As resellers, we’re always looking for opportunities to increase our sales and expand our businesses, which is why crossposting has become an important part of the reselling process.
Crossposting manually can be very repetitive and time consuming, so without a helpful tool to simplify the process, some resellers can be intimidated by the workload.
Even though it takes time it can add a lot of value to your business!
So, what exactly is crossposting?
For resellers, crossposting is the concept of posting an item on multiple marketplaces; by marketplaces I mean, places where buyers and sellers meet to exchange goods. There are plenty of marketplaces out there like Ebay, Poshmark, Mercari, Etsy, Grailed, Depop, Tradesy, Kidizen and many others.
What are the benefits of crossposting?
There are many benefits to crossposting, some of which include increasing your sales by giving your products more visibility across different types of audiences. Having your item listed for sale in numerous places gives each item more potential customers and the ability to sell faster. It’s also good to diversify your audience because each marketplace has its own user base and “niche”.
What is the downside of crossposting?
The downside of crossposting is that it takes up a lot of time, because instead of having to create one listing in one marketplace, you would need to enter the same photos and item information on multiple platforms. But you shouldn’t let this bring you down, because crossposting really does work! You can still take advantage of the benefits of crossposting by finding a software or tool to help you.
How can I start crossposting?
Before you start crossposting, there are a few important things to take into account which I have listed below.
Know your demographics:
All the marketplaces out there have different audiences and are well known for the products you can find on them. For example, Etsy focuses on handmade or vintage items and craft supplies, whereas Grailed is the one-stop destination for buying, selling and exploring menswear.
With this being said, it is important that you understand where your buyers are more likely to be!
Find out marketplaces fees and shipping costs:
This is always important to keep in mind as all marketplaces have different fees and shipping policies. For example for Poshmark for all sales under $15, Poshmark takes a flat commission of $2.95. You keep the rest. For sales of $15 or more, you keep 80% of your sale and Poshmark's commission is 20%.
Identify tools to help you optimize the crossposting process:
Yes! There are tools out there that can help you to easily crosspost on different marketplaces.
Tools like Vendoo were created with the intent to make a seller’s life easier by saving time and allowing you to crosspost items to multiple marketplaces in a matter of minutes. With Vendoo you can also manage inventory, as well as delist and relist items with a few clicks. So depending on your budget and needs you might want to consider trying out a crossposting software! Or you can always work with a virtual assistant who can help you crosspost your inventory.
Make sure to track your inventory in a spreadsheet or even a notebook if you don’t have a software that allows you to do this. This is VERY important because it will help you keep track of what sold, on which marketplaces the item was listed on, how much it sold for, how much money you made from selling a specific product and much more!
Crossposting might not sound like an ideal task for someone looking to expand as it takes up some time, but I guarantee you that it is! If your business objective is to grow, there’s no better way to achieve this than by crossposting all your inventory. And the best part is that you could start crossposting today if you wanted to, so I encourage you to get started and let me know how this process is going in the comments below.