When reselling online, one thing you learn quickly is that knowing what sells well is the number one key to making money. Even the best listing won’t sell if no one is searching for that item. However, finding out what’s in demand takes a little extra effort.
So as a Mercari seller, it’s your job to find out what sells best on Mercari in 2025 if you want to move your inventory and maximize profits. The good news is you don’t have to guess. Mercari loves to give us clues if you pay attention to what they’re promoting and what’s actually selling. This guide will help you navigate which items you should sell on Mercari.
Top Selling Items by Category
One of the best things about Mercari is that it attracts a wide range of buyers looking for everything from the latest tech to clothing to collectibles. While Mercari thrives on variety, certain categories consistently attract more buyers. Here are Mercari’s top categories:
1. Gaming
Popular Items: Gaming consoles (PS5, Xbox Series X, Nintendo Switch), controllers, headsets, and accessories.
Why It Sells: Gaming is a huge industry, and gamers are always upgrading, making gaming gear a strong seller. Whether it’s people upgrading to the newest system, collectors looking for retro gaming gear, or casual gamers looking for a discount on older models, there is always demand for nearly everything in this category.
2. Figurines & Collectibles
Popular Items: Action figures (anime, superheroes, vintage toys), Funko Pop! collectibles, and model kits.
Why It Sells: Collectibles retain value and sometimes appreciate over time. This is especially true for limited edition and discontinued items. Fans and collectors are always looking for rare figures to complete collections and, of course, nostalgia plays a huge role in demand. Popular franchises and remakes of old movies or TV shows often spark renewed interest in popular characters, which can drive up prices too.
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3. Trading Cards
Popular Items: Pokémon, Yu-Gi-Oh!, Magic: The Gathering, and sports trading cards.
Why It Sells: Even though the trading card market has always been around, it seems to have exploded in recent years. Rare and graded cards sell for hundreds, and sometimes even thousands, of dollars. But there are plenty of buyers in the lower price ranges as well, from casual collectors to kids just getting into trading cards who need to start their own collections.
4. Electronics
Popular Items: Smartphones (Apple, Samsung), laptops, tablets, and headphones (Sony, Bose).
Why It Sells: Electronics are always in demand because people are constantly upgrading their devices. While some people jump into the latest technology, others are waiting for previous models to be available at a discount. The market for things like cell phones, laptops, tablets, and headphones tends to stay pretty steady throughout the year.
5. Beauty & Fragrances
Popular Items: High-end makeup (NARS, MAC), perfumes (like Versace Bright Crystal), and skincare sets.
Why It Sells: Luxury beauty products are expensive at retail and are consumable so the costs can add up over time. That’s why lots of buyers turn to Mercari for discounted or gently used items. Things like fragrances are popular to buy used because people can try out high-end perfumes without committing to a full price bottle.
6. Handbags
Popular Items: Designer bags (Prada, YSL, Coach, Michael Kors).
Why It Sells: For many, designer handbags can be a status symbol and a long term investment. That’s why there’s always a strong resale market for high end designer bags on pretty much any resale marketplace, including Mercari. Mid-tier brands like Coach and Michael Kors sell well due to their affordability, while luxury brands like Prada and Louis Vuitton attract high-end buyers. Condition, style, and authenticity play a big role in resale value.
7. Toys
Popular Items: LEGO, Barbie dolls, plushies, and building blocks.
Why It Sells: The great thing about selling toys is that you’re marketing to two types of buyers: parents and collectors. Parents shop for affordable or specialty toys for their kids, while collectors hunt for limited-edition or vintage pieces to add to their collections.
8. Athletic Apparel
Popular Brands: Lululemon, Alo Yoga, Vuori.
Why It Sells: Athleisure remains a strong trend, even years after becoming popular. Higher-quality brands like Lululemon, Vuori, and Also hold their value well and can be relatively easy for resellers to source.
9. Sneakers
Popular Brands: Nike, Jordan, Adidas
Why It Sells: Sneakers is one of the strongest resale categories, especially in the Fashion category. From those who buy based on comfort to those who want to buy limited edition drops, there’s always demand for everyday styles and collectors pairs.
Best-Selling Brands on Mercari in 2025
When considering top sellers, it’s helpful to know what brands to look out for. These brands consistently appear on Mercari's homepage as high-demand brands across multiple categories:
Technology & Gaming:
Apple: iPhones, iPads, MacBooks, and AirPods.
Sony: PlayStation consoles, gaming headsets, and premium headphones.
Nintendo: Switch consoles, controllers, and games.
Samsung: Galaxy phones, tablets, and earbuds.
Bose & Beats by Dre: Wireless headphones and speakers.
Collectibles & Trading Cards:
Funko: Pop! figures and collectibles.
Pokémon: Trading cards, plushies, and video games.
Bandai: Anime collectibles like Dragon Ball Z and Gundam figures.
Topps & Panini: Baseball, NBA, and NFL trading cards.
McFarlane Toys & Hasbro: Action figures (Star Wars, Marvel, DC).
Fashion & Accessories:
Nike: Sneakers, athletic wear, and streetwear.
Adidas & Jordan: Basketball and lifestyle sneakers.
Lululemon & Alo Yoga: High-end athleisure clothing.
Prada, YSL, Coach, Michael Kors: Designer handbags and wallets.
Loungefly: Limited-edition backpacks and Disney collaborations.
Toys & Entertainment:
LEGO: New and used sets for collectors and kids.
Barbie & American Girl: Dolls and accessories.
Squishmallows: Highly collectible plush toys.
Hasbro & Mattel: Action figures, board games, and playsets.
Beauty & Self-Care:
Versace, Chanel, Dior: Luxury fragrances and beauty products.
MAC, NARS, Fenty Beauty: Top selling makeup brands.
Dyson & Revlon: Hair styling tools (Airwrap, Supersonic, One-Step Dryer).
Mercari is thriving in 2025 and your sales can be too! Paying attention to what Mercari is featuring, along with doing your own research to see trends in what’s selling will help you determine the best items to pick up for your reselling business.
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