Pokémon is a quintessential staple of 1990s kids’ nostalgia. Turns out, some Poké fans still gotta’ catch ‘em all and will pay up for the rare and valuable cards to complete their collection.
If you’re still holding onto cards from your childhood, run, don’t walk to see what you have!
Here is a reseller’s guide to selling Pokémon cards online, including an explanation, Pokémon card rarity, rating cards, how to price cards, and where to sell Pokémon cards.
Don't miss out on boosting your online sales – Grab your copy of Vendoo's Ultimate Marketplace Guide for Resellers today!
Poké Fact: As of December 2022, the Pokémon franchise has sold over 440 million copies, making Pokémon the second best-selling game franchise (only behind Mario).
Pokémon is a Nintendo video game that was first released in 1996 in Japan for the Game Boy. Now, the franchise, which also includes gaming cards and TV shows, is the highest-grossing entertainment media franchise. Pokémon is centered around the creatures, which can be captured and trained by humans. The Pokémon have particular skills and attributes that can be strategically used in Pokémon battles.
Poké Fact: A recent survey by Business Insider revealed that the most popular and collected Pokémon character is Charizard.
More Pokémon favorites include, from left to right, Meowth, Loudred, Pikachu, a Pokéball, Pikachu, Jigglypuff, Squirtle, and Charmander.
The Pokémon Trading Card Game has sold over 43.2 billion cards as of December 2022. The trading card game is a strategy-based game where players battle their Pokémon, and the strongest cards win.
Did you know? Pokémon cards can be purchased in booster packs that contain ten random cards. Similarly to baseball cards, the contents are a surprise! The standard distribution of cards in a booster pack is 6 common cards, 3 uncommon cards, and 1 rare card.
Most collectors, however, do not play the trading card game; instead, they simply keep cards as collectible memorabilia. Some collectors will really pay up to enhance their collection.
Another thing to note is that there are countless versions of the same Pokémon (character) card. There are special sets, holographic sets, “alternative art sets” promo sets, and tons of unique sets. Most collectors like to collect entire sets. Others have a favorite Pokémon character(s) and they try to collect each different edition of the particular character.
Poké Fact: The Pokémon franchise revolves around 1008 fictional species of collectible monsters, each having unique designs, skills, and powers.
Do you have Pokémon cards sitting around? You might have a ton of money in them!
Poké Tip: Download the Poké TCG Scanner Dragon Shield app to scan your Pokémon cards:
You can determine the rarity of a Pokémon card by looking at it. Here is how to determine the rarity of a Pokémon card:
Look At The Collector Card Number. Every Pokémon card has a collector card number. It’s found on the bottom corner of the card, and it’s usually formatted as XXX/YYY, where XXX is the card’s number and YYY is the advertised number of cards in the set.
Look At The Rarity Symbol. To determine a card’s rarity, check the rarity symbol on the bottom right or left of the card.
See little black shapes? Those are rarity symbols.
⬤ Common cards have a black circle
◆ Uncommon cards have a black diamond
⋆ Rare cards have a black star
So, generally, a black star means you have a rare card on your hands.
Note: Cards printed for certain products do not have a rarity symbol. Instead, they have a colored silhouette of the main Pokémon associated with the product. Learn more here.
Is The Card Holographic? Generally, (but not always) holographic cards are more valuable. “Normal print” Pokémon cards are matte and do not have any metallic, shiny, foil detail. See a normal Pokémon card versus a holo card:
The left is holographic. The right is normal.
Holographic cards are much easier to see in motion:
There are different types of holo cards, and some are more valuable than others:
Photo from TGC Player illustrating the different types of holo Pokémon cards
Rare Holo cards have a black star and a “shiny” (foil) illustration.
Reverse Holo cards are foil on every part except for the illustration of the Pokémon. A reverse holo is not more rare than a holo card, but collectors seek to collect multiple versions of the cards.
Some holo cards can be reprinted as rare. As a general rule, if your card is shiny, take a closer look at it.
Look at the Date. You can see the age of the card on the bottom of each Pokémon card. Pay extra attention to date, as some older cards can be extra valuable.
You will see the date somewhere at the bottom of the card. Vintage Pokémon cards can be extra valuable!
Is The Card Unique? The most valuable Pokémon cards simply don’t look like the rest.
Here, you can see that with some variation, most Pokémon cards are very similar in layout.
These are basic, but the most rare cards look totally different.
Ultra rare and Secret Rare Pokémon cards have an entirely different layout. They’re pretty cool:
Photo from TGC player illustrating Ultra Rare and Secret Rare Pokèmon Cards.
Ultra Rare Pokémon Cards are foil and feature a specific game mechanic and/or appearance that distinguishes them from Rare Holo cards. There are many types of Ultra Rare cards, including the following list from GetCardBase:
The rarest of them all, Secret Rare Pokémon Cards are usually foil with a unique appearance, and have a collector number higher than the advertised number of cards in the set.
These are cool Examples of rare and unique Pokémon cards from GetCardBase.
Poké fact: foil cards are also textured; they actually feel different than normal cards!
In addition to rarity, the value of a Pokémon card is also determined by condition. Trading cards and playing cards are often graded and rated based on condition.
Obviously, flaws decrease value. But, it is important to note how serious collectors are about flaws; they care about the tiniest imperfections that might not even be visible to the human eye.
Of the billions of Pokémon cards created, only a handful are collector-worthy that can yield astronomical profit. A major consideration in a card’s value is the condition.
Collectible cards have their own unique condition system and terms. Overall condition is based on the physical appearance of the card on a one to ten rating system, with a score of 1 being the worst.
Don’t worry if your card is a 1. Some collectors want to collect the same card in every grade 1-10. Seriously, Poké-love is strong.
Poké Note: Professional grading companies will rate a Pokémon card, it is not just something anyone can do. An official grade must be done by a certified specialist. However, below you will find the criteria that explains how gaming cards are analyzed and graded.
Surface. When grading Pokemon cards, the condition of the card’s surface is the most important factor. Professional grades literally put Pokémon cards under a microscope to look for the tiniest tears, scratches, stains, and any other visual defects.
Poké Tip: To preserve surface value, I recommend storing your Pokemon cards in individual sleeves like these available on Amazon.
Edges and Corners. The condition of edges and corners of Pokémon cards is crucial. Any visible wear or “whitening” (the deterioration of the card stock) is an indicator of frequency of use and significantly devalues the card.
This is whitening. These could be the rarest cards and would still be significantly less valuable due to the condition.
Poké Tip: Some Pokémon collectors are referred to as “purists” which means that they seek flawless cards.
Printing & Cutting. The print and the cut of the card is not something anyone can control; it refers to the quality from the manufacturer. Generally, flaws such as off-centered images, blurry text, and uneven borders can decrease the desirability and value of a Pokémon card.
Did you know that the card is more valuable when graded by the best companies? Learn more about rating and recommended grading companies here.
Poké Tip: I learned while taking pictures for this blog that photographing the small details of a Pokémon card can be very difficult. In fact, my iPhone just couldn’t capture the subtle scratches and smallest bits of whitening and my ring light caused glaring. I recommend photographing carefully with a high resolution device in natural lighting.
Pokémon’s published financial reports illustrate that the Poké-phenomenon is hot. 🔥
While some cards are essentially worthless, others have an astronomical resale value.
The price of a Pokémon card will depend greatly on rarity and condition, but how do you know where to start?
Poké Fact: Check your attic! A first-edition, perfectly-rated Charizard Card is worth up to $300,000.00!
Like most other things, comparables (“comps”) are the key. This refers to researching what other cards are actively listed for, or what they have sold for. This can be easily accomplished by going Google or the marketplace where you are looking to sell and performing a search for your card.
To search this card, I would type Snorunt 64/108 2007
Another great selling option is using the eBay auction feature to let the market determine the value. Learn more about selling through eBay auctions here.
Poké Tip: The subjective value of Pokémon cards is ever-changing. Prices change over time as more are printed, and as people sell, buy, and speculate. Because of these factors, researching active comps is more accurate than viewing a “pricing guide.” Tip from WikiHow.
The process of comping Pokémon cards can be tedious. See above tips for determining rarity. For lower-value cards, I recommend that you sell them in bulk. Many common cards are worth under $1, so selling them in large lots is the best way to efficiently sell cards of lesser rarity.
Did you know that Card Mavin has a tool where you type in your Pokémon card name and number and it will tell you the approximate value based on similarly-priced cards? It’s a comp research tool for Poké sellers!
Another helpful resource for pricing Pokémon and tracking sales trends is Pokemon Prices. They provide real time data, sales history, and pricing information for Pokémon cards.
Pokemon Prices are updated hourly for real-time information about value.
Poké Tip: Facebook Groups are a great place to buy, sell, and trade Pokémon cards. There are so many groups filled with Poké fans!
On Facebook, type “Pokémon” into the search bar and then select “Groups” to see thousands of groups about Pokémon!
To learn more about how to price Pokémon cards, check out this helpful article.
Pokemon Topps cards are like a goldmine for collectors, and their value keeps shooting up. These awesome cards made by Topps are a perfect mix of nostalgia and rarity, making them a hit among Pokemon fans and card aficionados.
The worth of Pokemon Topps cards can vary a lot, depending on stuff like how mint they are, how rare they are, which Pokemon they feature, and how bad collectors want them. Super rare cards like the Charizard Topps card can be worth insane amounts, we're talking thousands or even tens of thousands of dollars if they're in top-notch condition.
But hey, keep in mind that the value of these cards is kinda subjective and can change with trends and what collectors are into. So if you're into collecting 'em, make sure you do your research, check reliable sources, and maybe even get 'em graded by the pros to know what you've got. Gotta preserve those valuable pieces of Pokemon history, you know?
For those who are beginners or casual enthusiasts in the hobby, or if you're interested in taking a chance on blind packs of the newest cards, one convenient option to find Pokémon cards for sale is to visit the collectible card section of popular big box retailers like Target, Walmart, and GameStop. There, you can easily pick up a few packs or boxes.
You can even try your local Dollar Tree or Family Dollar to find Pokémon cards for $1!
Alternatively, if you prefer online shopping, these same retailers, along with Amazon, offer Pokémon cards for sale on their websites.
There are a ton of places to sell Pokémon cards online. Here are some Pokéfan favorite places to buy and sell trading cards:
You might also like: 10 Great Marketplaces Every Reseller Should Consider
Troll and Toad is regarded by collectors as “strict,” so consult the seller’s guide to learn more about selling Pokémon cards.
Did you know that with Vendoo you can cross-list your items onto multiple marketplaces with just a few clicks? Sell Pokémon cards everywhere with just a few clicks!
You might also like Tips From an Expert to Reselling Online
Buyers of Pokémon are savvy and study the details! We hope this blog inspired you to start selling Pokémon cards confidently today! There is cash in your junk drawer!