--- title: "Barbiecore: The Fashion Trend & How to Sell It!" description: Explore the Barbiecore fashion trend, its cultural impact, and effective strategies for selling Barbie-inspired items on popular secondhand marketplaces. image: https://blog.vendoo.co/hubfs/Barbiecore--The-2023-Trend-That-is-Everywhere-%26-How-to-Sell-it_5_11zon.jpg --- [![Vendoo The Crosslisting App logo](https://blog.vendoo.co/hubfs/raw_assets/public/Vendoo_March2021/images/5f6d234c038cd059bdcfd890_Vendoo%20logo%20A%20Sellers%20Best%20Friend.svg "Vendoo The Crosslisting App logo")](https://www.vendoo.co/) [← See all Posts](https://blog.vendoo.co) # Barbiecore: The Fashion Trend & How to Sell It! Marketplace Strategies By Erynn Hamel / July 24, 2023 • Last updated: February 25, 2026 ![Barbiecore: The Fashion Trend & How to Sell It!](https://blog.vendoo.co/hs-fs/hubfs/Barbiecore--The-2023-Trend-That-is-Everywhere-%26-How-to-Sell-it_5_11zon.jpg?length=800&name=Barbiecore--The-2023-Trend-That-is-Everywhere-&-How-to-Sell-it_5_11zon.jpg) If you’ve been scrolling fashion feeds or browsing secondhand marketplaces lately, chances are you’ve seen the **barbiecore** trend everywhere. This bold, pink-infused aestheti--inspired by Barbie’s iconic style and supercharged by pop culture moments has become one of the most searched and talked-about fashion movements across platforms like Poshmark, Depop, eBay, Mercari, and WhatNot.   ![1 Selling the Barbiecore Aesthetic_1_11zon](https://blog.vendoo.co/hs-fs/hubfs/1%20Selling%20the%20Barbiecore%20Aesthetic_1_11zon.jpg?width=700&height=500&name=1%20Selling%20the%20Barbiecore%20Aesthetic_1_11zon.jpg)   Did you know that Barbie has been a global fashion icon throughout history?    ![2 Selling the Barbiecore Aesthetic_2_11zon](https://blog.vendoo.co/hs-fs/hubfs/2%20Selling%20the%20Barbiecore%20Aesthetic_2_11zon.jpg?width=700&height=386&name=2%20Selling%20the%20Barbiecore%20Aesthetic_2_11zon.jpg) Photo by [The Asian Age Magazine ](https://www.asianage.com/life/fashion/170519/celebrating-barbie-as-a-fashion-icon.html)   The Barbie doll is more than just a toy; she is a cultural icon and a nostalgic part of almost every little girl’s life. Barbie is a dreamer, an inspiration, and a role model. Over the years, Barbie has been everything from a scientist to a president, from a doctor to an athlete, from a student to a pop star. No matter what Barbie is doing, she’s doing it with **style**. 💗   Barbie dolls celebrate diversity, representing women of all races, ethnicities, abilities, and conditions. With dolls of every shape and size, Barbie shows that beauty and strength come in every form. ![3 Selling the Barbiecore Aesthetic_3_11zon](https://blog.vendoo.co/hs-fs/hubfs/3%20Selling%20the%20Barbiecore%20Aesthetic_3_11zon.jpg?width=603&height=397&name=3%20Selling%20the%20Barbiecore%20Aesthetic_3_11zon.jpg) Photo by [Smithsonian Magazine](https://www.smithsonianmag.com/smart-news/mattel-releases-another-wave-more-diverse-barbie-dolls-180974086/).    Barbie is *everyone, *and her iconic style has flourished throughout history.  Over the years, Barbie has collaborated with designers like Chanel, GUCCI, Louis Vuitton, and Kendra Scott. Since *The Barbie Movie,* Barbie has collaborated with *everyone, *including Rue21, GAP, PacSun, Primark, and Bloomingdale's.    “**Barbiecore,**” “**Barbie girl,**” and “**Barbie style**” are highly searched terms, including on secondhand marketplaces such as Poshmark, Depop, eBay, Mercari, and WhatNot.    ## Selling the Barbiecore Aesthetic    If a Barbie doll would wear it, it’s probably **Barbiecore.**   ![4 Selling the Barbiecore Aesthetic_4_11zon](https://blog.vendoo.co/hs-fs/hubfs/4%20Selling%20the%20Barbiecore%20Aesthetic_4_11zon.jpg?width=700&height=378&name=4%20Selling%20the%20Barbiecore%20Aesthetic_4_11zon.jpg) The Evolution of Barbie Fashion by [*The Week.*](https://theweek.com/captured/615763/evolution-barbie)* *   ### This aesthetic is always trending for months and has exploded since the premiere of *The Barbie Movie. *   Barbiecore is commonly used on anything that is hot pink and feminine, but it also includes bright colors, fun patterns, youthful pieces, and tween and teen styles. Barbiecore can really be *almost anything, *as Barbie has so many styles. Bright colors, accessories, and femininity are the undertones of Barbie’s wardrobe.    Barbiecore also includes Barbie’s iconic styles, like the **Malibu Barbie **swimsuit, the retro **Black-and-White Striped **Bikini, and the iconic **Pink Tweed Skirtsuit. **   Like all style “cores” and “aesthetics,” Barbie doesn’t have to wear something for it to be “Barbiecore.” Barbiecore is a vibe, inspo, style, or a mindset that can be applied to anything she *would *wear.   ![Banner-in-blog---without-btn](https://blog.vendoo.co/hs-fs/hubfs/Banner-in-blog---without-btn.png?width=2300&height=306&name=Banner-in-blog---without-btn.png) ## Tips for Selling Barbiecore and Barbie Fashion Online   Barbiecore is hot! She's a fashion icon. Here are a few tips to enhance your listings for searchability.    ### **Update your listings with Barbie keywords**   Be sure to **update your listings **with keywords in your titles, descriptions, and hashtags, as applicable!   ### You might use the keywords and hashtags:  ### Barbiecore, Barbiegirl, Barbiedoll, Barbiestyle, Doll, Dollcore   Don't forget about Elle Woods in *Legally Blonde. *Often, Barbiecore pieces work for those keywords, too! Vibrant Barbie fashion pieces also lend themselves to other **trending cores and aesthetics** such as “Y2k,” “twee,” and “soft girl.” So be sure to take a look at those while you’re in there, too!   ### 🎀** **Tip: Check out [*The Reseller’s Guide to Cores & Aesthetics*](https://blog.vendoo.co/discover-different-core-aesthetics-style-hashtags-balletcore-gorpcore-barbiecore-more)* *to learn about Barbiecore and so many more!** **   ### **Enhance your listings with a white background**   Remember that when you’re selling on Poshmark, eBay, Mercari, etc. that your goal isn’t *only *to attract buyers on *just the marketplace; *your listings are shared on major search engines. A **plain, white background** with your item **centered** (and no other items) is best for Google. These practices assist the AI in Google that “*searches” *your images and causes them to yield in relevant searches.   🎀** Tip**: Speaking of photographs, are you **naming **your photo files before uploading them? This is called “alt text,” and it enhances the searchability of your photos on major search engines. For example, you might name a photo something like: “*ASOS Hot Pink Sparkle Body Con Mini Dress Barbiecore*”    ### **Relist your Items** As you’re making these upgrades to your listings, **relist **them. You don’t want to simply improve the *old, stale *listing. Instead, you want a brand new one! Remember that **recency **is a primary consideration (after relevance) in search engines on most reselling marketplaces. Brand new listings attract so much more attention!    [![](https://no-cache.hubspot.com/cta/default/8731369/interactive-195472669762.png) ](https://blog.vendoo.co/hs/cta/wi/redirect?encryptedPayload=AVxigLJPOYDB2CBEGiSdsB%2BdAfGFahGHbeU0vXe7upXRsjA7N8AvnhtpXClfVlgB%2BiBWau%2FVt9AMWCb6VwU54i2R968o1XcSm4LZDtTSIqLJMlusInHeMDmiHm9Sp4x5kMfSUCV2GqARcNa%2BMbO7UEdGw1yTgFX31Oh4gpQ7XT%2Fq%2FU0by2aZfavbvzgehyDcPfhLb46w5QZy4DXUsZA2NwJ07MG9YR%2B9654QNvY8LLyc8gVoT%2Bf42hwMft9fzBrqbqufPxqTNlrxPwQS%2BJHRPkDyS9%2FSXq6cy1A%3D&webInteractiveContentId=195472669762&portalId=8731369)   ### **Promote Your Barbie Items **   When a trend is hot, people want it. You might consider **featuring your Barbie items together in your eBay store, Poshmark Closet, or Depop Shop**. Show off your Barbie style! ![5 Selling the Barbiecore Aesthetic_5_11zon](https://blog.vendoo.co/hs-fs/hubfs/5%20Selling%20the%20Barbiecore%20Aesthetic_5_11zon.jpg?width=700&height=362&name=5%20Selling%20the%20Barbiecore%20Aesthetic_5_11zon.jpg)   You might even spend a little extra ad budget to promote those items. ✨   You might also be interested in the article [8 Reseller Tips From an Expert to Succeed Selling Online](https://blog.vendoo.co/8-reseller-tips-from-an-expert-to-succeed-selling-online?__hstc=45788219.e77577c0debd3290dcd7edaf2b1a5c26.1755579844601.1755579844601.1755579844601.1&__hssc=45788219.1.1755579844601&__hsfp=2815531451)   ### **It’s not just about the clothes! **   Barbie Toys, Decor, Magazines; Literally Barbie *Anything *Sells Well!.   If you have Barbie *anything, *get that listed. Barbie collectors on eBay have been running up auctions for Vintage Barbie Dolls!   Check out these comps on eBay for current auctions 👀 ![6 Selling the Barbiecore Aesthetic_6_11zon](https://blog.vendoo.co/hs-fs/hubfs/6%20Selling%20the%20Barbiecore%20Aesthetic_6_11zon.jpg?width=625&height=550&name=6%20Selling%20the%20Barbiecore%20Aesthetic_6_11zon.jpg)   If you’re saving your childhood Barbie Dolls for your kids, maybe rethink it! They don’t necessarily *need *to play with dolls worth hundreds of dollars; Barbie is still producing new dolls every day!   The value of Barbie is at an all-time high, and it might be a great time to consider selling!    Are you loving Barbiecore? Share your best sales below! 👇🏽   [![](https://no-cache.hubspot.com/cta/default/8731369/interactive-195472669762.png) ](https://blog.vendoo.co/hs/cta/wi/redirect?encryptedPayload=AVxigLJPOYDB2CBEGiSdsB%2BdAfGFahGHbeU0vXe7upXRsjA7N8AvnhtpXClfVlgB%2BiBWau%2FVt9AMWCb6VwU54i2R968o1XcSm4LZDtTSIqLJMlusInHeMDmiHm9Sp4x5kMfSUCV2GqARcNa%2BMbO7UEdGw1yTgFX31Oh4gpQ7XT%2Fq%2FU0by2aZfavbvzgehyDcPfhLb46w5QZy4DXUsZA2NwJ07MG9YR%2B9654QNvY8LLyc8gVoT%2Bf42hwMft9fzBrqbqufPxqTNlrxPwQS%2BJHRPkDyS9%2FSXq6cy1A%3D&webInteractiveContentId=195472669762&portalId=8731369)   ### Categories - [Crosslist & Inventory (72)](https://blog.vendoo.co/tag/crosslist-inventory) - [Marketplace Strategies (167)](https://blog.vendoo.co/tag/marketplace-strategies) - [Reselling Tips (115)](https://blog.vendoo.co/tag/reselling-tips) - [Vendoo Updates (40)](https://blog.vendoo.co/tag/vendoo-updates) Share this article [![Vendoo Twitter](https://blog.vendoo.co/hubfs/raw_assets/public/Vendoo_March2021/images/twitter%20Ico.svg) ](https://twitter.com/intent/tweet?url=https://blog.vendoo.co/barbiecore-the-2023-trend-that-is-everywhere-how-to-sell-it&text=Barbiecore:%20The%20Fashion%20Trend%20&%20How%20to%20Sell%20It!) 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This application is not endorsed or certified by Grailed, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Erynn Hamel", "url" : "https://blog.vendoo.co/author/erynn-a-hamel" }, "dateModified" : "2026-02-25T17:46:22.265Z", "datePublished" : "2023-07-24T17:09:27.000Z", "headline" : "Barbiecore: The Fashion Trend & How to Sell It!", "image" : [ "https://blog.vendoo.co/hubfs/Barbiecore--The-2023-Trend-That-is-Everywhere-&-How-to-Sell-it_5_11zon.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.vendoo.co/barbiecore-the-2023-trend-that-is-everywhere-how-to-sell-it", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.vendoo.co/hubfs/61968c1b9af2692d08a916e2_Vendoo%20logo%20-%20For%20light%20BG-01.svg" }, "name" : "Vendoo Inc" } } ```