eRank for Etsy: Best Ways to Use it for Maximum Success

Etsy is one of the world’s biggest online selling platforms. It’s home to millions of sellers who offer unique and handmade products. But since it’s so popular among users, it takes some effort to make it big on the platform. To thrive on Etsy, it’s essential to stand out in search results. That’s where eRank comes in to save the day! You might find yourself thinking: “What are the best ways to use eRank?”

eRank is a powerful SEO tool designed exclusively for Etsy sellers. It’s packed with data-driven insights to improve shop visibility, optimize listings, and break down customer trends. With features like keyword research, listing audits, and competitor analysis, it has become the turbocharger behind Etsy shops.

In this article, we’ll look at some of the best ways to use eRank to grow your Etsy business. Whether you’re a new seller looking to build an online presence or an experienced one aiming to scale, our handy guide will help you maximize your potential and boost your success.

Key Takeaways:

•  eRank offers a host of tools that help you find trending keywords, track competition, and optimize your listings, which can help you grow your Etsy shop.
• While the free plan offers basic features, upgrading to the Pro plan unlocks advanced tools like unlimited keyword searches and more detailed analytics, which can help drive more sales.
• You can identify profitable niches by analyzing Etsy search trends, competition, and customer behavior, making it easier to pick the right products to sell.
• eRank’s keyword research tools help you improve your SEO by showing which terms will get your products noticed by more shoppers.
• The best way to use eRank is to combine it with other tools and regularly incorporate it into your overall SEO and selling strategy. 
• If you're into reselling across multiple platforms, Vendoo makes managing inventory, cross-listing, and tracking sales across various marketplaces easier, complementing your efforts on Etsy.

What is eRank?

eRank was created to go hand in hand with Etsy. It addresses the unique challenges Etsy sellers face in optimizing their shops for visibility and success. Over the past few years, Etsy has become very competitive. With that in mind, a team of experts familiar with Etsy's ecosystem developed this handy solution to simplify SEO for sellers.

Based on Etsy’s search algorithm and seller needs, eRank has grown to become a trusted tool that helps sellers make data-driven decisions and achieve their business goals. The platform’s user-friendly interface and actionable insights have made it a staple for both new and seasoned sellers.

The platform boasts an extensive range of tools made just for Etsy sellers. Some include:

• Keyword Research: Find high-ranking keywords that align with buyer search behavior. This will help you optimize your listings for better visibility.
• Listing Audit Tools: Evaluate the performance of your shop’s listings, identifying areas for improvement in titles, tags, descriptions, and images.
• Competitor Tracking: Analyze competitor stores to learn about prevailing trends, pricing strategies, and keywords that bring more success.
• Trend Spotting: Gain insights into seasonal and market trends to stay ahead of the curve and proactively adjust your product offerings.
• Analytics Dashboards: A handy analytics dashboard allows you to monitor performance metrics like traffic, sales, and keyword rankings.

Learn more about boosting sales with How to Use eRank to Improve Your Etsy Descriptions & Make More Sales.

Why Etsy Sellers Need eRank

You might be wondering “Why even use eRank?” For creative entrepreneurs, there’s nothing like Etsy. However, making it big over there needs some work. With millions of sellers vying for attention, it’s important for you to be ahead of the competition and know about the potential challenges you might come across.

Challenges on Etsy

Selling on Etsy can sometimes feel very overwhelming. This can be for a bunch of reasons like:

• Visibility Issues: Many sellers struggle with low rankings in Etsy’s search results. This can make it really tough for potential customers to find their products.
• Saturated Marketplace: With over 7.5 million active sellers as of 2024, standing out among a sea of competitors requires a strategic approach.
• Keeping Up with Trends: Etsy shoppers are trend-driven, and staying updated on what’s popular is essential to capturing their interest.

How eRank Solves These Problems

eRank equips Etsy sellers with the right tools they need to overcome common challenges and thrive:

• SEO Insights: eRank analyzes Etsy’s unique search algorithm. Based on its findings, it shows effective keywords, titles, and tags to help sellers optimize their listings.
• Competitor Insights: By tracking competitors, sellers can identify which strategy works best and refine their own approach.
• Data-Driven Suggestions: The analytics dashboard can provide actionable insights for improving shop performance. Be it selecting trending keywords to adjusting product pricing and descriptions, you’re covered. 

Best Ways to Use eRank

To maximize your success on Etsy, it’s important to know the best ways to use eRank’s features. Whether you're optimizing listings, analyzing competitors, or identifying trends, there are many handy tools built to help you grow your shop. 

Here are some of the best ways to take your shop’s SEO to the next level:

Keyword Research

The foundation of Etsy’s search algorithm lies in keywords. To show up in relevant searches, you need to use the right terms that buyers are typing into Etsy's search bar. eRank's keyword research tool helps you discover those terms.

• Importance of Keywords: Keywords drive traffic to your shop. Etsy uses them to rank listings, so having the right ones can significantly boost your visibility.
• Using the Keyword Tool: you can identify keywords with high search volume but low competition, making them easier to rank for.
• Filtering by Competition and Trends: You can easily fine-tune keyword searches by competition level and trend data, helping you target the most effective keywords.

Real-World Example: For one minute, let’s assume you sell “organic soy candles.” With the keyword tool, you can identify keywords like "eco-friendly candles" or "handmade soy candles" with high traffic and low competition. This approach helps you optimize your listing to reach more potential buyers.

Competitor Analysis

When you figure out what works for your competitors, you gain a competitive edge. eRank provides comprehensive competitor analysis tools, allowing you to gather insights on top-performing shops in your niche.

Here is how competitor analysis helps:

• Researching Top-Performing Shops: Advanced tools let you track competitors’ shops, observe their best-selling products, and identify successful strategies.
• Identifying Competitors’ Top-Selling Items: See which items are bringing in the most revenue for your competitors.
• Spotting Gaps in Their Strategies for Differentiation: eRank allows you to analyze your competitor's listings and identify areas where you can stand out, whether it's pricing, product photography, or descriptions.

Example: By analyzing a competitor’s pricing and listing structure, you may find that offering a unique product variant or improving your photography can give you a competitive advantage.

Listing Optimization

Optimizing your Etsy listings is the “hack” to attracting buyers and improving your search ranking. eRank helps you fine-tune your listings to increase visibility and sales.

Here are some ways to improve your etsy listing:

• Tag Suggestions for SEO: Based on high-traffic keywords, eRank suggests relevant tags for improving your listing's SEO.
• Optimized Titles and Descriptions for Click-Through Rates (CTR): The platform’s powerful tools can help create titles and descriptions that entice users to click, improving your listing's CTR.

Example: Before optimization, your “organic soy candle” listing might only get a few eyes on it. After applying some of the keyword suggestions, adjusting your title to include top-ranking terms, and refining your description, you’ll notice a healthy increase in traffic and sales.

Trend Analysis

Being in the know about trending products and seasonal keywords is crucial for making it big on Etsy. Thanks to a host of trend analysis tools, you can easily identify what’s hot right now and what’s coming next.

• Tools to Identify Trending Products or Seasonal Keywords: eRank tracks trends and seasonal changes in Etsy’s marketplace, allowing you to adjust your inventory and product offerings accordingly.
• Planning Ahead with Trend Data: Use trend data to plan your shop’s inventory and marketing campaigns around products or keywords that are expected to gain traction.

Example: If you see that "holiday-themed candles" are trending, you can quickly add relevant products to your shop and promote them before the holiday season hits.

Performance Metrics

eRank provides valuable performance metrics that help you monitor your shop’s progress and identify areas for improvement.

Here’s how to use the analytics dashboard for best results:

• Track Sales Performance: Monitor sales growth and identify the factors contributing to it.
• Spot Underperforming Listings: Did around to find listings that need attention, whether it’s due to poor SEO or insufficient promotion.

Example: After analyzing sales data, you might see that a specific product isn’t performing as well as expected. With eRank’s metrics, you can tweak the product’s title, tags, or price to optimize performance and boost sales.

Top Tips for Using eRank Like a Pro

Whether you are just starting on Etsy or looking to grow your shop, these tips will help you make the most out of the platform’s features and tools.

Consistency is Key

If you want to be successful in the long run, you have to be consistent in your efforts. Here’s how:

• Be Mindful of Keywords: Regularly update your keywords so they can reflect seasonal and behavioral changes. 
• Track away: Make it a habit to track market trends regularly so you can stay aligned with customer preferences and market demands.

💡 Pro Tip: Set aside time each week to review your shop's performance and adjust keywords or product descriptions as needed.

Use Tutorials and Resources

If you are on the hunt for information and knowledge, consider yourself lucky! There is a wealth of tools and resources that can help you get the most out of the tools and features you have at your disposal.

Here are some things to try: 

• Refer to the Blog: One place to start is the eRank blog. It is an excellent source of expert advice, case studies, and step-by-step guides created exclusively for Etsy sellers.
• Watch Video Tutorials: Video tutorials break down how to use eRank’s features effectively, providing clear instructions for beginners and advanced users alike.
• Participate in events: Regular webinars and workshops hosted by experts offer deeper insights into advanced strategies and trends.

💡 Pro Tip: Save your favorite tutorials and revisit them whenever you are making significant changes to your shop.

Focus on Small Wins

Success rarely happens overnight, and the same is true for Etsy. Instead of trying to optimize your entire shop at once, focus on small sections at a time. 

• Work in Sections: Start by selecting three to five listings to optimize using eRank’s tools. This allows you to concentrate on making meaningful changes without feeling overwhelmed.
• Pause and Analyse: After making changes, measure their impact on views, clicks, and sales to determine which strategies work best for your shop.

💡 Pro Tip: Experiment with A/B testing by tweaking one element, such as your titles or tags, to see what drives the best results.

Collaborate with Other Experts

The eRank community is brimming with experienced sellers and SEO professionals who are more than happy to provide valuable insights. All you have to do is reach out! 

• Etsy Forums: Joining forums or Etsy-focused Facebook groups allows you to learn from other sellers’ experiences and challenges.
• Ask Around: Engaging with experts during webinars or contacting the support team can help you get customized advice for your shop.

💡 Pro Tip: Be vocal about your successes and challenges with the community to spark discussions and gain feedback that can improve your strategies.

Pricing and Plans

Regardless of which stage you are at in your Etsy journey, there’s an eRank plan for you. Below is an overview of the plans and their key features.

Here is an overview of the plans:

1. Free Plan: Ideal for beginners, this plan provides basic tools such as:
   • Product and keyword research.
   • Shop insights and optimization.
   • Competitive intelligence.
2. Basic Plan ($5.99/month): A great choice for sellers ready to grow their shop. Includes all Free Plan features plus:
   • Competitor tracking.
   • Shop information reports.
3. Pro Plan ($9.99/month): Perfect for scaling shops, this plan lets you enjoy advanced tools like:
   • The ability to connect multiple shops.
   • Higher daily quotas for data access.
4. Expert Plan ($29.99/month): Designed for established sellers managing high-volume shops. Offers premium features such as:
   • All Pro Plan features.
   • Enhanced performance insights.

Which Plan Should You Choose?

At the end of the day, what plan you should choose depends on your needs. That said, here is a general idea:

• Free Plan: Best suited for new sellers who are just getting started and need access to essential tools without commitment.
• Basic Plan: Ideal for shops with steady sales looking to improve their SEO and market analysis.
• Pro Plan: Best for sellers managing multiple shops or planning to scale quickly.
• Expert Plan: The ultimate option for large shops needing robust data and insights to stay ahead.

Upgrade Your Esty Game with eRank & Vendoo!

eRank has proven to be an invaluable tool for Etsy sellers, offering solutions to common challenges like visibility issues, market competition, and listing optimization. Be it advanced keyword research, trend analysis, or competitor tracking, eRank has your back. 

If taking your Etsy shop to the next level is the goal, there’s no better time to explore eRank’s features. You can kick things off with the Free Plan to get a feel for its tools, or dive into a paid plan to explore advanced options designed to scale sellers.

At Vendoo, reselling is at the core of everything we do. We’re always looking for ways to make reselling easy. Tools like eRank can be a great helping hand in your reselling journey. On top of that, with Vendoo, you can manage your inventory, cross-list your products to multiple platforms, and streamline your workflow. Pairing Vendoo’s efficiency with eRank’s data-driven insights creates the perfect strategy for Etsy success.

FAQs

• How quickly can I see results with eRank?

You can usually see results right away, but it might take a few weeks to notice bigger changes. How fast you see results also depends on how often you use eRank's tools to improve your shop.

• Does eRank work for all niches on Etsy?

 Yes, eRank works for any type of product on Etsy. Whether you sell handmade goods, vintage items, or craft supplies, you can easily find the right keywords and trends for your products.

• Can eRank help me find profitable niches to start selling in?

 Yes, eRank can help you find profitable niches. It shows you which keywords are popular and which categories are in demand, so you can choose the best products to sell.

• Do I need a Pro plan to be successful?

Not necessarily. You can do a lot, even with the free plan. The free plan is packed with great features, but the Pro plan gives you extra tools like unlimited keyword research and deeper data. If you’re serious about growing your Etsy shop, the Pro plan is very helpful, but the free plan is still great for beginners.