How to Sell on Poshmark: A Step-by-Step Guide to Success

Selling on Poshmark has become an increasingly popular way to declutter, earn extra income, or even build a full-time reselling business. With its user-friendly interface, extensive community, and strong focus on fashion, Poshmark offers a unique opportunity for sellers of all levels.

This comprehensive guide is like a Poshmark Bible. We'll walk you through the essential steps to succeed on Poshmark, from setting up your account to mastering promotion. Whether you're a seasoned seller or just getting started, this article will equip you with the strategies and insights needed to thrive on Poshmark.

Main Takeaways

Discover the essentials of setting up a successful Poshmark closet, including choosing the right niche and pricing your items competitively.
Learn how to maximize your Poshmark sales through consistent listing, effective use of SEO, and external promotion.
Engage with the Poshmark community to build a strong reputation and increase your visibility on the platform.
Explore the benefits of using Vendoo to streamline your reselling process, from cross-listing to inventory management.
Understand the pros and cons of selling on Poshmark and how to leverage the platform to its full potential.

What is Poshmark?

Poshmark is an online reselling marketplace best known for new and secondhand fashion. With over 80 million community members across the United States and Canada, Poshmark is a leading social e-commerce marketplace for new and secondhand fashion! Poshmark is most known for women’s clothing and accessories, with top sellers being mid-range to high-end apparel. Beyond clothing, you can also sell home decor, select electronics, toys, and pet supplies on Poshmark.

Keep an eye on what is selling on Poshmark. Check out the article Trends and Best Brands to Sell on Poshmark in 2024.

How Does Selling on Poshmark Work?

Of all reselling marketplaces, Poshmark is perhaps the easiest to use. Poshmark is a great place to sell clothing online with a user-friendly interface and simplified selling and shipping options.

You can use Poshmark from the mobile app or the website to list, manage your listings, make sales, and network with the Poshmark Community.

Poshmark is the best place for new resellers because it’s very easy to use! You simply upload photos and videos, write descriptions, and enter some information. With just a few clicks, your items are for sale with a tremendous audience and many promotional opportunities.

What Can You Sell on Poshmark?

Poshmark is more than just a marketplace for fashion—it's a versatile platform that accommodates a wide range of products, giving sellers the flexibility to list various items and reach a diverse audience. While fashion is at the core of Poshmark, the platform has expanded its offerings to include several other categories, making it a one-stop shop for many buyers and sellers.

Clothing

Clothing is the bread and butter of Poshmark, where you can find everything from everyday essentials to high-end designer pieces. Popular types of clothing sold include:

Tops & Blouses: Perfect for casual or professional wear.
Dresses: From evening gowns to casual sundresses.
Jeans & Pants: A staple in many closets, available in various styles and sizes.
Outerwear: Jackets, coats, and blazers that cater to all seasons.

Accessories

Accessories are another hot category on Poshmark, with items that can complement any outfit. Examples of popular accessories include:

Handbags & Purses: From designer bags to everyday totes.
Jewelry: Necklaces, bracelets, rings, and earrings in various styles.
Hats & Scarves: Perfect for adding a touch of personality to any look.
Belts & Sunglasses: Essential accessories that are always in demand.

These items are often the finishing touch to a well-curated closet and tend to sell well on the platform.

Home Goods

Poshmark isn't just for your closet—it’s also a place to shop for your home. Common home goods that can be sold include:

Decorative Items: Throw pillows, wall art, and vases that add character to any space.
Kitchenware: Unique mugs, dishware sets, and cooking utensils.
Bedding: Comforters, sheets, and decorative pillows.

The market for unique and decorative home goods is thriving on Poshmark, with buyers looking for pieces that reflect their personal style.

Electronics

Poshmark has also carved out a niche for electronics, where you can find items like:

Smartphones & Accessories: Popular models and protective cases.
Tablets & E-Readers: For tech-savvy consumers.
Headphones & Speakers: Essential for music lovers.

These items are a great addition to the platform’s diverse inventory, appealing to buyers looking for tech at competitive prices.

Pet Accessories

Pet lovers can also find something special for their furry friends on Poshmark. The market for pet accessories includes:

Collars & Leashes: Stylish and functional options for pets of all sizes.
Pet Clothing: From cute outfits to protective gear.
Beds & Blankets: Cozy items to keep pets comfortable.

With a growing community of pet owners, Poshmark has become a go-to platform for those looking to spoil their pets with quality accessories.

In summary, Poshmark's flexibility in product categories allows sellers to diversify their inventory, reaching various markets beyond just fashion. Whether you're looking to sell clothing, accessories, home goods, electronics, or pet accessories, Poshmark offers a platform to connect with buyers who appreciate a wide range of products.

What Can’t You Sell on Poshmark?

Poshmark does not allow the sale of items that do not adhere to its categories. It also does not allow anything illegal, hazardous, perishable, offensive, obscene, or medical. See a full list of prohibited items here.

Who Should Consider Selling on Poshmark?

Poshmark is an excellent marketplace for sellers, from casual users looking to declutter their closets to full-time entrepreneurs aiming to build a thriving online business. The platform's user-friendly interface and community-driven approach make it accessible to anyone with a passion for fashion or a knack for curating desirable items.

Casual Sellers

If you have gently used clothing, accessories, or home goods, you no longer need, Poshmark offers a convenient way to turn these items into cash. Casual sellers benefit from:

Simplicity: The listing process is straightforward, requiring just a few photos and a description to get started.
Community Support: The Poshmark community is welcoming, with many users eager to share, like, and purchase items from fellow Poshers.
Extra Income: Whether you're saving for something special or just looking to clear out some space, selling on Poshmark can provide a steady stream of extra income.

Casual sellers can enjoy the flexibility of selling at their own pace without the pressure of maintaining a large inventory.

Part-Time Sellers

For those who want to earn more consistent income without committing to a full-time business, Poshmark is ideal for part-time sellers. This group benefits from:

Flexibility: Poshmark allows sellers to manage their shops on their own terms, allowing them to balance selling with other responsibilities.
Low Overhead: There are few upfront costs to start selling, and the platform handles shipping logistics, reducing the seller's burden.
Engaged Audience: Poshmark’s active user base means there’s always potential to make sales, especially with regular engagement and updates to your closet.

Part-time sellers can gradually scale their operations, experimenting with different product types and strategies to find what works best.

Full-Time Sellers

Full-time sellers or entrepreneurs looking to build a business around online reselling will find Poshmark’s platform robust enough to support their goals. Full-time sellers benefit from the following:

Dedicated Tools: Poshmark offers features like bulk listing and inventory management tools that make handling a large volume of sales easier.
Poshmark Ambassador Program: Experienced sellers can become Poshmark Ambassadors, gaining increased visibility and access to special features.
Networking Opportunities: Poshmark’s social aspects allow full-time sellers to connect with other resellers, share tips, and grow their business through collaborations and community events.

Full-time sellers can leverage Poshmark’s platform to build a brand, create a loyal customer base, and generate significant income.

💡Tip: You can also host live sales on Poshmark to drive traffic!

How to Find Trending Products to Sell on Poshmark

Staying updated with market trends is crucial for sellers who want to maximize their success on Poshmark. By offering in-demand items, sellers can increase their chances of making quick sales and maintaining a competitive edge.

Understanding what’s trending in the market allows sellers to meet buyer demand by offering products that are currently popular, ensuring a steady stream of interested buyers. Additionally, trending items often command higher prices, enabling sellers to maximize their profit margins. Staying informed about market trends also helps sellers remain competitive by keeping their inventory aligned with what’s in demand, ensuring their listings stay fresh and relevant in a crowded marketplace.

To find trending products to sell on Poshmark, consider the following strategies:

Explore Poshmark’s “Trending” and “Just In” Sections: Poshmark regularly updates these sections to showcase what’s hot on the platform. Reviewing these categories can provide insight into what buyers are currently seeking.
Follow Fashion Influencers Follow fashion bloggers, influencers, and industry reports to spot upcoming trends before they become mainstream. Platforms like Instagram, Pinterest, and fashion magazines are great resources for this.
Subscribe to the Poshmark Blog: Poshmark publishes fashion-focused blogs and semi-annual official Trend Reports, which share trending brands and categories.
Use Social Media Hashtags: Search for hashtags related to fashion trends, such as #fashiontrends, #streetstyle, or #styleinspo, to discover what items are gaining popularity.
Check Competitor Listings: Review what successful sellers list and see which items are selling quickly. This can give you ideas for your inventory.
Attend Virtual Posh Parties: Poshmark hosts virtual events where users can share and promote specific items. Participating in these parties can help you see trends in real time.

By staying informed about current trends, you can make smarter sourcing decisions and ensure your Poshmark closet remains appealing to buyers.

Poshmark Fees: How Much Does Poshmark Take?

The Poshmark fee is 20% of the sale price. For items sold under $15, Poshmark takes a flat fee of $2.95.

Poshmark fees are higher than other platforms. In turn, Poshmark provides the easiest listing process, simplest shipping options, the best seller protection, and the most advanced search engine optimization (SEO) on major search engines.

💡Tip: You might also promote your closet for extra exposure. Promoted Closet is a paid marketing tool that increases the visibility of your available listings, so you can stand out and sell more on Poshmark. Learn more here.

How to Sell on Poshmark Successfully Step-By-Step

Selling on Poshmark can be a lucrative venture, whether you're looking to make some extra cash or build a full-time business. Success on the platform requires a strategic approach, from selecting the right items to list to engaging with potential buyers.

Follow this step-by-step guide to set yourself up for success on Poshmark.

👀Did you know that we have a free ebook for resellers? Check out The Ultimate Reseller’s Guide: How to Make 6 Figures Selling Online.

1. Determine Your Niche

The first step to successfully selling on Poshmark is determining your niche. A niche allows you to focus your inventory on a specific product type, making it easier to attract a dedicated audience. It is better to master some selling categories than trying to sell a little of everything

Tips for Identifying a Profitable Niche:

Assess Your Interests: Start by considering what types of products you are passionate about or knowledgeable in. Selling items you care about can make the process more enjoyable and sustainable. Many sellers sell clothing simply because they love fashion.
Research Market Demand: Use Poshmark’s search features and explore trending categories to see what types of products are currently in demand. Look for niches with consistent sales and active buyers.
Evaluate Competition: While some competition is healthy, try to find a niche that isn’t oversaturated. This gives you a better chance to establish yourself as a go-to seller in that category.

By identifying a niche that aligns with your interests and has strong market demand, you can create a focused inventory that appeals to a specific audience, increasing your chances of success.

2. Download the Poshmark App and Create an Account

Once you've determined your niche, the next step is to get started on Poshmark by downloading the app and setting up your account. Poshmark is primarily an app-based platform, so having the app on your smartphone will allow you to manage your listings and interact with buyers on the go.

Steps to Download the App and Set Up Your Account:

Download the App: Head to the App Store (iOS) or Google Play (Android) and search for "Poshmark." Download and install the app on your device.
Create an Account: Open the app and sign up by providing your email address, username, and password. You'll also be asked to fill out a short profile, where you can add a profile picture and a brief bio to introduce yourself to potential buyers.

💡Tip: Pick a username that stands out. Don’t use something like Yourname2005xo_. You want to brand yourself and for buyers to remember you!

Customize Your Settings: Take a moment to adjust your account settings, such as enabling notifications so you don’t miss any important updates or messages from buyers.

Setting up your Poshmark account is quick and easy. You can then start listing items and engaging with the Poshmark community right away.

3. Gather Your Items

Before starting selling, you'll need to gather the items you plan to list in your Poshmark closet. The quality and condition of your items play a significant role in how quickly they sell and how much profit you can make.

Steps for Gathering Items to Sell:

Assess Quality: Go through your wardrobe, accessories, and household items to identify products that are in good condition and have resale value. Items should be free of stains, tears, and excessive wear.

💡Tip: Don’t forget to ask your friends and family if there is anything they want to donate to your new business!

Prioritize High-Quality Brands: Items from well-known, high-quality brands tend to sell better on Poshmark. If possible, focus on listing items with a strong brand reputation and in demand.
Clean and Prepare: Make sure all items are clean, wrinkle-free, and presentable. Consider steaming or ironing clothing, and ensure that accessories and home goods are polished and ready for sale.

Gathering high-quality items and ensuring they are in the best possible condition will set the stage for a successful selling experience on Poshmark.

4. Take High-Quality Photos

Poshmark allows sellers to feature up to 16 photographs and a listing video!

Poshmark prefers stock images, modeled images, or well-lit photographs of your item on a clear hanger or dress form. Regardless of your photography method, the Poshmark algorithm prefers a plain white background for enhanced image searching on major search engines. This is why you see so many boring images of items on clear hangers on white walls- they perform very well on Poshmark.

Ensure your item is cleaned, wrinkle-free, and looking its best for picture day. Also, be sure to photograph everything; the front, back, brand and material tags, and any features or imperfections of your item.

Looks matter. There are awesome photo-editing programs that help you to enhance your photos. Vendoo has a background remover by PhotoRoom, so you can have perfect white backgrounds right in the sofware!

💡Tip: A good tip is to photograph your items as if you do not have a description, and describe your items as if you do not have photographs.

5. Create Detailed Listing Descriptions

Listing on Poshmark is straightforward. Poshmark provides a title field (80 characters), written description (1,500 characters), and boxes for category, quantity, size, brand, color, condition, style tags, retail price, and sale price. We recommend you execute all listing fields entirely to maximize searchability and exposure.

💡Tip: Not sure how to navigate style tags? We’ve got you covered in The Reseller’s Guide to Cores & Aesthetics Hashtags.

Do not underestimate the importance of your written descriptions on Poshmark. Poshmark offers incredible search engine optimization (SEO), with Posh listings being prominent upon search results in both Google and Bing. On Poshmark, every character in your listing is searchable.

Most purchases do not happen by chance or by frivolous news feed scrolling; many are a direct result of a buyer's search. The key is to maximize your descriptions to enhance your rankings and increase sales.

A Posh-perfect description includes:

What the item is
The style name or brand’s title of the item
Style Type and Features
Size and Size Type
Material Composition
Colors & Patterns
Relevant Measurements
Style Tags and Keywords

To learn more about listing descriptions, check out this complete guide: A Reseller’s Guide to Keywords and SEO

6. Set Your Pricing Strategy

Setting the right price for your items on Poshmark is crucial for attracting buyers and ensuring that your listings don’t sit unsold for long. Here’s how to approach pricing strategically to maximize your success on Poshmark.

Pricing is a science. You want to price low enough to yield interest but high enough to accommodate offers and yield a comfortable profit. Comparable prices, or “comps,” are a great tool for reference, although they can be deceptive.

💡Tip: Learn more about my sales strategy and how I price my items for sale in this article about creating a pricing strategy.

Depending on your goals, you can choose from several pricing strategies that align with your selling approach:

Competitive Pricing: This strategy involves pricing your items slightly lower than or equal to similar listings on Poshmark. Competitive pricing is effective if you want to move items quickly and appeal to bargain hunters. This strategy is particularly useful for popular or trending items with many similar options.
Premium Pricing: If you’re selling high-quality or rare items, you might consider pricing them higher than the market average. This strategy works well for items in excellent condition, from luxury brands, or with limited availability. Premium pricing can attract buyers looking for specific pieces and willing to pay more for quality or rarity.
Bundle Discounts: Offering discounts on bundles is a popular strategy on Poshmark. You can price individual items slightly higher while encouraging buyers to purchase multiple items at a discounted rate. This approach increases your average order value and helps clear out inventory more quickly.
Gradual Markdown: Some sellers start with a higher price and gradually reduce it if the item doesn’t sell within a certain timeframe. This strategy can create a sense of urgency as buyers watch the price drop, waiting for the right moment to purchase.

When setting your prices, remember to account for Poshmark’s selling fees. Poshmark charges a flat fee of $2.95 for sales under $15 and a 20% commission for sales of $15 or more. Ensure your pricing allows you to cover these fees (and send and accept offers) while making a profit. I generally price 30-50% higher than my bottom line.

By carefully considering these pricing strategies and conducting thorough research, you can set prices that attract buyers while ensuring you achieve your sales goals. Balancing competitiveness with profitability is key to success.

7. Share and Promote Your Listings

Poshmark sharing is crucial to making sales. You can manually share your items by opening each one, clicking the "share" icon, and then sharing to your followers (and/or a relevant Poshmark Party if one is happening).

Sharing can be time-consuming, so use automated sharing software such as PosherVA. Use bots and automation software conservatively and at your own risk.

💡Tip: Delist and relist a handful of listings daily with Vendoo. This is different (and better) than the Poshmark "Copy" feature. Vendoo's delist/relist feature provides brand-new listings that receive all the exposure of an item being listed for the first time!

Unlock Explosive Growth: Sign Up for Vendoo and Start Crosslisting Today!

8. Manage Sales and Shipping on Poshmark

When you make a sale, Poshmark emails you a pre-addressed and pre-paid shipping label. Package your item securely, affix the label, and drop it off at a USPS location. Generally, the buyer pays for shipping (current rate $7.97). You can offer free or reduced shipping, and you pay the difference.

Poshmark shipping deals are incredible. For only $7.67, you can send up to 5 lbs to any U.S. territory. That's a steal! However, charging (or paying yourself) that much for only a few ounces can be quite frustrating with smaller items. Similarly, if an order is over 5 lbs, you must pay to upgrade the Poshmark app's label, which can be pricey.

Note: There is no self-ship option on Poshmark; you must use their labels.

9. Handling Returns on Poshmark

Resellers love the Poshmark Return Policy.

Poshmark does not allow returns unless the item is not as described (wrong item sent, undisclosed damage, not authentic, etc.). To attempt a return, a buyer must open a Poshmark case and submit photographic evidence to support their claim.

While other platforms have a reputation for “always siding with the buyer,” Poshmark is known for being fair and favorable to resellers.

10. Getting Paid on Poshmark

Getting paid on Poshmark is one of the most rewarding parts of the selling process, and understanding how the payment system works will ensure a smooth transaction experience. Once you’ve successfully sold an item, Poshmark’s payment process is straightforward, but it’s crucial to set up your payment methods correctly to avoid delays or issues.

After you sell an item, here’s how the payment process works:

Shipping and Confirmation: After you ship an order and the buyer receives it, they have three days to confirm that the item is as described. If the buyer doesn’t confirm within those three days, Poshmark will automatically release the payment to you.
Funds Availability: Once the buyer has confirmed the item or after the three-day confirmation period, the funds from your sale will be available in your Poshmark account. You can view your available balance in the “My Balance” section of the app.
Withdrawal Options: You can withdraw your earnings via direct deposit to your bank account or request a check. Direct deposits are typically processed within 2-3 business days, while checks can take longer to arrive by mail. It’s important to ensure your bank details are entered correctly to avoid any delays in receiving your funds.

Setting up your payment methods correctly ensures you receive your funds without any issues. Double-check that your bank account information, including your account number and routing number, is accurate to avoid errors during the direct deposit process.

Tips to Become a Successful Poshmark Seller

Listing is not all it takes to be a successful seller. Poshmark requires some TLC. Here are some tips to make more sales on Poshmark:

List Consistently

One key to success on Poshmark is maintaining a consistent listing schedule. Adding new items to your closet keeps it fresh and increases your visibility on the platform. When you list consistently, you’re more likely to appear in search results and catch the attention of active buyers. Additionally, consistent activity signals to Poshmark’s algorithm that your closet is active, which can lead to more exposure through the app’s discovery features.

Maximize Descriptions for SEO

Again, your Poshmark descriptions are important because every character yields in the Poshmark search engine and Google. Including all the words maximizes your chances of ranking in search results, receiving more exposure, and making more sales.

Promote Your Closet on Social Media

Promoting your Poshmark closet on social media can significantly expand your reach and attract more potential buyers. Using Instagram, Pinterest, TikTok, and other social media to drive sales to your Poshmark Closet will increase your traffic. Promoting your closet externally helps you establish a personal brand, making your closet stand out and attract repeat buyers.

Engage with the Poshmark Community

Engaging with the Poshmark community is essential for building your reputation on the platform and increasing your sales. Poshmark is a social marketplace, meaning that interaction plays a significant role in how your closet is perceived and how successful you become.

You can stay involved in the community by sharing others’ listings, joining Posh Parties, attending live sales, and connecting on social media.

Offer Bundle Deals and Other Discounts

Offering bundle deals and other discounts is a proven strategy to entice buyers and increase your sales volume on Poshmark. Buyers love getting a good deal, and by providing discounts, you can encourage them to purchase more items from your closet.

When someone adds an item to a bundle, drop a comment or send them an offer!

Provide Excellent Customer Service

Providing excellent customer service is crucial for maintaining high customer satisfaction and ensuring repeat business on Poshmark. Positive interactions with buyers can lead to good reviews and “love notes,” which are vital for building your reputation on the platform.

Responding promptly, describing items adequately, pricing fairly, and shipping quickly are the best ways to facilitate positive customer interactions. By prioritizing excellent customer service, you can create a positive shopping experience for your buyers, leading to higher sales and a stronger reputation on Poshmark.

For more of my best Posh Pro tips and tricks, check out this article: A Reseller's Guide to Poshmark: Tips to Make More Sales

A Poshmark Dictionary: Common Poshmark Terms

If you are brand new to Poshmark, you might be confused by the many acronyms in your newsfeed. Here is a guide to navigating the Poshmark terms.

CCO: “Closet Clearout” These are frequent promotional days whereas Poshmark hosts a limited time offer; On CCO days, sellers can drop their prices by at least 10% and Poshmark will cover reduced shipping and notify likers of the deal.
MDD: “Make a Deal Days” are days whereas Poshmark encourages sellers to make offers to likers in exchange for a chance to win prizes.
OTL: “Offer to Likers.” You can make an offer to likers by reducing your price by at least 10%. This is the best way to effectuate sales.
PFF: “Posh Friend Forever” An adorably corny play on “BFF” (best friend forever) used to describe your Poshmark friends
Bundle: When a buyer creates a bundle, they can purchase more than one item at once to be shipped together. Most sellers offer greater discounts on bundle purchases.
Self-share: is a way to refresh your items in the newsfeed and search engine. For best results, this should be done at least once daily. See below for more information about Poshmark sharing requirements.
Community Share: Share other Poshmark sellers' listings with your followers. This is highly encouraged on the app but generally regarded as an unnecessary waste of time by experienced Poshmark sellers.

You might also check out the Poshmark Etiquette guidelines to familiarize yourself with the Poshmark community and culture.

Grow Your Reselling Online Business with Vendoo

Successfully selling on Poshmark involves several key steps, from selecting a niche to engaging with the Poshmark community. Each step is critical in building a sustainable and profitable reselling business. By consistently listing quality items, promoting your closet, offering competitive pricing, and providing excellent customer service, you can set yourself up for success on Poshmark.

However, managing all these aspects of your business can be time-consuming. That’s where Vendoo comes in. Vendoo offers powerful features like crosslisting, inventory management, and professional analytics that can take your reselling business to the next level.

Crosslisting with Vendoo allows you to reach buyers on multiple marketplaces, maximizing your sales potential. By leveraging Vendoo, you can streamline your reselling process, save time, and increase your profits. Ready to optimize your reselling business? Start for free today!

Check Out Our Pricing Plans!

Poshmark FAQs

How Much Does It Cost to Sell on Poshmark?

Poshmark charges a straightforward fee structure: for sales under $15, the platform takes a flat fee of $2.95. For sales of $15 or more, Poshmark takes a 20% commission.

Is It Worth It to Sell on Poshmark?

YES! Selling on Poshmark can be highly worthwhile, especially for those interested in fashion. The platform’s user-friendly interface, large and active community, and social features make it easy to list items and connect with buyers.Poshmark offers the tools and audience to help you succeed.

What Is the Downside to Poshmark?

While Poshmark is a popular platform for selling fashion items, there are a few downsides. The 20% commission fee on is steep compared to other platforms, which might eat into your profits, especially for high-value items. Additionally, the platform’s emphasis on social interaction—such as sharing listings and participating in Posh Parties—can be time-consuming. Some sellers also find that competition is fierce, particularly in popular categories. However, with the right approach and tools like Vendoo to streamline your process, many sellers find Poshmark’s benefits outweigh these challenges.

What Are Some Alternatives to Poshmark?

There are several alternatives to Poshmark for reselling fashion and other items. Depop is popular among younger users and focuses on vintage and trendy clothing. eBay offers a broader marketplace where you can sell almost anything, with more flexible pricing options. Mercari is another versatile platform that allows you to sell a wide range of products, including electronics and home goods.

Learn more about the top resale marketplaces in The Ultimate Guide to Marketplaces for Online Resellers.

Selling on Poshmark offers a unique and rewarding opportunity for anyone looking to turn their fashion items into cash, whether as a side hustle or a full-time business. By following the steps outlined in this guide, you can set yourself up for long-term success on the platform.

Do you sell on Poshmark? Drop your best Poshmark tip below! 👇🏼