Poshmark is one the best places to buy and sell fashion! Make more sales on Poshmark in 2023 with these Poshmark BOLO Brands and tips!
Poshmark is known for fashion and apparel, but they have broadened their categories: In addition to women’s, men’s, and children’s fashion, you can also sell decor, toys and games, health and beauty items, electronics, and select pet items! Poshmark is rapidly expanding selling categories to keep up with other marketplaces like eBay and Mercari.
Looking for a full guide to selling on Poshmark? Check out The Poshmark Bible: How to Get Started Selling on Poshmark.
Poshmark is a favorite among resellers, offering a user-friendly interface, a social community, and a simplified selling and shipping process!
You might also be interested in our Ultimate Marketplace Guide for Resellers!
Poshmark’s mission is to put people at the heart of commerce, empowering everyone to thrive. This marketplace promotes sustainability, inclusion, and empowerment - cultivating a progressive and supportive community of seller stylists.
Fun Fact: According to Poshmark, there is one sale every second in the United States on Poshmark! 🤩
Poshers are provided with so many tools, including sales reports, analytical insights, bulk offers, bulk bundle commenting, and tools for e-commerce success. Poshmark publishes periodic blogs and Trend Reports featuring fashion overviews, highlighting trend spotlights, offering Search Engine Optimization (SEO) tips and tricks, and releasing the top-selling brands and categories!
💡Tip: Browse recently sold items on the Poshmark App to stay informed as to what is selling and the range of sale prices.
Photo Source: Poshmark Trend Report December 2023
Trending brands on Poshmark in 2024 include Quince, Free People, Halara, Baggu, Hoka, Tuckernuck, Vuori, LoveShackFancy, Frank & Eileen, and Veja.
Trending categories in 2024 include jewelry, flare jeans, wide-leg jeans, straight-leg jeans, wallets, track pants, maxi dresses, shoulder bags, slippers, and the bath and body category.
Poshmark 2024 BOLO Brands for Resellers to Flip for Profit
Let’s explore some of the top-selling brands on Poshmark:
Quince is a newer brand popularized by TikTok and in high demand on Poshmark.
Quince is dedicated to providing high-quality, sustainable, and affordable essentials. Initially formed by professionals from the high-end fashion industry, Quince focuses on creating products that embody luxury without extravagant cost.
Quince has a unique direct-to-consumer model, cutting out middlemen in the supply chain. Quince strongly emphasizes sustainability, opting for organic materials and eco-friendly practices. They also prioritize transparency in their business operations, ensuring customers are well-informed about the products' materials, manufacturing processes, and pricing.
Quince is described as “silent luxury” or “slow fashion” with simple, plain, timeless pieces. Browsing their website, you’ll see a lot of beige, tan, black, white, and gray classic styles in high quality.
Top-selling quince styles include basics like sweaters and tops.
Quince doesn’t stand out on the thrift racks, but you’ll feel the quality of fabrics instantly.
Lululemon has been a top-selling brand for the past 5 years on Poshmark! Lululemon was founded in 1998 in Vancouver, Canada, and offers technical athletic apparel for yoga, running, training, and most other “sweaty pursuits”. They are a leading brand in athleisure and a top-selling brand across the world.
Lululemon’s vision is to create a “community hub where people should learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility”.
Lululemon is involved in global philanthropic efforts with the United Nations and many charitable organizations. Through an Impact Agenda, the company sponsors sustainability, a responsible supply chain, and ecological well-being. Lululemon’s core values are personal responsibility, entrepreneurship, honesty, courage, connection, fun, and inclusion, and their Global Well-Being Report promotes inclusion, diversity, and pay equity.
The most popular-selling styles include the Lululemon Align™ pant, a weightless buttery-soft yoga pant, the Scuba Hoodie, and Lululemon belt bags (fanny packs, but cuter) are a top seller this year, too!
Photo from Lululemon.com
Free People is known for stunning bohemian fashion incorporating both the latest trends and vintage vibes, inspired by creativity, art, music, and travel.
Free People originated in the 1970s as a storefront in Philadelphia, which rapidly grew into Urban Outfitters. The modern Free People is a private label wholesale line under Urban Outfitters. It is a contemporary collection designed to inspire the intelligence, creativity, individuality and self-expression of women while retaining quality and affordability. The line features imaginatively designed colors and patterns on sweaters, knits, skirts, and accessories.
Free People is sold at Urban Outfitters, Anthropologie, Nordstrom Rack, Revolve, Macy’s, Dillard’s, Bloomingdales, and Buckle- to name a few! Free People also offers wholesale.
Free People seeks to provide an enriched lifestyle, hosting community events, wellness classes, workshops, and group travel experiences aimed at inspiring connection among women. In partnership with many non-profit partners, Free People promotes female enrichment and empowerment.
💡 Tip: When selling Free People, be sure to research the piece. Some items can yield hundreds of dollars, whereas others are not worth much at all due to over-saturation. Always look at comps!
Here are some recent Free People Sales from my Poshmark Closet. Free People is what I call a “bread-and-butter” brand as it sells well and quickly for a moderate price.
Kate Spade is an amazing designer who produces luxury at an inclusive price point. Kate Spade was founded in 1993 when she started making handbags in her apartment in SoHo, NY.
Kate Spade handbags are distinctive for their sleek look, vibrant colors, and designer quality. Kate Spade stands for optimistic femininity. In addition to handbags, they design clothes, shoes, jewelry, home décor, tech accessories, and more! Kate Spade is the epitome of chic, with modern, sophisticated styles and colors.
Kate Brosnahan Spade tragically passed away in 2018. Since then, her early designs have increased in value by her beloved fans and collectors. While all Kate Spade has a decent resale value, the older styles are the most desirable.
💡 Tip: Kate Spade also sells wholesale, which presents a lucrative opportunity for wholesalers. If you do retail arbitrage, you might also find success in flipping this brand from outlet retailers.
This vintage Kate Spade bag is one of my favorite thrift finds of all times. I had it authenticated and sold it quickly on Poshmark!
Halara is a lifestyle and activewear brand focused on delivering comfort, style, and functionality in its products. Founded in 2020, Halara has gained extreme popularity from TikTok marketing.
Halara emphasizes inclusive sizing and affordable pricing, making fashion-forward and versatile activewear accessible to a wide audience.
Halara provides a more affordable alternative to activewear without compromising quality. The brand is committed to producing high-quality pieces that cater to various activities and daily wear, merging performance with fashion. Halara's approach to activewear reflects a blend of modern design elements and practical features, suitable for both athletic and casual use.
Halara best sellers include their honeycomb leggings, ruffle mini skirts, and basic tank tops.
Halara offers very competitive prices, so their resale value is not astronomical, but they are quick-flips for a decent ROI if sourced inexpensively. Note that Halara also offers wholesale.
Here are a few of my recent Halara sales: all made within a few days of listing.
Baggu is a design-driven brand known for its eco-friendly, reusable bags that combine style and functionality.
Established in 2007, Baggu started with a single product – the Standard Baggu – a stylish and durable reusable bag.
Their philosophy centers around reducing waste and promoting sustainability, using recycled materials to craft a wide range of colorful, versatile bags suitable for everyday use.
Photo from BAGGU
Baggu's products are designed to be practical, long-lasting, and minimize environmental impact, reflecting their commitment to responsible and conscious production practices.
Baggu bags generally sell from $25-$100 on Poshmark, with rare bags selling for even more!
Hoka is an athletic brand specializing in performance footwear.
Founded in 2009, Hoka emphasizes innovation in running shoes. Their signature feature is an oversized midsole, providing enhanced cushioning and stability.
The HOKA Bondi sneaker is amongst their top-selling shoes.
Hoka’s design philosophy has extended to a wide range of athletic and outdoor footwear, catering to diverse activities. Hoka emphasizes combining high-quality materials and engineering to deliver comfort and performance. Their products are popular among runners and athletes for their unique balance of cushioning and support.
HOKA has an excellent resale value, especially for limited edition and rare styles.
Tuckernuck is a trending women’s and home decor brand that sells everything from everyday fashion to activewear with a focus on style, comfort, and quality.
Founded in 2012 by family and friends, Tuckernuck is an online boutique known for its classic, modern lifestyle products. They design their own clothing and accessories line and curate items from various designers.
Inspired by their experiences in Nantucket and the neighboring island of Tuckernuck, they aim to evoke feelings of discovery, fun, and nostalgia.
If Banana Republic, Vineyard Vines, and Express had a baby… it would be Tuckernuck. They offer high-fashion styles with quality materials an preppy undertones- all at a premium price.
Buyers are always looking for a deal on Tuckernuck, and you can sell almost anything if the price is right.
Vuori is an activewear brand that is gaining massive popularity as athleisure continues to trend. Vuori is comparable to Lululemon, but you’ll see more casual (less athletic) everyday styles and neutral colors.
Vuori combines fitness, surfing, sport, art, and a strong community focus. Founded in Encinitas, California, Vuori draws inspiration from the active Coastal California lifestyle, emphasizing a blend of fitness and creativity. Their products, designed for both men and women, emphasize innovation, quality, and sustainability.
Vuori aims to create versatile, comfortable, and stylish clothing suitable for both athletic performance and everyday life. Their philosophy centers around a commitment to producing products responsibly and fostering a positive community impact.
Vuori best sellers include men’s and women’s joggers, hoodies, and lounge shorts.
Vuori represents quality, and the price range is comparable to Lululemon. The resale value is high for this brand as well.
LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, is a brand that embodies romantic, vintage-inspired fashion. It began with a beach-to-ballroom halter dress designed by Rebecca for her wedding and has since expanded into a full collection, including clothing, bedding, swimwear, and accessories.
The brand is known for its handcrafted details, whimsical fabrics, romantic florals, and intricate lace.
“Inspired by vintage finds, LSF is rich in detail, flattering silhouettes, soft hues, and intricate lace, with an emphasis on whimsical hand-dyed fabrics and enchanting vintage-inspired romantic floral prints. A newer brand launched in 2013, LoveShackFancy creates stunning, feminine, and sophisticated pieces with exceptional quality and exceptionally high prices."
On Poshmark, LSF pieces sell quickly, with the most popular sold trends being dresses, blouses, and sweaters.
💡 Tip: While LoveShackFancy collabs (such as the collection for Target) still yield a nice profit, they are not as desirable as the pieces from their main collection.
Note that we skipped the luxury designers on the list, because, obviously those sell well. Louis Vuitton, Chanel, Louboutin, Hermès, Dior, and GUCCI are all top sellers on Poshmark.
What to Sell on Poshmark in 2024
Vintage is also a top-selling brand on Poshmark (and all across reselling marketplaces). Generally, if a vintage item is a popular brand, sellers will use the actual brand. If the item isn’t a well-known or recognized brand, sellers use Vintage as the brand on Poshmark.
Other BOLO Brands on Poshmark include:
Frank & Eileen
American Eagle Outfitters
Abercrombie & Fitch
💡 Tip: When sourcing to sell on Poshmark, focus on “Party Brands”; those which are commonly featured in the daily Posh Parties. These are among the best items to sell for profit!
Brand is important, but so is style! Here are some of the top-trending styles on Poshmark in 2023:
1. Vintage Fashion
Anything Y2k and Vintage is trending, especially including jeans, decor, handbags, and band tees.
For more information about how to sell vintage, check out A Reseller’s Guide to Vintage Fashion.
2. Athleisure & Cozycore
Athleisure is a top-selling category on Poshmark and everywhere else, too! Athleisure (as opposed to sportswear) is athletic, casual wear. Think about items that can be work to workout, but also casual such as leggings, yoga pants, tights, sneakers, tanks, and more. Lululemon, of course, is known for athleisure.
Flared Jeans, Straight Leg Jeans, and Wide Leg Jeans are all trending searches on Poshmark right now! Even skinny jeans are still selling because some of us millennials won’t give them up! Denim is an excellent flip, as it’s easy to source, easy to research with the style number, and simple to photograph and measure!
5. Pant Suits
I love that pantsuits are in! Not just formal, business suits but two piece sets. Keep an eye out for blazer and trouser sets, especially in vibrant colors and fun patterns.
6. Belt Bags & Crossbody Bags
Belt bags (especially Lululemon) and crossbody bags are trending on Poshmark and all reselling marketplaces. Who would have thought that fanny packs would make a comeback, right? Keep your eyes out for these!
7. Crop Tops
Crop tops are still in, there’s like no such thing as a full-length top anymore. I assume they will be as long as high rise bottoms are.
💡 Tip: Sell accessories! Most accessories are one size fits most, so you broaden your buyer potential significantly when you sell items that will work for more people. Plus, everyone loves a good bag!
Here are some more Poshmark Top Search Trends from December 2023:
Photo Source: Poshmark Trend Report December 2023
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Men’s Fashion on Poshmark
Each year, Poshmark reports a substantial increase in the sale of men’s items and male users.
According to the Winter 2024 Trend Report, here are the top-selling Men’s fashion brands on Poshmark:
Fear of God
Other Poshmark BOLO Brands for Men: Nike, Adidas, The North Face, Banana Republic, Levi’s J.Crew, Brooks Brothers, Peter Millar, Lululemon Athletica, Patagonia, FILA, and L.L. Bean.
💡 Tip: Men’s items sell very well on Poshmark, as they are purchased both by men and by their respective partners!
You might also enjoy last year’s article about 2023 Top Selling Brands on Poshmark.
What are your best sellers on Poshmark? Leave a comment and tell us below!