Top-Selling Items on Etsy in 2023

Marketplaces 101
Top-Selling Items on Etsy in 2023

Looking for the latest best-selling items on Etsy? Check out our updated guide on Top-Selling items on Etsy 2024


Selling on Etsy is an excellent opportunity for creatives and artisans to reach a global audience and showcase their work. Etsy provides an easy-to-use platform to set up shop, create listings, list products and manage an online store. With millions of buyers around the world, selling on Etsy allows independent businesses to build a successful brand with minimal investment. The site's user base continues to grow, so plenty of customers are looking for unique items crafted by creative entrepreneurs.


If you're looking for inspiration or niche ideas on what to sell on Etsy or wondering if Etsy is the right venue to market your products, this article will help you.


Here are nine of the most popular items being sold on Etsy today:

  1. Handmade Jewelry

  2. Crafts & Supplies

  3. Notebook & Journals

  4. Printables

  5. Wedding & Party Supplies

  6. Homemade Bath & Beauty Products

  7. Zero Waste Products

  8. Vintage

  9. Home Decor


1. Handmade Jewelry


Handmade jewelry is the perfect way to launch your e-commerce business and make a career out of selling unique, beautiful pieces. The global jewelry market is forecast to experience exponential growth within the next few years: $330 billion by 2026. With the e-commerce site Etsy, anyone can create an online store—all you need is a vision and some creativity. Sellers on Etsy are able to bring their desired designs and pieces to life while reaching out to a broader audience than ever before.


Etsy has a vast selection of jewelry to choose from, including but not limited to the following categories:

  • Necklaces

  • Rings

  • Bracelets

  • Earrings

  • Body Jewelry


Selling jewelry on Etsy is an excellent way to reach a wide range of people. From pendants to chokers, signet rings, braided bracelets, and even chandelier earrings, the available options for accessorizing are virtually endless. 


Keep in mind that a jewelry purchase is an intensely individual choice; customers desire something one-of-a-kind for someone extraordinary. So, while the market can seem saturated with options, there is still great potential for new sellers who are able to create something truly original.


2. Crafts & Supplies


Etsy has become a go-to for people looking for one-of-a-kind finds to make their own jewelry or accessorize their clothing. Handmade jewelry is one of the most popular items on Etsy, so it shouldn't come as a shock that crafts and supplies are also amongst the leading sellers. 


Their craft supplies allow users to easily create stunning pieces of jewelry that perfectly match any outfit or resell. For example, from fitted beads and charms to decorative buttons and tassels, customers can choose and combine various items with the peace of mind that they aren't ordering the same piece.


What you can find under the craft supplies section:

  • Stickers

  • Crafting tools and kits

  • Beads

  • Stones

  • Hooks

  • Pressed flowers

  • Gems


Did you know you can drop-ship on Etsy? Creating custom stickers on Etsy can be a great way to make some extra income in your spare time! Working with a print-on-demand vendor (POD) is an easy and cost-effective way to get started. All you need to do is create your own stickers, submit the design, and let the POD vendor handle the printing and shipping for you. It's a foolproof way to build an e-commerce business from scratch – no inventory costs and no risk involved! So if you're looking for a fun side hustle that doesn't require a lot of work, drop-shipping stickers on Etsy is definitely worth considering.


3. Notebooks & Journals


Etsy is home to all kinds of unique gifts and personalized items, including notebooks, journals, and planners. To find the perfect one for a loved one (or yourself!), start your shopping journey by looking at Etsy's range of customized stationery. You can choose styles ranging from elegant and traditional leather-bound journals, to lined digital diaries with vibrant colors. If you want to make your gift special, you can personalize it by engraving your chosen name or quote onto the front cover or spines.


personalized planner etsy

(image from Etsy: Lsite)


It's great if you're looking for something thoughtful, personal and truly one-of-a kind! These creative tools are perfect for taking notes, writing lists, journaling, and even drawing or sketching. There is an increasing trend of people using these books as interesting and personalized ways to show what’s on their minds. With many fun new designs to choose from every day, Etsy provides a great option for customers looking for aesthetic but also helpful writing tools.


4. Printables


Printables are becoming increasingly popular due to their convenience and affordability. With a digital download, customers can purchase anything from Etsy, such as resume templates, chore charts, photo albums and even coloring books, right from the comfort of their own homes and print them out. Not only is this helpful for those with tight budgets or busy schedules that cannot make it to a store, but they can also put together personalized products in a matter of minutes.


However, the #1 best seller in this category is planners.


Printable planners such as:

  • Fitness goal trackers

  • Meal planners

  • Financial trackers

  • Budget planners

  • Shopping checklist

  • Content planners for social media, blogs etc.


People want to pay for products that bring them convenience and organization, which is why planners on Etsy are so popular. The best part of selling printables on Etsy is, once you have it designed and uploaded, it's a create-once-sell-forever product! Plus, there's no need to worry about shipping when selling planners - set up an automated download link and send your customer the planners digitally. It's truly an excellent source of passive income!


Don't miss out on boosting your online sales – Grab your copy of Vendoo's Ultimate Marketplace Guide for Resellers today!


5. Wedding & Party Supplies


For sellers looking to capitalize on the booming market of weddings and festivities, getting into the wedding supplies and decorations game is a great idea. Event essentials provide sellers with a wide range of products to sell, taking advantage of the fact that US weddings carry an average spend of over $50,000! It’s no wonder that Etsy is the go-to destination for wedding and party planners alike.


In the Etsy marketplace, the wedding and party category have various products, such as:

  • Invitations

  • Thank You cards

  • Favors

  • Guest book

  • Cake topper

  • Personalized gifts

  • Wedding apparel

  • Decorations (balloons, napkins, candles etc.)


Fun fact: I bought my wedding cake topper from Etsy!


When it comes to planning a wedding, brides want to make sure everything is special and unique. With Etsy, they find one-of-a-kind invitations with gorgeous handwritten calligraphy, handmade decorations, jewelry, creative bouquets and corsages, and so much more. All with the ease of shopping from home. Not only can brides find just what they're looking for on Etsy, but chances are it won't be available anywhere else - making sure their wedding stands out from all others!




6. Homemade Bath & Beauty Products


With more and more people seeking for ways to take better care of their bodies, the bath and beauty category has seen a major shift towards all things homemade and organic. Gone are the days of blindly grabbing whatever is most convenient at the store; nowadays, it’s all about organic and eco-friendly. That’s why Etsy has become such a haven for bath and beauty enthusiasts searching for homemade solutions to their skincare woes.


Consumers are looking for products that are free from synthetic or chemical-infused elements, such as homemade:

  • Bar soaps

  • Body lotions

  • Bath bombs and shower steamers

  • Face masks

  • Essential oils

  • Face cream and serums

  • Lipsticks and balms


Everyone’s beauty routines are different but there is one common thread–– these days, people are much more conscious about the products they’re using and where they’re sourced from. With e-commerce sites like Etsy offering a platform for handmade products - an opportunity that few other companies provide - now is the perfect time to tap into this lucrative market.


7. Zero-Waste Products


Shopping sustainably is becoming increasingly popular as we move into the 21st century, and Etsy is one of the leading platforms for eco-friendly businesses to make their mark. What exactly does 'zero waste' even mean? According to EPA:


Zero Waste: The conservation of all resources by means of responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning and with no discharges to land, water, or air that threaten the environment or human health.


Here is a list of zero-waste products that are popular on Etsy:

  • Plant-based tools: toothbrush, scrubber, hairbrush etc.

  • Reusable bags for produce, storage, and shopping

  • Cloth towels replacement for paper towels, toilet paper, diapers etc.

  • Bar soaps replacement for liquid dish soap, hair shampoo, and conditioner


Shopping sustainably is definitely a positive step to take in our digital world, and Etsy is perfect for people looking to support eco-friendly businesses. On this platform, sellers are able to offer products made from recycled materials or with minimal packaging that reduces waste and encourages reuse and sustainability.


8. Vintage


It's no secret that the e-commerce platform Etsy has become known for its variety of handmade goods, vintage finds, and artwork sold by independent creatives from around the world. Those looking to shop sustainably can turn to Etsy's growing selection of vintage items, including clothing, jewelry, and memorabilia. Not only does this give shoppers the opportunity to purchase items responsibly, but it also has potential environmental benefits by reducing the consumption of new materials and resources.


When you're selling vintage goods on Etsy or anywhere else, you'll likely find that the two most common questions you're asked are:


How old should the item be to be considered vintage, and what is the difference between vintage and antique?


Generally, items with a 20 years ago or longer production date can be classified as vintage. Antiques, however, are much older; often going back centuries, and rare. Ultimately, it’s up to you as a seller to research an item’s history and decide whether it fits into one of these categories. For example, an old typewriter from the 1960s would likely be in the vintage range, whereas a grandfather clock from the 1700s would no doubt be classified as an antique.


Etsy is buzzing with the top vintage items to buy, and here are just a few of the most sought-after ones:

  • Rings

  • Dresses

  • T-shirts

  • Decor

  • Art & Prints


Shopping on Etsy keeps money circulating within local economies and allows users to support individual sellers instead of large corporations - all values that are in line with Etsy's mission.


9. Home Decor


Shopping for unique and creative home decor items has never been easier with Etsy. With a vast selection ranging from mugs to faux fur throw blankets, Etsy's marketplace has something for everyone. Whether you’re looking to spruce up your living space, fill it with cozy vibes, or get some one-of-a-kind pieces to make your friends jealous – it’s all at the touch of a few clicks away.


Here are a few popular home decor items that you can find on Etsy marketplace:

  • Wall art: custom neon signs, pet portraits, wood monograms, metal street signs, and decals

  • Vases

  • Bookends

  • Faux or dried plants

  • Rugs: customized or handmade

  • Figurines

  • Candles

  • Mugs


The options for home decor items on Etsy are plentiful! It's really amazing how easy Etsy makes it easy for anyone with their own original creations to get started and put them out for sale. Not only does it make buying unique and handmade decorations effortless and enjoyable, but also gives sellers an opportunity to showcase their talents to the world without having to invest in expensive retail costs.


Is Selling on Etsy Worth It?


Many people shy away from eCommerce because they think it's too competitive. But with a little creativity, you can still make your mark. Etsy is an excellent platform for selling unique items. And since it focuses on vintage, handmade and craft supplies, it's the perfect place to sell niche items. For example, you could open a shop that specializes in custom pet portraits. Or if you're looking for a more passive income approach, you could open a digital print shop. Either way, you'll be able to stand out from the crowd and make some extra money.


Etsy has provided many small-scale businesses with an accessible platform to begin and grow their operations from home. With its mission in mind, the e-commerce site prioritizes promoting local resources for users looking for handmade products and customized goods. By shopping on Etsy, individuals are able to practice conscious consumption by supporting the work of individual sellers instead of benefiting large corporations. As a result, users have access to items with meaningful stories while making an economic impact in the communities they inhabit.


You might also be interested in 10 Great Marketplaces Every Reseller Should Consider


Are you thinking of selling on Etsy? Let us know in the comments below!

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