Grailed is the one-stop destination for buying, selling, and exploring fashion.
Grailed was formerly a marketplace exclusively for men’s fashion but recently expanded to include women’s clothing and accessories as well.
Grailed is an evolving marketplace with a global audience of over 10 million users and a rapidly increasing audience over the past couple of years.
Grailed is a place for men’s and women’s style, with best sellers being designer, sneakers, streetwear, and vintage.
Here is the Holy Grailed (see what I did there) with everything that you need to know to get started and make sales on Grailed.
How to Create a Grailed Account
You can create a Grailed account in just seconds from the Grailed website or mobile app. You’ll also want to create a Paypal account if you don’t have one already.
Did you know that you can crosslist your items to Grailed in just seconds with Vendoo?
To learn more about how to sell on Grailed with Vendoo, check out this article: Is Grailed Legit? Crosslisting to Grailed with Vendoo and More!
What Can You Sell on Grailed?
Grailed is a place for men's and women’s fashion and you can sell anything in the clothing and accessories categories:
Note that nothing but fashion is allowed on Grailed.
Grailed is woke and we love it. Grailed keeps the community safe and inclusive by prohibiting obscenely offensive items. 💯
Grailed’s hateful item policy prohibits the sale of any content that promotes or glorifies hatred, violence, racism, or discrimination towards people based on race, ethnicity, national origin, religion, gender, gender identity, disability, or sexual orientation.
Which Brands Can I Sell on Grailed?
You can sell any fashion brand on Grailed. They do not have an exclusive designer list.
You might notice that in the women’s categories, the brand list is a bit lacking. This is because women’ is new to Grailed. We explicitly asked the Grailed team in our Grailed Webinar if it is okay to list items if the brand isn’t on their list: they said yes!
If you are listing an item and the brand is not recognized, you can select “Other” as the brand (or “Vintage” if it is at least 20 years old). You can also formally request a brand to be added here.
How to List on Grailed
Selling an item on Grailed is simple, it is just like selling everywhere else. Follow these steps to make more sales on Grailed:
1. Upload at Least 3 Photos
Grailed allows 25 photos! Looks matter- be sure that your photos are well-lit, and clear, and make your item look their best. 🔥 Be sure to show the front, back, labels, and all angles, details, and accessories!
2. Provide as Much Information as You Can
Grailed will prompt you to select the condition, size, brand/designer, model or style, etc. Do a bit of research and see what else you can learn about your item like it’s title and release date, too!
Pro Tip: Josh @GetDizzyStore recommends selecting multiple brands when the item is a collaboration. This is also helpful for adding “vintage” as a brand along with the actual brand of the item.
3. Write a Description
Your description should include details such as the item, title, size, condition, collection, retail price, and more. Generally, the more details the better to provide the best buyer experience and the most exposure for your listings.
4. Add Tags
Tags help your item to sell. You can select up to ten hashtags. Be sure to choose trendy, relevant tags based on brand and style.
Have you checked out A Reseller’s Guide to Cores & Aesthetics? We update this list regularly with trending hashtags, BOLO Brands, and keywords for Grailed.
5. Enter the Measurements
Your item is 40% more likely to sell if you include the measurements. Unlike the other reselling apps, Grailed has a special field prompting you to include the measurements based on your item. This helps buyers to find your items when they search based on fit.
In your Grailed listings, include all of the suggested measurements. For example, for a pair of jeans, include the waist, inseam, leg opening, front rise, thigh, and knee measurements. Of course, measurements vary depending on the type of item.
Did you know that Grailed digitally authenticates qualifying items before they hit the feed? Grailed takes authenticity very seriously, learn more here.
6. Price Your Item
Pricing is a science, as you want to price low enough to be enticing but high enough to have room for offers and yield a good profit. Don’t be afraid to price high on Grailed!
Generally, if you compare comps between Grailed and other platforms, items sell for a lot more on Grailed. 💰
When listing, Grailed provides a price range tool to provide you with comparable pricing (“comps”). You can also search comps on Grailed by searching for a comparable item, and selecting “Show Only” and “Sold”
Grailed also offers smart pricing, whereas your price is automatically dropped weekly until it reaches a floor price (that you select as a baseline).
Then, you enter your shipping information and list your item.
For the fastest listing on Grailed, connect to your Vendoo account where you can list and crosslist in seconds!
To learn more expert tips and tricks, check out this article.
Shipping on Grailed
Shipping on Grailed is super simple. You don’t need to worry about weight and measurements, and (almost) everything ships with a prepaid Grailed label.
For sales within the U.S. and territories:
When listing, the only decision is whether you would like to charge shipping or offer free shipping:
Note that if you opt to pay for shipping, the cost varies. As you can see above, the shipping cost is based on the item and the buyer’s location.
For reference, I toggled free shipping on a t-shirt and the price displayed was $7. For a sweatshirt, it was $15. Prices vary by location and weight. Refer to your listings for your rates.
For international shipping:
I highly encourage you to opt into international shipping. Grailed is a global marketplace with buyers around the world!
You can opt into Global shipping in each listing, and provide a shipping rate for each country or continent:
Remember that if you offer international shipping, you have to pay shipping yourself and you have to ship on your own. Be sure to account for this in the price.
When you make a sale, you can download the label from Grailed
You’ll receive a sales notification where you can easily print your label, affix it to your package, and ship:
Note that Grailed labels are either USPS or UPS.
You can learn more about Grailed shipping policies in the Grailed Help Center.
Grailed Fees - How much does Grailed take?
Grailed fees are straightforward: there are no subscription or account fees and no listing fees.
Grailed fees are roughly 15% for a quick and conservative estimate.
Grailed charges a 9% commission on the sale price plus the applicable payment processing fee.
Here is a breakdown of Grailed fees:
Grailed fees are a standard 9% fee on the sale price of your item, and the applicable processing fees depend on how the buyer pays.
For Grailed payments, the processing fee is 3.49% + $0.49 (for national orders in the U.S.) and 4.99% plus $0.49 for global orders.
For orders paid through Paypal, the applicable Paypal processing fee applies. Paypal fees are currently 3.49% plus $0.49 for payments within the U.S., but they are ever-changing and vary by location. Learn more here.
All sales are final on Grailed.
Refunds may be issued only when the order is not received, the item is not authentic, or the item is not as described in the listing (such as undisclosed damage).
That said, transactions processed through Paypal provide extended protection to buyers and sellers under the standard Paypal terms and conditions.
These protections extend to Grailed sellers, too, who are protected in the event of a fraudulent claim or wrongful chargeback.
Top-Selling Brands on Grailed
What are the best things to sell on Grailed? Keep an eye out for these Grailed Bolos!
Check out the Grailed Markets to see how Grailed categorizes and prioritizes best sellers by quality and desirability. Buyers can search by markets.
Image from GetDizzyStore on Grailed
Grails refers to high-end luxury and quality coveted designers.
Rick Owens, Saint Laurent, Raf Simons, A.P.C., Maison Margiela, Acne, Comme des Garcons, Balmain, Undercover, Gucci, and more!
Hype includes highly anticipated new releases like Supreme, Jordan, Yeezy, Palace, Bape, BBC, F.O.G., Artist Merch, New Collaborations, New Drops/Releases, and more!
Sartorial is the market for high-end classics such as Brunello Cucinelli, Loro Piana, Tom Ford, Kiton, Boglioli, Alden, Crocket & Jones, Incotex, Isaia, Drakes, and more!
Core market includes the “bread-and-butter” mainstream brands like J.Crew, Uniqlo, Levi's, Polo, Ralph Lauren, Gap, Tommy Hilfiger, H&M, Zara, Vintage, Custom Pieces, and others!
Grailed Tips and Tricks:
Here are some expert tips to make more sales on Grailed:
1. List Consistently
Like every platform, consistent daily activity is the best way to increase exposure and revenue.
No time to list every day? You can delist and relist your items in Bulk with Vendoo.
2. Do Your Research!
Know what you’re selling. The more information and details you provide, the more exposure your item will get. For high fashion or certain streetwear brands, it is helpful to know the title of the item, the release year, the season, and the collection when applicable.
3. Consider Your Pricing Strategy
On Grailed, you can often yield a higher sale price for items. But, Grailed is an offer-based marketplace, so expect some haggling.
Use price drops to your advantage to gain more exposure for your listings.
4. Bump Your Listings!
A “bump” on Grailed is sort of like a “share” on Poshmark or a “refresh” on Depop.
On Grailed, Bumping brings your listings to the top of search results and followers’ news feeds.
You can “bump” a listing every 7 days within the first 30 days of your item. Thereafter, you must drop the price by at least 10% to bump.
5. Utilize Multiple Brands
On Grailed, you can utilize multiple brands when applicable, especially for collaborations.
For example, a Gucci x The North Face limited edition collab coat could be listed under both Gucci and The North Face for double exposure.
6. Offer International Shipping
Do not be afraid to ship internationally, as it will widen your reach and potential audience.
7. Send Offers to Likers
You can send offers to likers (OTL) on Grailed. To initiate an offer, navigate to the “for sale” page, and your eligible listings will appear as eligible to send offers.
If you’re looking for some more expert tips and tricks, check out our Grailed Webinar with Sarah Thompson, Director of Business Development at Grailed: