Mercari is an online marketplace that allows individuals to buy and sell new and used items. It was founded in Japan in 2013 and has since expanded to the United States (subsidiary: Mercari US) and other countries.
Mercari allows users to list items for sale, set their own prices, and communicate with buyers through the platform. Users can browse and search for items in various categories, including clothing and accessories, electronics, home goods, beauty products, and more.
Mercari also offers a range of features to help ensure smooth and secure buying and selling experiences, such as payment and shipping options (nationwide and local) and a dispute resolution process.
Running a successful reselling business takes more than having the capital to start. It requires creativity, strategy, and resilience to adjust your approach as market trends change. As a budget-minded entrepreneur, you must be particularly clever when finding deals and sourcing products that meet your customer's needs. Learning what to source and understanding an item's sell-through rate can go a long way in helping you build a profitable reselling business.
To help you discover what sells best on Mercari, we have broken them down into categories. We will also walk you through how to find this data on the Mercari website so you can have real-time data.
1. Category: Women
Women's fashion is the biggest category on Mercari, covering everything from clothing to accessories. Women's fashion is so popular on Mercari because of its variety, vast selection, and competitive prices. With such a wide array of options available at a fraction of retail cost, it’s no surprise that women’s fashion remains the number one category in Mercari.
Top Selling Items In Women’s Fashion:
Shoes
-
Fashion sneakers: Nike, Vans, Converse, Adidas and Hoka One
-
Sandals: Birkenstock, Tory Burch, Crocs, Nike, and Michael Kors
-
Boots: UGG Australia, Dr. Martens, Sorel, Hunter, and Timberland
-
Slippers: UGG Australia, Victoria's Secret, Dearfoams, Disney, and Vionic
-
Heels: Christian Louboutin, Steve Madden, Jessica Simpson, Nine West, and Michael Kors
Athletic Apparel
-
Shorts: Lululemon, Nike, Gymshark, Under Armour, and Alphalete
-
Sports bras: Lululemon, Nike, Gymshark, Victoria's Secret, and PINK
-
Jackets: Lululemon, The North Face, Nike, Columbia and Adidas
-
Leggings: Lululemon, Gymshark, Nike, Fabletics, and PINK
-
Pants: Lululemon, Athleta, LuLaRoe, Nike and Adidas
Handbags
-
Crossbody: Coach, Michael Kors, Kate Spade, Loungefly, and Vera Bradley
-
Shoulder: Coach, Michael Kors, Louis Vuitton, Dooney & Burke, and Kate Spade
-
Satchel: Coach, Michael Kors, Kate Spade, Dooney & Burke, and Loungefly
-
Waist or Fanny Packs: Lululemon, Stoney Clover Lane, Coach, Michael Kors, and Loungefly
-
Tote: Michael Kors, Coach, Kate Spade, Thirty-One, and Vera Bradley
Tops & Blouses
-
Tank tops: Torrid, Lululemon, Brandy Melville, Free People and PINK
-
Button-down shirt: American Eagle, Express, Old Navy, J.Crew, and Ralph Lauren
-
T-shirts: PINK, Disney, Lululemon, Brandy Melville, and Gildan
-
Bodysuits: Kim Kardashian, Forever 21, Abercrombie & Fitch, Shein, and Free People
-
Blouse: Torrid, Free People, Zara, Express and Shein
Jewelry
-
Bracelets: Handmade, Pandora, Alex and Ani, Sterling, and independent
-
Rings: Unknown brand, handmade, Sterling, Pandora, and Fragrant Jewels
-
Necklaces: Handmade, Kendra Scott, boutique, Sterling and Betsey Johnson
-
Earrings: Handmade, Kendra Scott, boutique, Kate Spade, and Sterling
-
Pins: Disney, handmade, independent, BTS, and unique vintage
Accessories
-
Hair accessories: Disney and unbranded wigs (ex., cosplays, Brazilian or virgin)
-
Hats: Carhartt, Disney, Lululemon, and UGG Australia
-
Sunglasses: Ray-Ban, Quay Australia, and Gucci
-
Scarves: Burberry, Coach, and Gucci
-
Watches: Michael Kors, Fossil, Disney, Bulova, and Citizen
Sleepwear & Robes
-
Pajama sets: Victoria's Secret, Secret Treasures, Disney and Stars Above
-
Nightgowns & sleep shirts: Victoria's Secret, Secret Treasures, Torrid, and Shein
-
Pajama pants: Hello Kitty, Disney, Victoria's Secret, Sanrio and Old Navy
-
Robes: Victoria's Secret, PINK, Pottery Barn, and Juicy Couture
2. Category: Toys & Collectibles
Toys & Collectibles are the second biggest category on Mercari. It’s a treasure trove for collectors of all ages, with items ranging from classic vintage toys to limited edition collectibles and everything in between.
Top Selling Items In Toys & Collectibles:
Collectibles & Hobbies
-
Bobbleheads: Funko
-
Paper collectibles: BTS, ATEEZ, NCT, Seventeen, and Twice
-
Dolls: Barbie, Disney, Mattel, Cabbage Patch Kids, and Lalaloopsy
-
Souvenirs & Memorabilia: Disney, Taylor Swift, Harry Potter, BTS, and Star Wars
-
Figurines: Funko, Good Smile Company, Banpresto, Bandai, and Precious Moments
Action Figures & Accessories
-
Action figures: Hasbro, Funko, NECA, WWE, and Marvel
-
Accessories: Hasbro, NECA, Bandai, Disney, and G.I. Joe
-
Playsets: Fisher Price, Imaginext, Playmobil, Disney, and Hasbro
Stuffed Animals & Plush
-
Stuffed animals: Squishmallows, Disney, Sanrio, Pokemon, and Kelly Toy
-
Plush figures: Disney, Squishmallows, Pokemon, Sega, and Funko
-
Beanbag plushies: TY Beanie Babies, Cepia, Cocomelon, Disney and Jellycat
Dolls & Accessories
-
Fashion dolls: Monster High, Mattel, American Girl, Bratz, and Barbie
-
Dollhouses & play sets: Fisher Price, Calico Critters, Barbie, Disney, and Hearth & Hand with Magnolia
-
Clothes: American Girl, Cabbage Patch Kids, Reborn, Barbie, Hazel Village, and Bratz
-
Accessories: American Girl, Monster High, Our Generation, Fisher Price, and Barbie
Trading Cards
-
Trading card boxes: Pokemon, Weiss Schwarz, Yu-Gi-Oh!, Wizards of the Coast, and Konami
-
Single cards: Pokemon, BTS, ATEEZ, Wizards of the Coast, Bandai, and NCT
-
Booster packs: Pokemon, Wizards of the Coast, Konami, Yu-Gi-Oh!, and Bandai
You might also be interested in: A Reseller’s Guide to Selling Pokemon Cards OR Trading Card Guide: How and Where to Sell Sports Cards
3. Category: Electronics
Electronics is one of the most popular categories on Mercari, taking third place in terms of overall sales. From phones and tablets to computers and gaming systems, you can find just about anything related to electronics in this section.
Top Selling Items In Electronics:
Video Games & Consoles
-
Nintendo Switch: Animal Crossing, Super Mario 3D All-Stars, Pokemon Scarlet, and Mario Kart 8 Deluxe
-
Playstation 4 & 5: God of War: Ragnarok, Elden Ring, Madden NFL 23, and Horizen Forbidden West
-
Xbox 360 & One: NCAA Football 14, NCAA Football 13, NCAA Football 10, A Way Out, and Amazing Spider-Man 2
Consoles
-
Nintendo: Switch, Wii, Switch Lite, DS Lite, and 64
-
Playstation: 4, 2, 4 Slim, and 3
-
Xbox: One, One S, 360 and Series S Digital Edition
Accessories
-
Playstation 4, 5, and 3 controllers
PC games
-
Razer mouse, keyboards and headset and a variety of Sims games
Cameras & Photography
-
Digital cameras: Canon, Sony, Nikon, and Fujifilm
-
Film & Polaroid cameras: Fujifilm (Instax cameras), Polaroid, Canon, and Minolta
-
Camera & photo accessories: Bags, lenses, tripods, micro SDs, and batteries
Home Audio
-
Bluetooth speakers: JBL, Bose, Ultimate Ears, Apple and Sony
-
Home speakers: Bose, Sonos, Sony, and Klipsch
-
Microphones: Shure, Rode, and Blue Microphones
Smart Home & Security
-
Home surveillance: Ring, Amazon, and Arlo. Doorbells, outdoor and indoor cameras
-
Smart speakers & assistants: Amazon (Echo products) & Google (Nest Mini)
-
Smart lighting: Philips, Amazon, and Lutron. Switches, bulbs and plugs
-
Smart thermostats: Nest, Honeywell, and Ecobee
Wearables
-
Smart watches: Apple (series 3, 6, and 7), Samsung Galaxy, and Garmin
-
Smart watches accessories: Apple (watch bands), and Amazon (generic watch bands)
-
Fitness trackers: Fitbit (Versa, and Inspire)
Ready to start crosslisting to Mercari and 10 other marketplaces? Sign Up for Vendoo for FREE today!
4. Category: Men
Men's fashion is one of the best categories to sell on Mercari. It's one of the fastest-growing sectors on Mercari, and it is the fourth most popular category. The variety of styles, trends, and products available makes it popular among male shoppers looking for a bargain. With this in mind, it is important to ensure you keep up-to-date with the latest trends and source items that cater to customer needs.
Best Men’s Fashion to Sell on Mercari:
Jeans
-
Classic, straight leg: Levi's, True Religion, Wrangler, and American Eagle
-
Slim / Skinny: Levi's, American Eagle, Lucky Brand, and Hollister
-
Boot cut: Levi's, BKE, American Eagle, and Wrangler
-
Relaxed: Levi’s, Carhartt, Wrangler, and True Religion
Shoes
-
Fashion sneakers: Yeezy, Vans, Nike, and Converse
-
Boots: Timberland, Dr. Martens, UGG Australia, and Ariat
-
Athletic: Nike, Air Jordan, Adidas, and New Balance
-
Sandals: Yeezy, Nike, Birkenstock, Crocs, and Adidas
Coats & Jackets
-
Windbreaker: Nike, Adidas, Reebok, and Columbia
-
Vest: Patagonia, Carhartt, The North Face, and Nike
-
Puffer: The North Face, Patagonia, Nike, Columbia, and Moncler
-
Fleece: Patagonia, The North Face, Columbia, and Nike
Tops
-
Button-front: Ralph Lauren, Dixxon, Polo Ralph Lauren, and Wrangler
-
T-shirts: Gildan, Nike, Disney, Hot Topic, and Harley Davidson
-
Polos: Polo Ralph Lauren, Nike, Under Armour, Burberry, and Lacoste
-
Dress shirts: Express, Polo Ralph Lauren, Van Heusen, Burberry, and Ralph Lauren
Sweats & Hoodies
-
Sweatshirt: Nike, Polo Ralph Lauren, Champion, Patagonia, and Disney
-
Sweat pants: Nike, Adidas, Under Armour, Champion, and Lululemon
-
Hoodie: Nike, Champion, Under Armour, Polo Ralph Lauren, and Adidas
-
Sweatsuits: Nike, Polo Ralph Lauren, Adidas, Under Armour, and Air Jordan
Don't miss out on boosting your online sales – Grab your copy of Vendoo's Ultimate Marketplace Guide for Resellers today!
5. Category: Home
Home items are the fifth largest category on Mercari. Whether you’re looking for a statement piece of decor to finish your living room or need some extra kitchenware for everyday use, Mercari has it all. You can find quality items at unbeatable prices and with so many different styles available, you’ll be sure to find something to match your interior design aesthetic.
Top Selling Items In Home:
Bedding
-
Blankets: Victoria's Secret, Pendleton, and Disney
-
Throws: Disney, Rae Dunn, and Vera Bradley
-
Bed sheets: Threshold, Rae Dunn, Target, and Ralph Lauren
Home Appliances
-
Kitchen appliances: KitchenAid, Ninja, Hamilton Beach, and Cuisinart
-
Vacuums: Dyson, Bissell, Shark, and Hoover
-
Air purifiers: Dyson, Honeywell, 3M, filter and parts replacements
Seasons Decor
-
Halloween: Disney, Rae Dunn, Target, and Johanna Parker
-
Christmas: Hallmark, Disney, Rae Dunn, Department 56, and Target
-
Valentine: Rae Dunn, Target, and Johanna Parker
-
Easter: Rae Dunn, Target, TJ Maxx, and 10 Strawberry Street
Home Decor
-
Fragrance: Scentsy, Bath & Body Works, Young Living Essential Oils, and Pink Zebra
-
Candles: Bath & Body Works, Yankee Candle, Diptyque, and Slatkin & Co.
-
Decor accents: Rae Dunn, TJ Maxx, and Target
-
Decorative pillows: Target, Rae Dunn, Pottery Barn, and Threshold
Kitchen Dinnerware
-
Bowls: Rae Dunn, Pioneer Woman, Disney, and Tupperware
-
Dinner plates: Corelle, Rae Dunn, Pioneer Women, and Disney
-
Dinnerware sets: Pioneer Woman, Corelle, Rae Dunn, and Disney
How To Find What Sold On Mercari’s Website
Finding real-time data on what has sold on Mercari can be very helpful in determining which products are trending. To get this valuable information, start by selecting the category you’re most interested in. Once you’ve chosen your desired category, a list of available subcategories will appear.
The subcategories can include items such as boots, sandals, etc., which may often change based on current trends or consumer preferences. You can then use this data to tailor your offerings to meet current consumer demand. With access to real-time data from Mercari, you can stay ahead of the curve and ensure that your business is providing products customers actually want!
Step-by-Step:
1. Click on the Explore tab and See All
2. Scroll down on the left side column, and ensure that you select 'Sold' and 'Any'
3. Scroll up to where you can see 'Category'; the main categories are listed based on the most sold category. The main categories rarely fluctuate except for Home and Men because they are not far apart in volume.
4. Click on a main category to find out the sub-categories (ex. athletic apparel). Again, this is listed based on the most sold, and this data fluctuates every day. For example, yesterday, shoes were the #1 sub-category for Women, but today, it is now athletic apparel.
5. Click on a sub-category to find out what type of item sells well. For example, sports bras and jackets are the top 2 items that sell well under the sub-category: athletic apparel.
From here, you can get down to the nitty-gritty of things. You can filter from brands, sizes, colors, and conditions.
Unfortunately, you can only find this data on the website, not the Mercari app.
Armed with this knowledge, you can use the data on Mercari to understand current trends better and tailor your sourcing and selling strategies. With access to real-time data, you’ll be able to make smarter decisions about which items are likely to perform the best and target customers more effectively. Keeping up-to-date with market conditions will ensure your reselling business remains successful over time.
List, manage, and grow - all in one place.