Hey there, fellow resellers! It's your insider friend here. Over the past few months, I've been lurking around the Whatnot app, diving deep into the world of live shows to figure out which ones really pull in the crowds and get the most saves.
And guess what? I've struck gold! I'm thrilled to share my discoveries with you, revealing the top-selling items that are capturing the audience's attention in 2025.
Whether you're just starting out or you're looking to refine your selling strategy, this blog is your front-row ticket to understanding the Whatnot marketplace's current hits.
Ready to get the inside scoop and boost your reselling game on Whatnot?
Table of Contents
- Women’s Fashion
- Trading Card Games
- Sports Cards
- Toys & Hobbies
Women’s Fashion
Women's Fashion stands out as one of the largest categories on Whatnot, boasting an impressive average of 13,000 live streams at any given moment, either currently live or scheduled. Women's fashion is a hit on Whatnot, making it a great starting point if you're new to reselling on the app. It's a popular category that can help beginners get noticed and succeed.
In the first half of 2025 we are seeing more “pallet flippers” than ever with loads of NWT (new with tags) inventory from top selling brands who are kicking off shoes with desirable items at low starting bids.
(Image source: whatnot App)
Women’s Vintage Clothing
Women's Vintage Clothing is a standout section across various reselling platforms, not just for its unique finds but for the nostalgia it evokes.
Personally, I believe we're drawn to vintage styles—from the 80s, 90s, or Y2K—because they remind us of different, often happier times.
These eras bring back memories of fashion trends that were bold, fun, and expressive in ways that contemporary styles can sometimes miss.
Whether it's the vibrant colors of the 80s, the grunge and minimalism of the 90s, or the playful and tech-inspired Y2K fashions, vintage clothing offers a tangible connection to the past that many of us find irresistible and comforting.
In 2025 we are seeing a lot of Y2K focused shows including Y2K band tees, baby tees, Y2K dresses, and handbags. We are also seeing an uptick in “true vintage” with items from the 70s, 60s, 50s, and even earlier. These items often have higher starting prices but still sell at an impressive rate, even with flaws!
Popular Brands
- Von Dutch
- Juicy Couture
- Baby Phat
- Ed Hardy
Women’s Contemporary
I'm seeing the Women's Contemporary category really take off in Women's Fashion on Whatnot. It's clear why: there's something irresistibly laid-back yet stylish about boho chic that people, including myself, just love.
Also, snagging brand-name items through pallet pulls from top department stores is a total win for those of us looking for deals. Don’t forget, these pallet pulls are either New With Tags or New Without Tags!
And let's not forget the rise of comfy loungewear – it's been a game-changer for my Work From Home wardrobe, combining comfort with that I’m-ready-for-a-Zoom-call look.
Popular Brands
- POL
- LoveShack Fancy
- Rebecca Minkoff
- Free People
- Reformation
Women’s Activewear
Before 2020, we mainly wore activewear like leggings, shorts, and sports bras for gym sessions or outdoor activities.
But things have changed significantly since then.
Activewear has become a staple in our everyday wardrobe, particularly for women who work from home. It offers the flexibility to transition seamlessly from a workout to a work call, blending comfort with efficiency.
This shift reflects a broader change in how we view and use activewear, emphasizing its role in our increasingly versatile and active lifestyles.
Popular Brands
- Aerie
- Lululemon
- Gymshark
- Alo Yoga
- Halara
Trading Card Games
Trading Card Games are a cornerstone of Whatnot, with a massive 15,000 live shows on the roster. This category is not just popular—it’s foundational as one of the original categories that launched the app. It’s a vibrant marketplace where collectors and enthusiasts come together to share their passion for TCGs.
There are plenty of categories under TCG, but the most popular one is…
Pokemon Cards
(Image source: whatnot App)
Pokémon cards are a hot commodity on the Whatnot app for several reasons:
- Nostalgia: Many users have a deep connection to Pokémon from their childhood, which drives demand for these cards.
- Community: The app has fostered a strong community of collectors and enthusiasts who actively engage in buying, selling, and trading.
- Live Shows: Whatnot’s live show feature creates an exciting, real-time experience for buyers and sellers, making the trading process more engaging.
- Authenticity Guarantee: Whatnot’s vetting process for sellers ensures that buyers can trust the authenticity of the cards they purchase.
- Variety: With a wide range of cards from different sets and eras, there’s always something new and interesting to discover.
These factors combine to make Pokémon cards one of the most popular items to sell on Whatnot.
Other Popular Trading Card Games
- Magic: The Gathering
- Yu-Gi-Oh!
- One Piece
- Disney
- Women’s League cards are becoming more popular in 2025
You might also like: How to sell Pokémon Cards, Pokémon Card Rarity, Rating, & Where to Sell Online
Sports Cards
Sports Cards are a home run on Whatnot, paralleling the Trading Card Games category with an impressive 13,500 live streams currently on or scheduled. This category captures the spirit of competition and the legacy of sports heroes, from vintage baseball cards to modern basketball autographs. It’s a vibrant arena where fans and collectors score big, trading and celebrating the cards of their favorite athletes.
Just like in the Trading Card Games category, where Pokémon cards are the hot ticket, in the Sports Cards arena, it’s all about…
Football Cards
(Image source: whatnot App)
Football cards are a touchdown on Whatnot for several compelling reasons:
- Nostalgia & Passion: Just like Pokémon cards, football cards tap into the nostalgia of fans who have followed the sport for years. They evoke memories of favorite teams, games, and players.
- Community Engagement: The Whatnot app has cultivated a strong community of sports enthusiasts who actively participate in live shows, making the buying and selling experience interactive and dynamic.
- Live Auction Excitement: The thrill of live auctions for football cards adds an element of excitement and immediacy to the collecting experience.
- Ease of Authentication: Partnerships with grading services like PSA make it easier for collectors to authenticate their purchases, adding a layer of trust and value to the transactions.
Ready to start crosslisting to Whatnot? Sign Up for Vendoo and Start Crosslisting Today!
However, here are the other popular sports card types:
Other Popular Sports Card
- Basketball
- Baseball
- Soccer
- UFC
You might also like: Trading Card Guide: How and Where to Sell Sports Cards
Toys & Plush
On Whatnot, the toys category is where it’s at, with 8,700 live streams going on or coming up. It’s the go-to place for anyone into collecting cool stuff, from old-school toys to the latest hobby must-haves.
This spot is all about the fun of finding that special item and the awesome people you meet along the way.
(Image source: whatnot App)
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Funko Pops
I’ve got to say, Funko Pops are a big deal on Whatnot. It’s like every pop culture icon you can think of has a Funko version, and we all just can’t get enough of them.
I actually bought my Jollibee Funko Pop on Whatnot. IYKYK.
Selling them at live auctions is super fun and interactive, and there’s an awesome sense of community among collectors.
Popular Types of Funko Pop
- Anime
- Wrestling
- Star Wars
- Exclusive Store Partnerships and Convention Pieces
You might also like Tips From an Expert to Reselling Online
Lego
I've noticed that Lego is incredibly popular in the Toys and Hobbies category on Whatnot, and it's easy to see why. From my perspective, Lego isn't just a toy; it's a gateway to creativity, imagination, and even a sense of community.
The appeal crosses generations, making it a favorite for both nostalgic adults and imaginative kids. Moreover, the collector's market for rare and discontinued sets adds an exciting treasure hunt aspect to the Lego experience.
Popular Types of Lego
- Star Wars
- Harry Potter
- Marvel
Plush Toys
Plush toys are very popular on Whatnot and can draw a large crowd to your shows. Today, even adults love to spend money on a cuddly plush friend to make life seem a little less stressful.
Some of the most popular plush selling on Whatnot in 2025:
- Squishmallows
- Sanrio
- Labubu
- Jellycat
- Gund / Any Vintage
- Disney
Garage Sale / Estate Sale Shows
If you haven’t been on Whatnot in a while then you’ll be surprised to see how much the Garage Sale, Estate Sales, and even Storage Unit sales have grown.
Just as it sounds, these shows are jam-packed with a little bit of everything from people that source from garage sales, estate sales, and who buy auctioned storage units. You’ll see a lot of vintage at these shows but there are modern items as well. The fun part is, you just never know what’s going to pop up for sale. Some of the most exciting shows take place at the storage locker units and are done as mystery pulls which brings up the excitement level.
I've just wrapped up checking out the hottest items on Whatnot for 2025, and it's been quite the ride! From the latest in women's fashion to the buzz around trading card games, sports cards, and cool toys and hobbies like Funko Pop and Lego, Whatnot's got it all.
It's the go-to spot for anyone who's into buying and selling cool stuff.
Why don't you jump in on the fun? Share your top-selling item on Whatnot, and let's see what's catching everyone's eye!
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