Etsy is a unique e-commerce marketplace with a curated collection of handmade, vintage, and artisanal goods. Unlike traditional online marketplaces where mass-produced items dominate, Etsy fosters a community of creative sellers who specialize in crafting unique, personalized, and often one-of-a-kind products.
Etsy epitomizes the sentiment of “shop small”, and buyers around the world are proud to support sustainable small businesses. In this guide, we’ll explore the best items to sell on Etsy in 2025, break downtrending categories, and highlight some top-selling items and categories on Etsy.
Main Takeaways
- Personalized & Custom Items Sell Best – Engraved jewelry, embroidered clothing, and custom home decor remain top sellers.
- Digital Downloads Provide Passive Income – Printable art, invitations, planners, and templates are in high demand.
- Handmade & Vintage Fashion Stands Out – Unique, small-batch styles like cottagecore and balletcore attract buyers.
- Home Decor Trends Focus on Sustainability – Minimalist, vintage, and eco-friendly pieces are popular, with Lime Cream as Etsy’s 2025 Color of the Year.
- Wedding, Party & Pet Accessories Stay Strong – Custom gifts, decor, and pet products sell year-round.
- Increase Sales with Vendoo – Crosslist to Etsy in seconds, relist for visibility, and manage inventory with ease! 🚀
Introduction: Top Sellers on Etsy
The top-selling items on Etsy often differ significantly from those found on other e-commerce platforms due to the distinct focus and community ethos of the Etsy marketplace. While platforms like eBay, Poshmark, and Mercari may prioritize brand-name goods, electronics, and fashion trends, Etsy's marketplace thrives on individuality, craftsmanship, and the celebration of artistic expression.
To learn about Etsy terms and conditions, seller fees, shipping policies, and how to create an account, check out the article: A Reseller’s Guide to Etsy: How to Start Selling on Etsy.
What Are the Best Items to Sell on Etsy in 2025?
The e-commerce landscape is always evolving, but Etsy shoppers continue to seek unique, personalized, high-quality handmade or vintage pieces. Based on current trends, here are the hottest categories on Etsy this year:
Personalized & Custom Items
Personalization remains a top driver of sales on Etsy. Buyers love shopping for personalized gifts, party favors, and accessories, and decor. The demand for custom products is booming across multiple niches:
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Engraved Jewelry: Necklaces, rings, and bracelets with custom names, monograms, initials, or coordinates remain popular.
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Personalized Home Decor: Custom signs, wall art, embroidered pieces, bedding, ring dishes, coffee table books, and embroidered throw pillows are best-sellers.
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Custom Clothing – Embroidered sweatshirts, printed tote bags, and personalized baby clothes are trending.
💡Tip: For customizable items, gold cursive vinyl or embroidery is hot right now 🔥
Digital Downloads
As Etsy embraces the digital age, AI-generated and digital products have surged in popularity. This category is perfect for passive income since sellers don’t have to manage inventory. If you can create digital products once, you can sell them forever.
Top-selling digital downloads include printable wall art, printable invitations, planners and templates, and e-books.
✨Looking for Inspo? Check out TheDigitalDownloadShop on Etsy.
Handmade & Artisanal Jewelry
Photo source: Society 19
Jewelry has always been a staple on Etsy, but in 2025, there’s a growing shift toward sustainable and ethically sourced materials.
Dainty, gold, minimalist styles remain trending, but loud, funky, bold, chunky pieces with colorful stones are popular now, too. Vintage jewelry is also a top-selling category.
Home Decor
Home decor has always been a top-selling category on Etsy, including both handmade and vintage pieces. Shoppers love to curate aesthetic spaces, and in 2025, sustainable home goods are leading the way.
What is awesome about selling decor is that even if the style isn’t “in” or trending, there are always people looking for specific styles to curate their aesthetic.
Of course, selling trendy styles certainly helps with boosting sales. Here are some trending fashion styles for home decor:
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Minimalist and Modern Decor: Look for simple styles, lean lines, neutral tones, and simple designs create a clutter-free and sophisticated aesthetic.
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Vintage and Vintage-Inspired Aesthetics: Nostalgic decor featuring retro designs, botanical prints, and classic illustrations adds character to contemporary spaces.
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Eco-Friendly & Sustainable Style: Environmentally-conscious items like bamboo decor, recycled materials, and biodegradable home goods are in demand.
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Maximalist Home Decor: Bold patterns, vibrant colors, and eclectic designs cater to those embracing a more expressive and lively aesthetic. “Dopamine” is a top-trending aesthetic in decor and fashion, which features bold, vibrant, mismatched, styles.
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Cowboy Chic: Think western, but cuter. Cowboy chic is a mix of rustic and modern aesthetics, incorporating distressed leather, Western patterns, and antique-inspired elements.
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Mermaid-Inspired Themes: Think nautical, but more whimsical. Aquatic motifs, iridescent finishes, seashell textures, and oceanic color palettes are trending.
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Animal Prints: Animal prints have been trending for a while. Leopard, Zebra, Cheetah, and Tortoise Shell remain hot.
💡Tip: Do not describe textures as “crocodile.” Crocodiles are an endangered species, and references to them often cause your listings to be flagged and removed on Etsy. Describe such prints as “croc-like.”
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Lime Cream Accents: Etsy’s 2025 Color of the Year, a soft and refreshing green shade, is being used in decor pieces to create a tranquil space.
Photo Source: Etsy
Etsy’s 2025 color of the year is Lime Cream. It is not a classic, neon lime, but a more muted, neutral green.
DIY Craft Kits and Craft Supplies
Most forget the third selling category on Etsy…. Craft supplies. Craft supplies and kits are top-sellers on Etsy for all ages and skill levels. Upon browsing the feed, clay is particularly trendy right now.
Wedding & Party Gifts, Favors, and Decor
Photo Source: WeddingbyEli on Etsy
The wedding industry continues to drive sales on Etsy, with a strong focus on personalization and unique themes.
But, think beyond weddings: all holidays and celebrations are celebrated with custom gifts, invitations, party favors, and decor on Etsy.
Want to make more sales on Etsy? Crosslist to Etsy in seconds with Vendoo!
Niche Fashion & Apparel
Photo Source: Vendoo
This photo shows the trending coquette aesthetic characterized by a victorian emphasis on youth, femininity, and delicate dollcore.
Etsy shoppers love unique, small-batch fashion that stands out from mass-produced alternatives. In the “fast fashion” era, shoppers are seeking sustainability and quality.
Vintage clothing, fashion, and decor are top sellers, and knowing the style and using trending hashtags is crucial on Etsy.
Styles like boho, minimalist, heritage, cottagecore, balletcore, and streetwear are popular. Knowing these terms and what to look for will help your items to sell.
For a glossary of trending “cores” and style aesthetics with examples and hashtag suggestions, check out A Reseller’s Guide to Cores & Aesthetics.
Pet Accessories & Custom Pet Products
One thing about people is that they love their pets! Animal lovers are always looking for custom, cute, and practical items for their fur babies.
Personalized and handmade collars, tags, bedding, clothing, and even portraits are top sellers on Etsy 🐾
✨Looking for Inspo? Search “furry friends” on Etsy!
Final Thoughts: Best Selling Items on Etsy in 2025
Etsy is thriving, and 2025 is proving to be a year full of exciting trends and opportunities for artisans and sellers. The best-selling items on Etsy revolve around personalization, sustainability, and digital convenience. Whether you’re an artist, you handmake products, you enjoy personalization, or you love to sell vintage, Etsy is the perfect marketplace for you.
If you’re ready to start selling or want to optimize your existing shop, take advantage of these trends and align your product offerings with trending items in demand.
How to Make More Sales on Etsy in 2025
Want to maximize your sales on Etsy? Vendoo makes it easier than ever to grow your Etsy business by streamlining your listing process, automating activities, and keeping your inventory organized.
With Vendoo, you can crosslist to Etsy in seconds! Quickly create and manage listings, bulk delist and relist to boost visibility, and track your sales data to scale your business.
Vendoo’s powerful tools help you sell more, save time, and stay on top of your business. Try Vendoo today and watch your Etsy shop thrive!
What are your top sellers on Etsy? Share in the comments! 👇🏽
FAQs: Best Items to Sell on Etsy in 2025
What are the best-selling categories on Etsy in 2025?
Personalized gifts, digital downloads, handmade jewelry, home decor, and niche fashion are some of the hottest categories this year.
- What can you sell on Etsy?
On Etsy, you can sell handmade items, vintage items, and craft supplies. Note that handmade items also include original artwork that is printed with a production partner. Vintage refers to anything that is at least 20 years old. - Are digital products profitable on Etsy?
Yes! Digital downloads like printables, planners, and templates offer passive income since they require no inventory or shipping. - What home decor trends are selling best on Etsy?
Sustainable, vintage, and aesthetic-driven designs are trending, with Lime Cream as Etsy’s 2025 Color of the Year. - What fashion trends are popular on Etsy this year?
Small-batch and vintage fashion, along with niche aesthetics like cottagecore, balletcore, and streetwear, are in demand. - How can Vendoo help me sell more on Etsy?
Vendoo helps you crosslist to Etsy in seconds, optimize your listings, bulk delist and relist to boost visibility, and keep your inventory organized for maximum sales! 🚀
