Etsy is a unique e-commerce marketplace with a curated collection of handmade, vintage, and artisanal goods. Unlike traditional online marketplaces where mass-produced items dominate, Etsy fosters a community of creative sellers who specialize in crafting unique, personalized, and often one-of-a-kind products.
Etsy epitomizes the sentiment of “shop small”, and buyers around the world are proud to support sustainable small businesses. In this guide, we’ll explore the best items to sell on Etsy in 2025, break downtrending categories, and highlight some top-selling items and categories on Etsy.
The top-selling items on Etsy often differ significantly from those found on other e-commerce platforms due to the distinct focus and community ethos of the Etsy marketplace. While platforms like eBay, Poshmark, and Mercari may prioritize brand-name goods, electronics, and fashion trends, Etsy's marketplace thrives on individuality, craftsmanship, and the celebration of artistic expression.
To learn about Etsy terms and conditions, seller fees, shipping policies, and how to create an account, check out the article: A Reseller’s Guide to Etsy: How to Start Selling on Etsy.
The e-commerce landscape is always evolving, but Etsy shoppers continue to seek unique, personalized, high-quality handmade or vintage pieces. Based on current trends, here are the hottest categories on Etsy this year:
Personalization remains a top driver of sales on Etsy. Buyers love shopping for personalized gifts, party favors, and accessories, and decor. The demand for custom products is booming across multiple niches:
💡Tip: For customizable items, gold cursive vinyl or embroidery is hot right now 🔥
As Etsy embraces the digital age, AI-generated and digital products have surged in popularity. This category is perfect for passive income since sellers don’t have to manage inventory. If you can create digital products once, you can sell them forever.
Top-selling digital downloads include printable wall art, printable invitations, planners and templates, and e-books.
✨Looking for Inspo? Check out TheDigitalDownloadShop on Etsy.
Photo source: Society 19
Jewelry has always been a staple on Etsy, but in 2025, there’s a growing shift toward sustainable and ethically sourced materials.
Dainty, gold, minimalist styles remain trending, but loud, funky, bold, chunky pieces with colorful stones are popular now, too. Vintage jewelry is also a top-selling category.
Home decor has always been a top-selling category on Etsy, including both handmade and vintage pieces. Shoppers love to curate aesthetic spaces, and in 2025, sustainable home goods are leading the way.
What is awesome about selling decor is that even if the style isn’t “in” or trending, there are always people looking for specific styles to curate their aesthetic.
Of course, selling trendy styles certainly helps with boosting sales. Here are some trending fashion styles for home decor:
💡Tip: Do not describe textures as “crocodile.” Crocodiles are an endangered species, and references to them often cause your listings to be flagged and removed on Etsy. Describe such prints as “croc-like.”
Photo Source: Etsy
Etsy’s 2025 color of the year is Lime Cream. It is not a classic, neon lime, but a more muted, neutral green.
Most forget the third selling category on Etsy…. Craft supplies. Craft supplies and kits are top-sellers on Etsy for all ages and skill levels. Upon browsing the feed, clay is particularly trendy right now.
Photo Source: WeddingbyEli on Etsy
The wedding industry continues to drive sales on Etsy, with a strong focus on personalization and unique themes.
But, think beyond weddings: all holidays and celebrations are celebrated with custom gifts, invitations, party favors, and decor on Etsy.
Want to make more sales on Etsy? Crosslist to Etsy in seconds with Vendoo!
Photo Source: Vendoo
This photo shows the trending coquette aesthetic characterized by a victorian emphasis on youth, femininity, and delicate dollcore.
Etsy shoppers love unique, small-batch fashion that stands out from mass-produced alternatives. In the “fast fashion” era, shoppers are seeking sustainability and quality.
Vintage clothing, fashion, and decor are top sellers, and knowing the style and using trending hashtags is crucial on Etsy.
Styles like boho, minimalist, heritage, cottagecore, balletcore, and streetwear are popular. Knowing these terms and what to look for will help your items to sell.
For a glossary of trending “cores” and style aesthetics with examples and hashtag suggestions, check out A Reseller’s Guide to Cores & Aesthetics.
One thing about people is that they love their pets! Animal lovers are always looking for custom, cute, and practical items for their fur babies.
Personalized and handmade collars, tags, bedding, clothing, and even portraits are top sellers on Etsy 🐾
✨Looking for Inspo? Search “furry friends” on Etsy!
Etsy is thriving, and 2025 is proving to be a year full of exciting trends and opportunities for artisans and sellers. The best-selling items on Etsy revolve around personalization, sustainability, and digital convenience. Whether you’re an artist, you handmake products, you enjoy personalization, or you love to sell vintage, Etsy is the perfect marketplace for you.
If you’re ready to start selling or want to optimize your existing shop, take advantage of these trends and align your product offerings with trending items in demand.
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With Vendoo, you can crosslist to Etsy in seconds! Quickly create and manage listings, bulk delist and relist to boost visibility, and track your sales data to scale your business.
Vendoo’s powerful tools help you sell more, save time, and stay on top of your business. Try Vendoo today and watch your Etsy shop thrive!
What are your top sellers on Etsy? Share in the comments! 👇🏽