With over 80 million community members across the U.S., Canada, and Australia and 200 million items for sale, Poshmark is a leading social e-commerce marketplace for new and secondhand style! Poshmark is a favorite among resellers, offering a user-friendly interface, a social community, and simplified selling and shipping process!
You might also be interested in the article: 8 Great Marketplaces Every Reseller Should Consider
Poshmark is among the best places to buy and sell fashion for women, men, and children. You can also sell home décor, pet accessories, and (new) electronics.
Fun Fact: According to Poshmark, there is one sale every second in the United States on the platform!
Poshmark’s mission is to put people at the heart of commerce, empowering everyone to thrive. This marketplace promotes sustainability, inclusion, and empowerment- cultivating a progressive and supportive community of seller stylists.
Poshers are provided with sales reports, analytical insights, and tools for e-commerce success. Poshmark publishes periodic blogs and Trend Reports featuring fashion overviews, highlighting trend spotlights, offering Search Engine Optimization (SEO) tips and tricks, and releasing the top-selling brands and categories!
Reseller Tip: Browse recently sold items on the Poshmark App to stay informed as to what is selling and the range of sale prices.
According to the Holiday 2021 Trend Report and recent data from the Poshmark Trends Page, here are the Top-Selling Women’s fashion brands and styles on Poshmark:
1. Lululemon Athletica
3. Free People4. Good American
6. The “brand” vintage is also a top-seller on Poshmark right now. Of course, “vintage” is not a brand, but it is what many sellers enter into the brand field for vintage items that are not notable, popular, or recognized brands.
Other BOLO Brands on Poshmark include:
Patagonia, Anthropologie, Revolve Brands, Nike, Johnny Was, Gucci, Victoria’s Secret, American Eagle Outfitters, Eileen Fisher, J. Crew, UGG, Barefoot Dreams, and Dolls Kill.
Reseller Tip: When sourcing to sell on Poshmark, focus on “Party Brands”; those which are commonly featured in the daily Posh Parties. These are among the best items to sell for profit!
2022 Poshmark BOLO Brands:
1. Lululemon Athletica
A top-selling brand on Poshmark, Lululemon was founded in 1998 in Vancouver, Canada, and offers technical athletic apparel for yoga, running, training, and most other “sweaty pursuits”. Their vision is to create a “community hub where people should learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility”. The brand is involved in global philanthropic efforts with the United Nations, battered women organizations, and the Center for Peace and Justice, among others. Through an Impact Agenda, the company sponsors sustainability, a responsible supply chain, and ecological well-being. Lululemon’s core values are personal responsibility, entrepreneurship, honesty, courage, connection, fun, and inclusion, and their Global Well-Being Report promotes inclusion, diversity, and pay equity.
Fun Fact: Lululemon adds new items to their website on Tuesday evenings around 6:15 pm EST / 3:15 pm PST.
Their most popular-selling style is the lululemon align™ pant, which is a weightless and buttery-soft yoga pant. Powered by Nulu™ fabric, the leggings are sweat-wicking, stretchy, breathable, and perfect for low-impact workouts! Lululemon aligns™ are high quality, super comfortable, and incredibly flattering on all body types!
Reseller Tip: When listing Lululemon, be sure to find the exact style name and colorway of the item to maximize searchability and yield top- dollar. Here is a resource for helping you find the name (and stock photos) of a Lululemon item!
“Inspired by vintage finds, LSF is rich in detail, flattering silhouettes, soft hues, and intricate lace, with an emphasis on whimsical hand-dyed fabrics and enchanting vintage-inspired romantic floral prints.” A newer brand launched in 2013, LoveShackFancy creates stunning, feminine, and sophisticated pieces with exceptional quality and exceptionally high prices.
On Poshmark, LSF pieces sell quickly, with the most popular sold trends being dresses, blouses, and sweaters.
Reseller Tip: While LoveShackFancy collabs (such as the collection for Target) still yield a nice profit, they are not as desirable as the pieces from their main collection.
3. Free People
Free People is known for stunning bohemian fashion incorporating both the latest trends and vintage vibes, inspired by creativity, art, music, and travel. The brand originated in the 1970s as a storefront in Philadelphia, which rapidly grew into Urban Outfitters. The modern Free People is a private label wholesale line under Urban Outfitters. It is a contemporary collection designed to inspire the intelligence, creativity, individuality and self-expression of women while retaining quality and affordability. The line features imaginatively designed colors and patterns on sweaters, knits, skirts, and accessories.
Fun Fact: Free People is sold at Urban Outfitters, Anthropologie, Nordstrom Rack, Revolve, Macy’s, Dillard’s, Bloomingdales, and Buckle- to name a few!
The brand seeks to provide an enriched lifestyle, hosting community events, wellness classes, workshops, and group travel experiences aimed at inspiring connection among women. In partnership with many non-profit partners including Girls, Inc., Free People promotes female enrichment and empowerment.
Reseller Tip: Free People is loved by everyone, but be sure to closely research resale value, as specific items can be quite over-saturated on reselling platforms! Some Free People pieces can yield hundreds, and others will not sell for much at all. Always look at comps!
4. Good American
Good American has established a reputation for the best jeans in the world, a favorite by many women. Good American is notable for their quality and inclusivity:
“We innovated from day one, offering quality, style and substance in every size—00-24. We’re committed to challenging industry norms to bring you a collection that is 100% inclusive, always.” -Good American
Good American shows every pair of jeans on three sizes of models, demonstrating an unparalleled devotion for inclusivity, comfort, and fit for all body types. With an emphasis on women empowerment, Good American manufactures flattering and comfortable pieces that will likely become your favorite jeans.
Reseller Tip: The top-selling Good American jeans styles include the “Good Classic,” “Good Legs Deep V,” “Good Legs Worn Hem,” and the “Good Boy.”
Coach is a global fashion house founded in New York in 1941 by a group of artisans with a dream to hand-craft leather into beautiful, clever, practical things. Coach crafts beautiful things with the belief that better-made things create a better-made future for all. Early Coach styles demonstrate colorful, quirky pieces, a perfect reflection of freedom, equality, and the climate of New York in the 1960’s. Coach is known for high-quality genuine leather handbags with a flawless finish.
Trend Alert: Cross-body bags and Y2k-inspired mini bags are in and trending on Poshmark in 2022!
Coach handbags are everlasting, timeless pieces that are unparalleled in quality and inexpensive in comparison with other luxury manufacturers. Among the most popular styles include the pebble leather designs in the styles Rogue, Dreamer, and Parker. Many Coach handbags feature the esteemed signature jacquard “C” pattern, featured on accessories including jewelry, luggage, hats, and shoes. The most valued bags, however, have eye-popping designs with vibrant colors and patterns. Coach has many collections and collaborations, with stunning pieces for both men and women.
Fun Fact: The Coach Foundation is among one of many charity efforts and community initiatives that seeks to break cycles of inequality and empower the next generation to reach their full potential through higher education. The foundation works with non-profit organizations across the globe to support inclusion and equality. Coach sponsors students attending historically Black colleges in tuition and career development, working in partnership with the Equal Justice Initiative to promote changing the narrative about race and ending racial and economic injustice.
Reseller Tip: Determine whether a Coach handbag was designed at retail or outlet stores here, as the resale value and quality are slightly different between the two.
It is not all about the brand, but also about the style and aesthetic. Here are some of the top-trending styles on Poshmark in 2022:
1. Vintage Fashion
Anything #retro including jeans, decor, handbags, band tees, and more!
2. Platform Shoes and Sneakers
The more #chunky, the better
3. Flared Pants
Including flared jeans and flared yoga pants.
4. Fleece Jackets
Especially Patagonia and The North Face
5. Y2k Style
Nostalgic favorites such as camis, beaded necklaces, bucket hats, micro skirts, and brands such as Juicy Couture, Ed Hardy, and Lisa Frank.
What About the Men’s Fashion on Poshmark?
According to the Winter 2021 Trend Report here are the Top-Selling Men’s Fashion Brands on Poshmark:
Polo by Ralph Lauren
Other popular brands include Levi’s, The North Face, Lululemon Athletica, Patagonia, NFL, Spyder, Crocs, FILA, Versace, and Ferrari!
Reseller Tip: Men’s items sell very well on Poshmark, as they are purchased both by men and by their respective partners!
Just In! According to the Poshmark Ambassador Exclusive Spring Newsletter, the following searches are trending on the Poshmark search feed:
- Bermuda Shorts are up 42.78% in searches
- Swim Trunks are up 32.99% in searches
- Shorts are up 39.25% in searches
- Headphones are up 26.79%
You might also enjoy last year’s article about 2021 Top Selling Brands on Poshmark.
What are your best sellers on Poshmark? Leave a comment and tell us below!