Etsy is one of the world’s biggest online selling platforms. It’s home to millions of sellers who offer unique and handmade products. But since it’s so popular among users, it takes some effort to make it big on the platform. To thrive on Etsy, it’s essential to stand out in search results. That’s where eRank comes in to save the day! You might find yourself thinking: “What are the best ways to use eRank?”
eRank is a powerful SEO tool designed exclusively for Etsy sellers. It’s packed with data-driven insights to improve shop visibility, optimize listings, and break down customer trends. With features like keyword research, listing audits, and competitor analysis, it has become the turbocharger behind Etsy shops.
In this article, we’ll look at some of the best ways to use eRank to grow your Etsy business. Whether you’re a new seller looking to build an online presence or an experienced one aiming to scale, our handy guide will help you maximize your potential and boost your success.
eRank was created to go hand in hand with Etsy. It addresses the unique challenges Etsy sellers face in optimizing their shops for visibility and success. Over the past few years, Etsy has become very competitive. With that in mind, a team of experts familiar with Etsy's ecosystem developed this handy solution to simplify SEO for sellers.
Based on Etsy’s search algorithm and seller needs, eRank has grown to become a trusted tool that helps sellers make data-driven decisions and achieve their business goals. The platform’s user-friendly interface and actionable insights have made it a staple for both new and seasoned sellers.
The platform boasts an extensive range of tools made just for Etsy sellers. Some include:
Learn more about boosting sales with How to Use eRank to Improve Your Etsy Descriptions & Make More Sales.
You might be wondering “Why even use eRank?” For creative entrepreneurs, there’s nothing like Etsy. However, making it big over there needs some work. With millions of sellers vying for attention, it’s important for you to be ahead of the competition and know about the potential challenges you might come across.
Selling on Etsy can sometimes feel very overwhelming. This can be for a bunch of reasons like:
eRank equips Etsy sellers with the right tools they need to overcome common challenges and thrive:
To maximize your success on Etsy, it’s important to know the best ways to use eRank’s features. Whether you're optimizing listings, analyzing competitors, or identifying trends, there are many handy tools built to help you grow your shop.
Here are some of the best ways to take your shop’s SEO to the next level:
The foundation of Etsy’s search algorithm lies in keywords. To show up in relevant searches, you need to use the right terms that buyers are typing into Etsy's search bar. eRank's keyword research tool helps you discover those terms.
Real-World Example: For one minute, let’s assume you sell “organic soy candles.” With the keyword tool, you can identify keywords like "eco-friendly candles" or "handmade soy candles" with high traffic and low competition. This approach helps you optimize your listing to reach more potential buyers.
When you figure out what works for your competitors, you gain a competitive edge. eRank provides comprehensive competitor analysis tools, allowing you to gather insights on top-performing shops in your niche.
Here is how competitor analysis helps:
Example: By analyzing a competitor’s pricing and listing structure, you may find that offering a unique product variant or improving your photography can give you a competitive advantage.
Optimizing your Etsy listings is the “hack” to attracting buyers and improving your search ranking. eRank helps you fine-tune your listings to increase visibility and sales.
Here are some ways to improve your etsy listing:
Example: Before optimization, your “organic soy candle” listing might only get a few eyes on it. After applying some of the keyword suggestions, adjusting your title to include top-ranking terms, and refining your description, you’ll notice a healthy increase in traffic and sales.
Being in the know about trending products and seasonal keywords is crucial for making it big on Etsy. Thanks to a host of trend analysis tools, you can easily identify what’s hot right now and what’s coming next.
Example: If you see that "holiday-themed candles" are trending, you can quickly add relevant products to your shop and promote them before the holiday season hits.
eRank provides valuable performance metrics that help you monitor your shop’s progress and identify areas for improvement.
Here’s how to use the analytics dashboard for best results:
Example: After analyzing sales data, you might see that a specific product isn’t performing as well as expected. With eRank’s metrics, you can tweak the product’s title, tags, or price to optimize performance and boost sales.
Whether you are just starting on Etsy or looking to grow your shop, these tips will help you make the most out of the platform’s features and tools.
If you want to be successful in the long run, you have to be consistent in your efforts. Here’s how:
💡 Pro Tip: Set aside time each week to review your shop's performance and adjust keywords or product descriptions as needed.
If you are on the hunt for information and knowledge, consider yourself lucky! There is a wealth of tools and resources that can help you get the most out of the tools and features you have at your disposal.
Here are some things to try:
💡 Pro Tip: Save your favorite tutorials and revisit them whenever you are making significant changes to your shop.
Success rarely happens overnight, and the same is true for Etsy. Instead of trying to optimize your entire shop at once, focus on small sections at a time.
💡 Pro Tip: Experiment with A/B testing by tweaking one element, such as your titles or tags, to see what drives the best results.
The eRank community is brimming with experienced sellers and SEO professionals who are more than happy to provide valuable insights. All you have to do is reach out!
💡 Pro Tip: Be vocal about your successes and challenges with the community to spark discussions and gain feedback that can improve your strategies.
Regardless of which stage you are at in your Etsy journey, there’s an eRank plan for you. Below is an overview of the plans and their key features.
Here is an overview of the plans:
At the end of the day, what plan you should choose depends on your needs. That said, here is a general idea:
Feature |
Free |
Basic |
Pro |
Expert |
Product & Keyword Research |
✅ |
✅ |
✅ |
✅ |
Shop Insights & Optimization |
✅ |
✅ |
✅ |
✅ |
Competitive Intelligence |
✅ |
✅ |
✅ |
✅ |
Competitor Tracking |
❌ |
✅ |
✅ |
✅ |
Shop Info Reports |
❌ |
✅ |
✅ |
✅ |
Connect Multiple Shops |
❌ |
❌ |
✅ |
✅ |
High Daily Quotas |
❌ |
❌ |
✅ |
✅ |
eRank has proven to be an invaluable tool for Etsy sellers, offering solutions to common challenges like visibility issues, market competition, and listing optimization. Be it advanced keyword research, trend analysis, or competitor tracking, eRank has your back.
If taking your Etsy shop to the next level is the goal, there’s no better time to explore eRank’s features. You can kick things off with the Free Plan to get a feel for its tools, or dive into a paid plan to explore advanced options designed to scale sellers.
At Vendoo, reselling is at the core of everything we do. We’re always looking for ways to make reselling easy. Tools like eRank can be a great helping hand in your reselling journey. On top of that, with Vendoo, you can manage your inventory, cross-list your products to multiple platforms, and streamline your workflow. Pairing Vendoo’s efficiency with eRank’s data-driven insights creates the perfect strategy for Etsy success.
You can usually see results right away, but it might take a few weeks to notice bigger changes. How fast you see results also depends on how often you use eRank's tools to improve your shop.
Yes, eRank works for any type of product on Etsy. Whether you sell handmade goods, vintage items, or craft supplies, you can easily find the right keywords and trends for your products.
Yes, eRank can help you find profitable niches. It shows you which keywords are popular and which categories are in demand, so you can choose the best products to sell.
Not necessarily. You can do a lot, even with the free plan. The free plan is packed with great features, but the Pro plan gives you extra tools like unlimited keyword research and deeper data. If you’re serious about growing your Etsy shop, the Pro plan is very helpful, but the free plan is still great for beginners.