once and post everywhere, track inventory, and automatically mark items as sold when they’re gone. It saves time, prevents overselling, and shows you which platforms bring in the most sales, all from one dashboard.
Best Practices for Standing Out in a Low-Competition Market
Even in low-competition niches, success isn’t automatic. You still need to show up well, and a few small things can make a big difference in how buyers see your shop.
Focus on branding and product photography
Strong photos and consistent branding help you look trustworthy right away. Use natural light, clean backgrounds, and colors that fit your brand’s vibe. You don’t need fancy equipment, just attention to detail.
Optimize your listings
Write clear, keyword-friendly titles and descriptions that explain exactly what your product is and who it’s for. Think like your buyer. What would you type into the search bar to find it?
Offer fast, reliable service
Quick responses, honest communication, and on-time shipping go a long way. People remember good service and often come back or leave reviews because of it.
Gather reviews early
Social proof builds trust. Even a handful of honest, positive reviews can make a new listing stand out. Ask happy customers for feedback and highlight it wherever you can.
Stay on top of trends
Keep an eye on what’s changing in your niche: new colors, styles, or features. Adapting early helps you stay ahead and keeps your shop looking fresh while others fall behind.
Conclusion: Find Your Opportunity Before Everyone Else
Ecommerce success isn’t about chasing every trend. It’s about spotting the right ones early. High-demand, low-competition products still exist; you just have to know where to look and move before the crowd does.
The best way to find these high demand products with low competition? Stay curious, pay attention to what people are searching for, and focus on quality over quantity. With the right product and tools like Vendoo to help you reach more buyers, you’ll be ahead of the curve instead of trying to catch up.
FAQs
How do I find high-demand products with low competition?
Use tools like Google Trends and Amazon Best Sellers to spot steady or rising demand with fewer sellers.
Are low-competition products still realistic to find?
Yes, especially in micro-niches and new trends that haven’t hit mainstream yet.
What’s the best place to sell trending products?
Test multiple platforms rather than guessing. Tools like Vendoo make it easy to list on eBay, Etsy, Poshmark, and more from one place.
