Best Brands to Sell on Poshmark in 2023

Poshmark is among the best places to buy and sell fashion. Make more sales on Poshmark in 2023 with these Poshmark BOLO Brands and tips!

Want the latest? Check out Trends & Best Brands to Sell on Poshmark in 2024!

With over 80 million community members across the U.S., Canada, and Australia and 200 million items for sale, Poshmark is a leading social e-commerce marketplace for new and secondhand style! 

On Poshmark, you can buy and sell women’s, men’s and children’s fashion, in addition to beauty items, select home decor, pet items, and electronics. 

Looking for a full guide to selling on Poshmark? Check out The Poshmark Bible: How to Get Started Selling on Poshmark. 

Poshmark is a favorite among resellers, offering a user-friendly interface, a social community, and a simplified selling and shipping process!

You might also be interested in our Ultimate Marketplace Guide for Resellers!

Poshmark’s mission is to put people at the heart of commerce, empowering everyone to thrive. This marketplace promotes sustainability, inclusion, and empowerment - cultivating a progressive and supportive community of seller stylists.  

Fun Fact: According to Poshmark, there is one sale every second in the United States on the platform!

Poshers are provided with so many tools, including sales reports, analytical insights, and tools for e-commerce success. Poshmark publishes periodic blogs and Trend Reports featuring fashion overviews, highlighting trend spotlights, offering Search Engine Optimization (SEO) tips and tricks, and releasing the top-selling brands and categories!

Posh Tip: Browse recently sold items on the Poshmark App to stay informed as to what is selling and the range of sale prices.

According to the Holiday 2022 Trend Report and the Poshmark Trends Page, here are the Top-Selling Women’s fashion brands and styles on Poshmark:

1. Lululemon Athletica

2. Coach

3. Nike

4. Free People

5. Kate Spade

Note that we skipped the luxury designers on the list, because, obviously those sell well. Louis Vuitton, Chanel, and GUCCI were all in the top five top-selling brands of 2022. 

Vintage is also a top-selling brand on Poshmark (and all across reselling marketplaces). Generally, if a vintage item is a popular brand, sellers will use the actual brand. If the item isn’t a well-known or recognized brand, sellers use Vintage as the brand on Poshmark. 

Other BOLO Brands on Poshmark include: 

• Patagonia

• Anthropologie

• Revolve Brands

• Johnny Was

• Victoria’s Secret

• American Eagle Outfitters

• Eileen Fisher

• J. Crew

• UGG

• On Running

• Aviator Nation

• Aritzia

• Cos

• Birkenstock

• Abercrombie & Fitch

• Lilly Pultizer

• Dolls Kill

2023 Poshmark BOLO Brands:

1. Lululemon Athletica  

A top-selling brand on Poshmark, Lululemon was founded in 1998 in Vancouver, Canada, and offers technical athletic apparel for yoga, running, training, and most other “sweaty pursuits”. They are a leading brand in athleisure and a top-selling brand across the world.

Lululemon’s vision is to create a “community hub where people should learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility”. 

Lululemon is involved in global philanthropic efforts with the United Nations and many charitable organizations. Through an Impact Agenda, the company sponsors sustainability, a responsible supply chain, and ecological well-being. Lululemon’s core values are personal responsibility, entrepreneurship, honesty, courage, connection, fun, and inclusion, and their Global Well-Being Report promotes inclusion, diversity, and pay equity.

Fun Fact: Lululemon adds new items to their website on Tuesday evenings around 6:15 pm EST / 3:15 pm PST, and they do markdowns on Thursdays at 6:00 pm EST / 3:00 pm PST.

The most popular-selling style is the Lululemon align™ pant, a weightless buttery-soft yoga pant. Lululemon belt bags (fanny packs, but cuter) are a top seller this year, too! 

Posh Tip: When listing Lululemon, be sure to find the exact style name and colorway of the item to maximize searchability and yield top- dollar. Here is a resource for helping you find the name (and stock photos) of a Lululemon item!

Check out this video for expert tips for selling activewear from @Tellyourfriendssportswear. 

2. Coach

Coach is a global fashion house founded in New York in 1941 by a group of artisans with a dream to hand-craft leather into beautiful, clever, practical things. Coach crafts beautiful things with the belief that better-made things create a better-made future for all.

Early Coach styles demonstrate colorful, quirky pieces, a perfect reflection of freedom, equality, and the climate of New York in the 1960’s. Coach is known for high-quality genuine leather handbags with a flawless finish.

Coach does a lot of good for the world! The Coach Foundation is one of many charity efforts and community initiatives that seeks to break cycles of inequality and empower the next generation to reach their full potential through higher education. The foundation works with non-profit organizations across the globe to support inclusion and equality. 

Coach handbags are everlasting, timeless pieces that are unparalleled in quality and inexpensive in comparison with other luxury manufacturers. 

The Most Popular Coach Handbags include the pebble leather designs in the styles Rogue, Dreamer, and Parker. Plus, keep an eye out for collabs, like “Coach x Disney,” as collabs are sometimes rare and valuable.

Look at these stunning vintage Coach bags from FourLimes on Poshmark!

Vintage Coach bags can have a very high return on investment. You can determine when a Coach bag was made by checking the code on the internal tag.

Posh Tip: Determine whether a Coach handbag was designed at retail or outlet stores here, as the resale value and quality are slightly different between the two.

3. NIKE 

Nike is a powerhouse and a top-selling brand for both women and men on Poshmark.

Nike is a multinational incorporation involved in the design, manufacturing, and sales of athletic apparel, footwear, accessories, equipment, and services. Originally founded in 1964, Nike is recognized as a worldwide leader in athletic apparel and sponsor of many high-profile teams and athletes. 

Nike’s mission is to bring inspiration and innovation to every athlete in the world- and they promote that everyone is an athlete! Nike “fosters a culture of invention by creating products, services, and experiences for today’s athlete while solving problems for the next generation”.  

Nike’s innovation team works closely with organizations to promote social reform and equality education and economic justice. Nike’s global social and community impact fosters empowerment, diversity, and inclusion. The powerhouse brand is a world leader in the acceleration of sustainability and innovation.

Fun Fact: Nike Inc. includes the Nike, Converse, and Jordan brands.

Nike best-sellers are men’s, women’s, and children’s sneakers- especially the legendary Air Max Collection! Aside from footwear, Nike is known for their Dri-Fit performance wear, featuring an innovative microfiber polyester fabric designed to keep you cool, comfortable, and dry.

You might also be interested in the article How To Sell Sneakers For Cash With Vendoo 

Nike Jordan’s Brands, a top-selling women’s collection featuring animal prints and plush fabrics, is a combination of streetwear and luxe loungewear. Nike ESC (Every Stitch Considered) is a luxury collection that bridges the gap between sportswear and luxury everyday clothing with Italian-crafted jackets, shirts and pants. Nike regularly collaborates with other designers such as Disney, Gucci, Dior, and rapper Drake!

Do you sell kicks? Download our Ultimate Sneaker Cheat Sheet for Resellers here.

4. Free People

Free People is known for stunning bohemian fashion incorporating both the latest trends and vintage vibes, inspired by creativity, art, music, and travel.  

Free People originated in the 1970s as a storefront in Philadelphia, which rapidly grew into Urban Outfitters. The modern Free People is a private label wholesale line under Urban Outfitters. It is a contemporary collection designed to inspire the intelligence, creativity, individuality and self-expression of women while retaining quality and affordability. The line features imaginatively designed colors and patterns on sweaters, knits, skirts, and accessories.

Fun Fact: Free People is sold at Urban Outfitters, Anthropologie, Nordstrom Rack, Revolve, Macy’s, Dillard’s, Bloomingdales, and Buckle- to name a few!

Free People seeks to provide an enriched lifestyle, hosting community events, wellness classes, workshops, and group travel experiences aimed at inspiring connection among women. In partnership with many non-profit partners, Free People promotes female enrichment and empowerment.

Posh Tip: Free People is loved by everyone, but be sure to closely research resale value, as specific items can be quite over-saturated on reselling platforms! Some Free People pieces can yield hundreds, and others will not sell for much at all. Always look at comps! 

Here are a few recent Free People sales in my Poshmark closet: 

Free People is what I consider a “bread-and-butter” brand that is a consistent staple to yield a decent ROI every time.

5. Kate Spade 

Kate Spade is an amazing designer that produces luxury at an inclusive price point. Kate Spade was founded in 1993 when she started making handbags in her apartment in SoHo, NY.

Kate Spade handbags are distinctive for their sleek look, vibrant colors, and designer quality. 

Kate Spade stands for optimistic femininity. In addition to handbags, they design clothes, shoes, jewelry, home décor, tech accessories, and more! Kate Spade is the epitome of chic, with modern, sophisticated styles and colors.

Posh Tip: Kate Brosnahan Spade tragically passed away in 2018. Since then, her early designs have increased in value by her beloved fans and collectors. While all Kate Spade has a decent resale value, the older styles are the most desirable. 

This 1990s Vintage Kate Spade bag is one of my favorite thrift finds of all time! 

Posh Tip: When sourcing to sell on Poshmark, focus on “Party Brands”; those which are commonly featured in the daily Posh Parties. These are among the best items to sell for profit!

Brand is important, but so is style! Here are some of the top-trending styles on Poshmark in 2023:

1. Vintage Fashion 

Anything Y2k and Vintage is trending, especially including jeans, decor, handbags, and band tees.

For more information about how to sell vintage, check out A Reseller’s Guide to Vintage Fashion. 

2. Athleisure                              

Athleisure is a top-selling category on Poshmark and everywhere else, too! Athleisure (as opposed to sportswear) is athletic, casual wear. Think about items that can be work to workout, but also casual such as leggings, yoga pants, tights, sneakers, tanks, and more. Lululemon, of course, is known for athleisure.

3. Chunky Shoes

Right now, it’s all about the chunk. In fact, #chunky is a trending hashtag. Chunky platform shoes, sneakers, mules, and clogs are all so popular. 

4. Straight-Leg Jeans

Straight-leg jeans, 90s fit jeans, and mom jeans are super hot this year. People are still wearing skinny jeans, sure, but the straight leg is super popular! 

5. Pant Suits

I love that pantsuits are in! Not just formal, business suits but two piece sets. Keep an eye out for blazer and trouser sets, especially in vibrant colors and fun patterns.

6. Belt Bags & Crossbody Bags

Belt bags (especially Lululemon) and crossbody bags are trending on Poshmark and all reselling marketplaces. Who would have thought that fanny packs would make a comeback, right? Keep your eyes out for these!

7. Crop Tops

Crop tops are still in, there’s like no such thing as a full-length top anymore. I assume they will be as long as high rise bottoms are. 

Poshmark Tip: Sell accessories! Most accessories are one size fits most, so you broaden your buyer potential significantly when you sell items that will work for more people. Plus, everyone loves a good bag!

Don't miss out on boosting your online sales – Grab your copy of Vendoo's Ultimate Marketplace Guide for Resellers today!

Men’s Fashion on Poshmark 

Each year, Poshmark reports a substantial increase in the sale of men’s items and male users.

According to the Winter 2021 Trend Report, here are the top-selling Men’s fashion brands on Poshmark:

1. Nike

2. The North Face

3. Banana Republic

4. Levi’s

5. Adidas

Check out these kicks from GetDizzyStore on Poshmark!

Other Poshmark BOLO Brands for Men: J.Crew, Brooks Brothers, Peter Millar, Lululemon Athletica, Patagonia, FILA, and L.L. Bean.

Posh Tip: Men’s items sell very well on Poshmark, as they are purchased both by men and by their respective partners! 

Just In!  According to the Poshmark Holiday Trend Report, the following searches are trending on the Poshmark search feed:  

• Sunglasses are up 82%

• Cargo Pants are up 55%

• Cowboy & Western Boots are up 44%

• Military & Field Jackets are up 42% 

• Jerseys are up 38%

You might also enjoy last year’s article about 2022 Top Selling Brands on Poshmark.

We started this piece at the beginning of 2023, and here is how Poshmark shaped up for the year!

Source: Poshmark Blog

That's all resellers! Our round-up of the best brands to sell on Poshmark is complete. What are your best Poshmark sellers? Leave a comment and tell us below!