BOLO Brands to Resell in 2024

Your guide to the best BOLO brands (Be On The Lookout) for resellers!

🔑 Key Takeaways

• Top-Selling Brands: Key brands you should keep an eye on in 2024

• Vintage Appeal: "Vintage" continues to be a major seller

• Brand Insights: Brief info on each top-selling brand

• Tips: Random reselling tips sprinkled throughout

• Vendoo Advantage: Maximize your reselling efficiency with Vendoo

Are you ready to level up your reselling game in 2024? Staying ahead of the curve means knowing which brands are hot and which ones are not.

This guide will give you the lowdown on the top-selling brands on popular peer-to-peer e-commerce marketplaces like eBay, Poshmark, Mercari, and Depop. 

Resellers, be on the lookout for these brands in 2024! 👀

What Are the Top BOLO Brands for Resellers in 2024?

We analyzed data from multiple marketplaces. Here are the top ten brands to resell in 2024:

1. Designer Brands

Image Source: First Dibs showing Chanel, Lanvin, YSL: Yves Saint Laurent, Hermès, Gucci, Versace, Burberry Louis Vuitton, and Prada.

Luxury designer brands are always hot in the resale market. They’re always on the top of brands lists published by the marketplaces due to the high revenue they yield.  Their timeless appeal and high-quality craftsmanship make them perennial favorites among buyers. Here are the designer brands you should prioritize:

• Gucci: Established in 1921, Gucci is known for its iconic patterns and high-quality materials. Handbags, belts, and shoes are particularly sought after. Top-selling items include the GG Marmont bags and Ace sneakers.

• Louis Vuitton: Founded in 1854, Louis Vuitton is famous for its monogrammed bags and luggage. Items from limited editions and collaborations are especially valuable. The Neverfull tote and Speedy bag are among the most popular.

• Christian Louboutin: Known for their signature red-soled shoes, Louboutin’s high heels and sneakers are in high demand. The Pigalle pumps and So Kate heels are top sellers.

• Prada: Since 1913, Prada has been synonymous with luxury. Handbags and accessories are top sellers in the resale market. The Galleria bag and nylon backpacks are particularly sought after.

• Chanel: Established in 1910, Chanel’s classic quilted bags and iconic clothing pieces are always in vogue. The Classic Flap bag and Boy bag are among the most coveted items.

• Hermès: Founded in 1837, Hermès is renowned for its exquisite craftsmanship. The Birkin and Kelly bags are among the most coveted items in the world. Scarves and bracelets also perform well.

• Balenciaga: Known for its avant-garde designs, Balenciaga’s shoes and bags, especially the Triple S sneakers, are highly desirable. The City Bag and Speed sneakers are also top sellers.

• Dior: Since 1946, Dior has been a leader in luxury fashion. Bags, shoes, and vintage pieces are particularly popular. The Lady Dior bag and Dior Saddle bag are iconic pieces.

💡Tip: Authenticate high-end items using professional services and provide proof of authenticity to build trust with buyers. When you list on Vestiaire Collective, all items are reviewed and authenticated!

2. Vintage (or “American Vintage”)

If an item is at least 20 years old, it’s considered vintage. 

Image Source: Four Limes Shop

Vintage isn't just a trend; it's a goldmine. "Vintage" refers to brandless or less popular old brands that might not be recognized on the marketplaces. It isn’t a brand, but many sellers enter it in the brand field.

💡Tip: If an item isn’t vintage but looks like it is use the words “Vintage Look” and “Retro” in your tile and description. You want to avoid the word “inspired” as it is a trigger word for fakes and replicas.

What Brand Should I Use for Vintage Items?

If you’re selling a well-known brand like Levi’s, certainly list it that way. Only use “Vintage” when the brand is not popular or recognized on the band list in the marketplaces.  

Some marketplaces do not recognize the brand “Vintage;” instead use “American Vintage.” Yes, we know that this is also the name of an actual brand sold at Revolve, but that’s a coincidence. Both Mercari and Depop have confirmed to use “American Vintage” for Vintage Items Made in the U.S.A. when the brand is not recognized. 

Did you know that Vintage clothing and home decor are top-sellers on Poshmark, Etsy, eBay, Depop, Grailed, Vestiaire Collective, and Mercari!

To learn more about selling, dating, authenticating, and listing vintage, check out the article A Reseller’s Guide to Vintage Fashion.

3. Lululemon

Image Source: Women’s Wear Daily 

Founded in 1998, Lululemon's mission is to create components for people to live long, healthy, and fun lives. Known for its high-quality athletic wear, Lululemon's top sellers include yoga pants, leggings, sports bras, belt bags, and the Align Collection. The brand's stylish and durable designs make it a favorite among fitness enthusiasts.

💡Tip: Use Lulu Fanatics to learn the exact item, style code, and colorway that you’re selling. Using this information in the title will help you to sell the item faster and for more. 

4. Patagonia

Image Source: The Fashion Law

Established in 1973, Patagonia is a brand committed to environmental responsibility. Its durable outdoor clothing, especially fleece jackets and puffer vests, are in high demand. Patagonia’s commitment to sustainability resonates with eco-conscious buyers. Top sellers include the Retro Pile Fleece and Nano Puff Jacket. Patagonia is like the North Face, but with better quality and a higher price tag. 

💡Tip: Mention Patagonia's eco-friendly initiatives in your listings to attract green-minded shoppers.

5. Free People

Image Source: Washingtonian

Free People, part of the URBN family since 1984, caters to the bohemian lifestyle. Known for its flowy dresses, unique accessories, and boho-chic styles, Free People’s items are must-haves for festival-goers and fashion-forward individuals. The Adella bralette and Boho maxi dresses are top sellers.

💡Tip: Always check comps on Free People items. Free People is one of those brands where some heavily-saturated pieces sell for very little and other styles sell for five times their retail value. 

Use descriptive keywords like "bohemian," "festival," and "boho-chic" to catch the eye of Free People enthusiasts.

You might also be interested in the article A Reseller’s Guide to Cores & Aesthetics For more keywords and hashtags to enhance your listings,

6. Nike

Image Source: Semi Permanent featuring Nike Air Max Sneakers

Founded in 1964, Nike is synonymous with sports and activewear. Its mission is to bring inspiration and innovation to every athlete in the world. 

Nike top sellers include sneakers, especially limited editions, and athletic apparel. The Air Force 1 and Air Max sneakers are particularly popular.

Nike’s brand recognition and innovative designs keep it at the forefront of fashion and function. 

💡Tip: Keep an eye out for collaborations and limited edition releases to capitalize on higher resale values.

Want to learn more about selling sneakers? Check out Vendoo’s Ultimate Reseller Sneaker Cheat Sheet.

7. Madewell

Image Source: WWD

Madewell, launched in 1937 and revitalized under J.Crew in 2006, is celebrated for its quality denim and effortless styles. Madewell’s jeans, in particular, are a hit among resellers due to their timeless appeal and durable fabric. 

💡Tip: The Roadtripper and Perfect Vintage jeans are top sellers.

Madewell is a quality bread and butter brand. While it won’t make you a millionaire, you can count on sale prices between $30-$90 for most every piece. 

8. Reformation

Image Source: Orange Coast Magazine

Founded in 2009, Reformation’s mission is to bring sustainable fashion to everyone. Known for its eco-friendly practices and trendy styles, Reformation’s dresses and tops are popular among environmentally conscious fashionistas. 

💡Tip: Reformation best sellers are dresses. Particularly, the Juliette dress and Nikita top are trending!

9. Allbirds

Image Source: The Point 

Allbirds, established in 2016, focuses on creating eco-friendly footwear. Its top sellers include wool runners and tree loungers, known for their comfort and sustainability. Allbirds’ commitment to using renewable materials attracts a loyal customer base. The Wool Runners and Tree Dashers are highly popular.

All Birds sneakers generally resell for $20-$60 depending on the condition and rarity.

10. Levi’s

Levi’s Back in Blue Collection. Image Source: Levi’s 

Levi’s, a brand that dates back to 1853, remains a staple in the world of denim. Its mission is to provide quality and durable clothing. Levi’s jeans, particularly vintage and limited edition pieces, are always in high demand. The 501 Original jeans and Trucker jackets are top sellers on reselling marketplaces.

💡Tip: Research Levi’s tags and styles to better identify valuable vintage pieces that can fetch a pretty penny!

Vendoo is the go-to for resellers everywhere, offering 11 marketplaces! List, manage, and grow - all in one place. 

Which Additional BOLO Brands Should Resellers Watch for in 2024?

Listing the top 20 best-selling brands on peer-to-peer reselling marketplaces, here are the next ones on the list:

11. Coach

Image Source: Fashion United 

Since 1941, Coach has been synonymous with affordable luxury. Coach produces quality products with fine leather and craftsmanship. Coach handbags and wallets, especially vintage pieces, are popular in the resale market. The Coach Tabby and Rogue bags are top sellers.

💡Tip: Coach is a great brand to sell, and vintage coach leather bags sell for a decent amount. Buyers love and trust Coach’s uncompromised quality. 

12. Tory Burch

Image Source: Glamour 

Founded in 2004, Tory Burch is known for its preppy-boho and luxe-sporty styles. Handbags, shoes, and accessories from this brand are highly sought after. 

The Miller sandals and Fleming bags are particularly popular. Tory is easy to spot as the signature logo is prevalent on all pieces. Tory Burch is not quite luxury, but is certainly higher end with a higher price tag. 

13. Michael Kors

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Image Source: Michael Kors 

Michael Kors, established in 1981, is recognized for its jet-set aesthetic. Handbags and watches from Michael Kors are particularly popular among resellers. The Jet Set tote and Bradshaw watches are top sellers.

Michael Kors has several labels. Here they are in order of luxury and price from highest to lowest:

• Michael Kors Collection
• Michael Kors
• Michael Kors Men’s
• Kors by Michael Kors

For resellers, Michael Kors is a hit or miss. Always run comps on Michael Kors: they have luxury pieces that yield thousands and pieces that sell for $16 at T.J. Maxx (specifically the Kors Collection).

14. L.L. Bean

Image Source: L.L. Bean 

L.L. Bean, founded in 1912, is an American Staple for outdoor and lifestyle clothing and supplies. L.L. Bean offers high-quality outdoor gear and clothing. Their Bean Boots, Fleeces, slippers, and outdoor jackets are frequently in demand.

Buyers recognize and trust L.L. Bean, and it has a decent resale value. If priced competitively and in good condition, this brand will fly out of your store. 

15. Anthropologie

Image Source: Drapers 

Part of the URBN family, Anthropologie has been catering to the creative and stylish since 1992. Its eclectic mix of clothing, accessories, and home goods are reseller favorites. The Pilcro jeans and Maeve dresses are particularly popular.

💡Tip: When selling Anthropologie, sometimes it is best to list the actual brand. Other times, it is more beneficial to list Anthropologie as the brand. 

Here is the list of current Anthropologie brands and partnerships. Note that even though a brand is on this list, it does not mean it is from Anthropologie. Some brands sell select pieces in Anthro but also sell elsewhere. Always check the rn in the garment to be sure it is from Anthropologie.

Ready to start crosslisting? Find the plan that fits your reselling needs! 

16. The North Face

Image Source: Tillys 

The North Face, established in 1968, is an American Classic. North Face is known for its durable outdoor clothing and gear. Jackets, particularly the Nuptse Puffer and the Classic Denali Jacket are top sellers. 

💡Tip: The North Face is a frequently-duped brand. Make sure you locate and photograph the silver holographic validation tag inside. 

17. Vans

Image Source: FLCKR

Founded in 1966, Vans is a staple in the skate and streetwear community. Their classic sneakers, especially limited editions and collaborations, are always in demand. The Old Skool and Sk8-Hi sneakers are top sellers.

18. Adidas

Image Source: HBX featuring the trending Adidas Samba Sneaker 

Adidas, a sportswear giant since 1949, continues to be popular in the resale market. Sneakers, especially Yeezy collaborations, are top sellers. The Ultraboost and Stan Smith sneakers are particularly popular.

19. Hoka

Source: Gear Patrol

Known for their maximalist running shoes, Hoka One One has been gaining popularity since its founding in 2009. Their comfortable and supportive designs are a hit with runners and casual wearers alike. The Clifton and Bondi models are top sellers.

20. Carhartt

Image Source: GreenBiz 

Carhartt, established in 1889, is known for its rugged workwear. The brand’s jackets, overalls, and beanies are particularly popular among resellers. The Carhartt WIP line is especially sought after.

Full List: BOLO Brands for Resellers 

Here is a complete list with more BOLO brands for resellers on eBay, Poshmark, Mercari, Depop, Grailed, and more: 

• A.L.C.

• Ace & Jig

• Adam Selman Sport

• Adidas

• Agolde

• Alexis

• Alice McCall

• Allbirds

• Amanda Uprichard

• Alo Yoga

• Anine Bing

• Anthropologie

• Apple

• Ariat

• Aviator Nation

• Balenciaga

• Beyond Yoga

• Birkenstock

• Brahmin

• Carhartt

• Caron Callahan

• Chaco

• Chanel

• Christian Louboutin

• Christy Dawn

• Cinq à Sept

• Coach

• Crocs

• Danielle Guizio

• Dior

• Doen

• Dooney & Bourke

• Enza Costa

• Everlane

• Faherty

• Farm Rio

• Figs

• Fp Movement by Free People

• Frank & Eileen

• Free People

• Ganni

• Good American

• Gucci

• Hatch

• Halara

• Hermès

• Hey Dude

• Hoka

• Hoka One One

• House of CB

• I.AM.GIA

• Indah

• Isabel Marant

• Jenni Kayne

• Jenny Yoo

• Judy Blue

• Kendra Scott

• L*Space

• Lack of Color

• Levi’s

• Lilly Pulitzer

• Little Sleepies

• Louis Vuitton

• LoveShackFancy

• Lululemon Athletica

• Lululemon

• Madewell

• Madeworn

• Marc Jacobs

• Marine Layer

• Michael Kors

• MISA Los Angeles

• Needle & Thread

• Nike

• Norma Kamali

• Oakley

• Olukai

• On Running

• Patagonia

• Prada

• Ray-Ban

• Re/Done

• Realisation Par

• Reformation

• Reiss

• RIXO London

• Rock Revival

• Rothy's

• SALONI

• Self Portrait

• Sézane

• Skims

• Smythe

• Spell & The Gypsy

• Staud

• Stine Goya

• Taylor Swift

• Teva

• The North Face

• THE GREAT.

• Tiffany & Co.

• Tory Burch

• Tuckernuck

• Ulla Johnson

• Vans

• Veronica Beard

• Vintage (or American Vintage)

• Vuori

• Yeezy

• Yves Saint Laurent

• Zimmerman

How Can Vendoo Help You Sell These BOLO Brands?

Maximizing your profits and efficiency as a reseller means leveraging the right tools. Vendoo can help you cross-list your items on multiple marketplaces, manage your inventory, and track your sales all in one place. Stay ahead of the competition by utilizing Vendoo’s features to streamline your reselling business.

FAQ

What does BOLO stand for in reselling?

Answer: BOLO stands for "Be On the Look Out." It refers to brands or items that sellers should actively seek because they have high resale value or demand.

How can I identify BOLO brands for my reselling business?

Answer: Research current market trends and follow resale groups.

Are there specific categories that BOLO brands fall into?

Answer: Yes, BOLO brands are mainly in these categories:  clothing, shoes, electronics, and home goods. Each category may have its own set of high-demand brands.

How can I find BOLO items while thrifting or sourcing?

Answer: When thrifting, look for recognizable logos, quality materials, and current fashion trends. Familiarize yourself with the brands mentioned in the blog to increase your chances of finding them.

Are there risks involved in focusing on BOLO brands?

Answer: Yes, trends can change rapidly, and what is popular now may not be in demand later. Diversifying your inventory and staying adaptable can help mitigate these risks.

Do you have any more BOLO brands that sell well for you? Share them in the comments! 👇🏽