Poshmark is one of the best places to sell clothing online. One of the largest peer-to-peer e-commerce marketplaces in the United States, Poshmark is a thriving online community where you can buy and sell clothing, accessories, and more.
Poshmark is a social selling app, and many sellers wonder: do followers on Poshmark really matter? And if so, how can you gain more of them?
In this guide, we’ll break down everything you need to know about Poshmark followers, why they might (or might not) matter, and practical tips to grow your exposure and sales on Posh!
Main Takeaways
- Poshmark followers aren’t the biggest factor in sales, but they can increase your visibility and credibility.
- Buyers typically find listings through search, but followers can help boost your exposure.
- Following others, engaging in the community, and participating in "Follow Trains" can help you gain more followers.
- Automating follows with a Poshmark bot can make the process easier.
- Scale your Poshmark sales with Vendoo!
Looking for a full guide to Poshmark? Check out the article How to Sell on Poshmark: A Step-By-Step Guide for Success.
What is Poshmark?
Poshmark is an online reselling marketplace best known for new and secondhand fashion. With over 130 million community members across the United States and Canada, Poshmark is a leading social e-commerce marketplace for new and secondhand fashion! Poshmark is most known for women’s clothing and accessories, with top sellers being mid-range to high-end apparel. Beyond clothing, you can also sell home decor, select electronics, toys, pet supplies, and more on Poshmark.
👀 Did you know that Poshmark is one of the best marketplaces for Vendoo sellers?
What are Followers on Poshmark?
Some new Poshers can quickly feel overwhelmed by Poshmark’s social media-like vibe. That’s because Poshmark isn’t just a marketplace—it’s a social marketplace where buyers and sellers actively connect.
Much like on social platforms, Poshmark includes features like “liking,” “sharing,” and “following.” These community-driven tools are part of what makes Poshmark such a vibrant and unique space. These features aren’t just for fun—they’re the foundation of building your brand on Poshmark and increasing your visibility to drive more sales.
Followers on Poshmark work similarly to social media: when someone follows you, your listings may show up in their feed, and they might get notified when you post new items. This increases the chance of your listings being seen and interacted with.
That said, while the social engagement side is important, it’s worth noting that most sales on Poshmark come from search, not necessarily from your followers.
Make more sales on Poshmark than ever before with Vendoo!
Do Followers Matter on Poshmark?
The short answer? Yes... but not as much as you might think.
While having followers can increase your exposure, most sales happen because buyers are actively searching for a specific item—not because they follow a seller and stumble across a listing in their newsfeed.
🧠 Think about it: How do you shop? Sure, an occasional item might catch your eye in your newsfeed… but you’re probably more likely to use the search bar to shop!
You shouldn't underestimate the value of newsfeed exposure, but you also shouldn’t overestimate it. Some sellers become overly focused on growing their follower count, but that’s not the most effective use of time. Instead, that energy is better spent listing new items, enhancing existing listings, or optimizing your closet for search.
That said, there are some real benefits to gaining followers on Poshmark:
- Increased Exposure: More followers mean more people may see your listings in their feeds.
- Credibility & Trust: A strong follower count can make your closet look more established and trustworthy.
- Potential Engagement: Followers may share your items, boosting visibility even further.
So, while followers aren’t everything—they’re definitely not nothing!
💡Tip: You might come across a Posher with a massive following—sometimes even in the millions! In Poshmark’s early days, there was a stronger focus on social interaction, and many users spent hours each day following others in bulk. These days, that kind of fixation is much less common, as most sellers have realized it’s not necessary and prefer to spend their time more wisely.
How to Get More Followers on Poshmark
Here are 8 ways to get more followers on Poshmark:
1. Follow Other Poshers
One of the easiest ways to gain followers is to follow others, as many will follow back. This is a common practice in the Poshmark community and can be done manually or through automation.
💡Tip: To maximize effectiveness, try to follow new Poshers that you know are active, rather than spending time following potentially inactive closets that won’t reciprocate.
2. Follow Big Poshmark Accounts
While some Poshers might not be savvy as to Poshmark etiquette, established accounts with larger following are more likely to return follows (or already use Poshmark bots that will do so automatically).
💡Tip: When you’re doing routine following, use other Poshers’ account history. For example, find a popular Posher and follow those that they are following!
3. Join Poshmark Follow Trains in Facebook Groups
There are Facebook groups dedicated to Poshmark sellers, and many of them organize “Follow Trains” where users agree to follow each other in bulk. This is a quick way to gain a lot of followers quickly!
💡Tip: Some of our favorite Poshmark Facebook groups include Poshmark Thrifting, Poshmark For Beginners, and Poshmark Closet Tips & Techniques.
4. Engage with the Poshmark Community
Being active on Poshmark helps increase your visibility. Share other sellers' listings, comment on posts, and participate in parties to attract more followers organically. Organic growth is the best growth!
5. Use Social Media
In addition to Facebook Groups, use your own social media accounts to drive followers and sales to your Poshmark closet!
6. Host a Poshmark Party
Hosting a Posh Party—whether virtually through the app or in person—is one of the best ways to boost your visibility and gain followers. As a party host, you get to hand-pick listings to feature, which puts your closet in front of a wider audience. This spotlight often results in a surge of profile visits, shares, and new followers. Even if you're not officially hosting, participating in these events can still increase your exposure.
What Are Daily Posh Parties?
Posh Parties are themed, virtual shopping events that happen multiple times a day right within the Poshmark app. Each party centers around a specific category, brand, or theme—like “Best in Jeans,” “Everything Kids,” or “Athleisure: Lululemon, Athleta, Nike, and More”—and gives sellers the opportunity to share relevant listings to the party feed.
There are typically four parties held each day, with the evening party being the most popular. If you're selected as a co-host, you can feature listings from other closets, which often results in increased visibility for your closet as well. Even without hosting, consistently sharing items to these parties can help your listings reach a targeted group of buyers.
💡Tip: Apply to host a Posh Party here.
IRL Posh Events: In-Person Poshmark Parties
Beyond the app, Poshmark has cultivated a vibrant offline community through both seller-hosted and official events. One thing about Poshmark is, they know how to throw a party 🪩🍸
- Posh N Sips, Posh N Coffees, and Posh N Lists are casual, in-person meetups organized by Poshmark sellers. These gatherings—ranging from coffee shop chats to cocktail hours—offer a chance to connect with other sellers, exchange tips, and grow your network. Poshmark even supports hosts with branded materials and shoutouts. Hosting or attending one can strengthen your presence in the community and naturally lead to more followers.
- Official Events like PoshFest, Poshmark’s annual seller conference, are packed with panels, workshops, networking opportunities, and insider updates. These events attract top sellers, influencers, and Poshmark staff, making them incredible opportunities to build relationships and grow your brand. Engaging in the community at this level can give you a real edge—not just in followers, but in knowledge and motivation.
Whether you're hosting a party in-app or connecting with others face-to-face, getting involved is a powerful way to grow both your following and your business.
7. Join the Poshmark Ambassador Program
Becoming a Poshmark Ambassador is a surefire way to boost your visibility and attract more followers. Poshmark Ambassadors enter the "follower loop," where the platform automatically prompts new user accounts to follow you.
Poshmark Ambassadors, and especially the esteemed Poshmark Ambassador II, are experienced, active sellers who play a key role in nurturing the community-driven atmosphere Poshmark is celebrated for.
They lead by example, support other sellers, and show new Poshers how to navigate the platform. In return, Ambassadors get valuable perks like being featured to new users, which can translate into more followers, shares, and potential buyers. They also get access to exclusive programs and insider opportunities.
To qualify for the Poshmark Ambassador program, you’ll need to meet the following criteria:
- Community Shares: Share at least 5,000 items from other Poshers’ closets
- Self-Shares: Share your own items at least 5,000 times
- New Poshers Shared: Discover and share listings from at least 50 new closets
- Available Listings: Have at least 50 active listings in your closet
- Listings Sold: Make at least 15 sales
- Average Purchase Rating: Maintain an average rating of 4.5 stars or higher
- Average Ship Time: Keep your average ship time under 3 days
- Love Notes Given: Leave at least 1 Love Note for another Posher
If you're already an engaged, consistent seller, hitting these milestones might be easier than you think. Once you become an Ambassador, you’ll likely notice a bump in your exposure, credibility, and community connections—which can all help grow your following organically.
💡Tip: To maintain Poshmark ambassador status, you must keep up with stellar performance and stats. You can track your progress in your account settings.
8. Use a Poshmark Bot
If you don’t want to spend hours manually following other Poshers, you can automate the process with a Poshmark bot. These tools can automatically follow users and engage with your closet, helping you build an audience more efficiently.
Learn more about Poshmark bots in the article What You Need to Know About Using Poshmark Bots 🤖
Why Are So Many People Following Me on Poshmark?
As soon as you create a Poshmark account, you’ll likely notice that you're already following other Poshers—and that others are following you. That’s because Poshmark automates some of this activity to help jumpstart your engagement!
Since social interaction is at the core of the Poshmark experience, the app not only encourages community-building through following, but it actively facilitates it by auto-following other users on your behalf. If your closet is active, Poshmark may also start recommending it to others, which can lead to even more followers.
💡Tip: It’s considered good Poshmark etiquette to follow back accounts that follow you—but don’t stress too much over it or spend too much time managing it!
Why Do People Share Your Listings on Poshmark?
In addition to following other Poshers, you’ll also notice that some are sharing your listings. This is known as community sharing—when another Posher shares your item with their followers.
Community sharing is a good way to boost visibility. When someone shares your listing, it appears in their followers’ newsfeeds, expanding your reach and increasing the chances of a sale.
💡Tip: It’s considered good Poshmark etiquette to return shares—but don’t worry too much about it. Self-sharing (sharing your own listings) is far more impactful when it comes to driving sales.
Get More Followers on Poshmark
While followers on Poshmark aren’t the ultimate key to success, they can still play a role in increasing your visibility and credibility. The best strategy? Focus on optimizing your listings, engaging with the community, and leveraging social tools to gain exposure. 👌🏽
Followers will come naturally as you remain active on the marketplace.
Want to automate your Poshmark activity? Consider using tools like Vendoo to streamline following, sharing, and engagement, so you can spend more time sourcing and selling great inventory!
Poshmark Followers FAQ
Do more Poshmark followers mean more sales?
Not necessarily. While followers can increase visibility, most buyers find items through search rather than their newsfeeds.
Should I use a Poshmark bot to gain followers?
Using a bot can save time, but following is one of many things that Poshmark bots can do. More important tasks to automate on Poshmark include listing, relisting, and sharing!
How do I get my Poshmark listings seen by more people?
- Share your listings multiple times per day
- Maximize SEO (search engine optimization) with descriptive titles, rich descriptions, keywords, and style tags.
- Participate in Poshmark parties
- Encourage shares by engaging with the community
Can I lose followers on Poshmark?
Yes, people may unfollow you if they are cleaning up their follower list or using automation tools that mass-follow and unfollow users. Don’t worry about it!
Do I need thousands of followers to be successful on Poshmark?
No! Remember, most sales on Poshmark come from buyer searches, not newsfeeds. Many sellers with moderate follower counts make great sales because their listings are well-optimized for search.
