Does Mercari Sell Fakes? What Buyers and Sellers Need to Know

Reselling Tips
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Does Mercari Sell Fakes? What Buyers and Sellers Need to Know

Shopping for designer items online can feel risky, especially with how realistic counterfeits have become. So if you’ve ever browsed on Mercari and thought, “Does Mercari Sell Fakes?”, you’re smart to question it! With thousands of sellers and millions of listings, it’s a valid concern when shopping on any platform.

The short answer? Kind of. Technically, Mercari itself doesn’t sell anything directly. However, since it’s a peer-to-peer marketplace, it’s possible to encounter fake or counterfeit items listed by individual sellers.

Mercari has strict rules and systems to reduce fraud, but it’s not foolproof. That’s why it’s important to shop smart when shopping online, especially if you’re shopping for frequently counterfeited items.

Let’s break down the facts so you can confidently buy and sell on Mercari.

Does Mercari Sell Counterfeit Items? The Truth

The first thing to understand is that Mercari doesn’t sell any products directly. It’s simply an e-commerce marketplace where anyone can list items for sale. That means the authenticity of a product listed for sale depends entirely on the seller.

Even though Mercari strictly prohibits counterfeit goods and states that sellers can be banned or suspended for listing fakes, unauthorized replicas still show up, especially in popular categories like:

  • Designer clothing and handbags
  • Sneakers and streetwear
  • Electronics

How Mercari Handles Counterfeit Items

  • Counterfeits are banned and may result in the seller being permanently suspended.
  • Buyers have a 72 hour window after delivery to inspect the items in their order and report if it’s fake or not as described.
  • Mercari will usually issue a refund and remove a listing if a counterfeit is confirmed.

For example, if you order a designer handbag and receive one with misspelled logos or low-quality stitching, you can report the issue through the Help Center. As long as you report it within the 72-hour window, have proof of the issues, and ship the return within 3 days of claim approval, you’ll typically receive a full refund.

Risks for Sellers

Unfortunately, it’s not just buyers who need to be cautious about fakes on Mercari. If you’re a seller selling authentic items, you also need to be careful. Some buyers have been known to purchase authentic items, open a return, and send a counterfeit item in its place. In these cases, the seller loses both the authentic item and the sale.

If this happens, sellers can reach out to Mercari support with their original photos and shipment details to dispute the return, although outcomes vary depending on the evidence provided.

The best way to avoid any issues is to take some precautions as a seller, like:

  • Take detailed photos of the item before shipping (especially tags, serial numbers, or unique details to help identify the item)
  • Ship using tracked and insured methods (like those Mercari offers)
  • Keep all communication and payments within the Mercari platform.

Will Mercari Issue a Refund if you Buy a Fake?

Yes, Mercari will issue a refund if you buy a counterfeit item, as long as you report it within their required timeframe. Buyers have 72 hours (3 days) after confirmed delivery via tracking to inspect the item and open a case if they feel the item is fake or not as described.

Here’s how it works:

  1. Inspect the item immediately after it arrives.
  2. If it appears counterfeit, go to your order in the app and report the issue through the Help Center within 72 hours.
  3. Mercari will review the claim. If approved, they’ll send you a free return label to ship the item back.
  4. Ship the item within 3 days of claim approval to qualify for a refund.

If no claim is made within 72 hours of delivery, payment will be automatically released to the seller, and once that happens, the sale is final. If there is an issue returning the item, you must contact Mercari within 30 days of purchase. Otherwise, your funds can’t be recovered. 

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Tips to Avoid Fakes on Mercari

Mercari is serious about preventing fakes and takes steps to help limit counterfeit items, but ultimately it’s up to you to shop smart. Here are five practical tips to help you avoid fake items on the platform.

Tip 1: Check Seller Ratings and Reviews

Before you buy, always check the seller’s feedback score. Look for:

  • At least 4.5 stars
  • Over 50 reviews
  • Positive comments about item quality and accuracy

For example, a highly rated seller with 4.5 stars who has sold authentic sneakers is usually trustworthy.

It’s usually best to avoid sellers with no or low ratings when purchasing something that could potentially be fake, just to be safe.

Tip 2: Request Detailed Photos

If not already provided, ask the seller for close-ups of logos, tags, stitching, and serial numbers. You can use these photos to compare to photos from official brand websites or trusted sources before purchasing.

Be careful with blurry images or excuses as to why a seller says they can’t provide more photos, as that can sometimes mean they’re trying to hide something.

Tip 3: Use Mercari Authenticate for Luxury Items

Mercari Authenticate is an optional service for luxury items like handbags and shoes. This service uses independent third-party experts to verify authenticity based on logos, serial numbers, engravings, tags, and other key indicators.

This is a helpful service for both buyers and sellers. If you’re buying, look for the diamond badge on listings that means the item has been authenticated. If you’re a seller, authenticating your item makes your listing twice as likely to sell, according to Mercari.

Tip 4: Avoid Too-Good-to-Be-True Deals

If a price seems suspiciously low, there’s likely a reason. No one is going to sell an authentic Gucci bag for $50 when they could make hundreds or thousands of dollars.

The best way to figure out if a price is too low is to compare it with retail pricing or eBay sold listings. For example, if you found a pair of Jordans for $50, but they’re selling on eBay for $200? You’re likely looking at a fake. Scammers often price fakes low to attract quick sales, especially from first-time buyers who may not know what to look for and simply see a good deal.

Tip 5: Stay On-Platform for Transactions

It’s essential to always use Mercari’s built-in payment system. If a seller asks you to complete the transaction through Zelle, Venmo, or Cash App or messages you on WhatsApp, that’s a major red flag.

When you go off-platform, you lose Mercari’s buyer protection. Never share your contact info, and make sure you keep all communication and payments on Mercari.

So, Does Mercari Sell Fake Items?

So even though Mercari doesn’t sell fakes directly (Mercari is just a platform, not a seller), there most likely are fakes on the platform sold by individual sellers. The good news? Mercari has solid protections in place, and with a little caution, you can buy and sell with confidence.

When you stick to highly rated sellers, use Mercari Authenticate for luxury items, and trust your gut when something seems off, you’ll be able to avoid fakes on Mercari. Staying informed, asking questions, and resisting the pressure of a “too good to be true” deal can go a long way in helping you avoid purchasing a counterfeit item.


FAQs

What happens if I buy a fake item on Mercari?

If you get a fake item, report it to Mercari within 72 hours of delivery. Mercari will review your case and, if approved, they’ll provide a free return label and issue a refund once the item is shipped back. The key here is to act quickly!

Are there fake sellers on Mercari?

Unfortunately, since there are thousands of sellers on Mercari, some of them may list counterfeit items. Mercari monitors for suspicious activity and bans sellers who sell fakes, but it’s still important to shop cautiously.

How do I know if a Mercari seller is legit?

Look for sellers with at least 4.5 stars and 50+ reviews, who provide detailed, clear photos of the item. Read their reviews and avoid new or low-rated accounts. While not all new accounts are bad news, going with a seller that has a good track record is safest.

Does Mercari sell fake shoes?

Mercari doesn’t sell anything directly, but some sellers may list fake shoes. To avoid buying fake shoes use caution, compare pricing, request detailed photos, and consider buying only from trusted sellers or items that use Mercari Authenticate if possible.

If you’re selling on Mercari, why stop there? With Vendoo, you can list your items on multiple marketplaces in a few clicks. Try it out for free today!

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