f you are searching for the top activewear brands to resell, Nike, Lululemon, Adidas, Vuori, Alo Yoga, Athleta, Halara, and Gymshark consistently perform well across Poshmark, eBay, Depop, Mercari, and other resale platforms. Activewear demand stays strong year round and often spikes before the new year and before summer, when buyers refresh their fitness wardrobes and daily athleisure looks.
While BOLO brand lists are helpful, resale success still depends on pricing, condition, style selection, and listing quality. Two sellers can list the same brand and get very different results based on photos, keywords, and timing. Below is a reseller-focused breakdown of the top activewear brands and the product types that tend to attract the most demand, plus practical sourcing and listing tips.
Nike
Nike is the largest and most recognizable name in athletic apparel and footwear, and that brand power carries directly into resale. The company spans performance gear, streetwear, team apparel, and collectible sneakers, which means your potential buyer pool is much larger than with niche fitness brands. Nike pieces are purchased by athletes, casual wear buyers, and sneaker collectors simultaneously.
👀 Be on the lookout for vintage Nike pieces.
Nike’s product ecosystem is built around named technologies and model lines, and buyers often search using those exact terms. Performance fabrics like Dri FIT and Therma FIT, lines like Nike Pro and Tech Fleece, and shoe families like Air Max and Dunk all have built-in search demand. That search behavior makes Nike easier to sell when your listing includes the correct model names and fabric terms rather than generic descriptions.
💡Tip: Include style name, style number, and colorway when possible in your listings, as buyers search this way.
Top Nike resale performers include Nike Dunks, Airmax runners, Tech Fleece hoodies and joggers, Nike Pro leggings, shorts, and Nike Sports bras (as shown in order)
💡Tip: Team jerseys and soccer gear also perform very well, especially during active sports seasons.
Nike is so popular that it can be tough to find, but consider sourcing at Nike outlets, thrift stores, yard sales, and Facebook Marketplace.
Lululemon
Lululemon dominates the athleisure category: athletic clothes that you can also lounge in. It remains one of the strongest activewear resale brands because it is comfortable, well-made, and trendy. Buyers are often extremely familiar with product names and materials, and they actively hunt for specific leggings, jackets, and tops rather than browsing generally. That behavior supports higher resale prices when you identify items correctly in your listings.
💡Tip: To look up the exact style name and colorway of a Lulu piece, check out Lulufanatics.
Lululemon is especially known for technical yoga and training fabrics that feel soft, compressive, or weightless depending on the line. Shoppers often have strong preferences for certain fabrics, such as Nulu or Everlux, and will search specifically for them. Lululemon also rotates colors frequently, so discontinued colorways and prints can develop resale demand long after retail sells out.
💡Tip: Do not use stock images from the Lululemon website; the brand is known for zealously defending its IP and will report your listings for copyright violation.
Consistent top sellers include Align leggings, Scuba hoodies, Wunder Train leggings, Define jackets, Scuba hoodies, Swiftly Tech tops, and the Everywhere Belt Bag, shown in order:
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Adidas
Adidas blends sport performance with street style in a way that translates well to resale. The brand has deep roots in athletics but also strong fashion credibility through its Originals line and retro designs. That dual identity helps Adidas pieces appeal to both athletic buyers and style-focused buyers.
💡Tip: If a piece has the Trefoil logo, include the word Originals in your title and description to attract more buyers.
Many Adidas items are logo and stripe recognizable from a distance, which helps them stand out in search results and thumbnails. Buyers frequently look for specific franchises such as Ultraboost or Samba in footwear, and Originals or Trefoil in apparel. Retro track jackets and coordinated sets have remained especially popular in resale for years.
Strong resale items include Ultraboost and Samba sneakers, Originals track jackets, three stripe pants and leggings, logo hoodies, and matching track sets.
💡Tip: Vintage and retro Adidas pieces with embroidered logos can perform particularly well with streetwear buyers.
Vuori
Vuori is a top-selling brand. It has grown quickly by focusing on softness, comfort, and versatility rather than high compression or flashy branding. The brand sits in the premium athleisure space and is especially popular with buyers who want clothing that works for travel, remote work, and daily wear as well as light workouts.
💡Tip: Include words like loungewear, altleisure, quiet luxury, travel, and performance in your titles for Vuori. Buyers often search by these terms.
Vuori pieces are often described by buyers as staples, which creates repeat demand for the same core products. Men’s items are particularly strong in resale, which gives resellers an advantage because many sellers still focus mostly on women’s activewear. Clean designs and neutral colors help Vuori items stay relevant across seasons.
Top sellers include the Sunday Performance Jogger, Kore Shorts, performance hoodies, Strato Tech tees, and soft training pullovers.
Reselling activewear? Check out Top-Rated Online Marketplaces
Alo
Alo Yoga positions itself as fashion-forward activewear designed for studio to street wear. The brand has strong visibility through influencers and celebrities, and many buyers view it as a style label as much as a performance label. Because of that positioning, trendy pieces often outperform basic staples on the resale market.
Alo frequently releases modern silhouettes, cropped cuts, ribbed fabrics, and elevated layers that photograph well and attract fashion-oriented buyers. Outerwear and statement layers from Alo often hold resale value better than expected because they cross into everyday fashion.
Best resale performers include Airlift and Airbrush leggings, matching bra and legging sets, sherpa jackets, puffers, and cropped hoodies and pullovers.
Athleta
Athleta is known for functional, size-inclusive activewear that blends workout performance with everyday practicality. The brand focuses heavily on fit options, comfort, and features like pockets and built-in shorts, which are details buyers actively look for on resale platforms.
Athleta attracts buyers who want dependable quality and wearable designs for function over fashion. That steady demand makes it a reliable resale brand even if individual pieces do not always reach the highest price points. Extended sizes, petite, and tall options can be especially strong performers because buyers have fewer choices in retail.
💡Tip: Call out features like zip pockets, stash pockets, built-in shorts, and compression panels in your description.
Top sellers include Salutation and Elation leggings, printed leggings, active dresses with built-in shorts, cozy hoodies, and puffer vests and jackets (shown in order)
Halara
Halara is a newer, trendy activewear label that gained popularity through social media and viral TikTok moments. The brand is less about heritage and more about specific hit products that resonate with younger buyers and casual athleisure shoppers.
Halara resale success is usually tied to recognizable viral styles rather than the brand name alone. Buyers often search by item type, such as exercise dress or skort, and then choose Halara because they recognize the look and price point. That makes keyword selection especially important when listing.
💡Tip: Halara will not yield resale prices as high as the other blogs mentioned herein, but it is a fast seller.
Top sellers include exercise dresses with built-in shorts, tennis skirts and skorts, and matching casual active sets. Current and recognizable styles tend to move much faster than older basics.
Gymshark
Gymshark built its reputation through a digital community and gym-focused performance wear. The brand is especially popular with strength training and fitness audiences, and many buyers look for specific collections and matching sets rather than single items.
Gymshark designs often feature seamless construction, sculpting panels, and contour shading, which makes the pieces visually distinctive in listings. Because many releases are collection-based, buyers frequently search for sets that are no longer available at retail.
💡Tip: If you have both pieces of a Gymshark set, list and photograph them together first. Sets often produce higher total returns than splitting items immediately.
Strong resale items include seamless leggings, contour sets, matching bras and leggings, and training shorts and tops. Coordinated sets usually outperform single separates in both speed and price.
More Top Selling Activewear Brands for resellers
In addition to Nike, Lululemon, Adidas, Vuori, Alo Yoga, Athleta, Halara, and Gymshark, here are some more top-selling activewear and athleisure brands:
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Hoka: Hoka is one of the fastest-growing running footwear brands in resale thanks to its max cushion designs and comfort reputation. Clifton and Bondi models are especially strong sellers, and lightly worn pairs often resell quickly.
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SKIMS: Skims performs strongly when its shaping and lounge-driven pieces overlap with activewear and athleisure. Sculpting leggings, bras, bodysuits, and matching neutral sets from newer drops tend to generate the highest resale interest.
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Puma: Puma continues to perform well in resale thanks to logo-driven streetwear, collaborations, and athletic staples. Sneakers, logo hoodies, and retro track styles tend to move best.
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Under Armour: Under Armour has steady demand for performance gear, especially men’s training apparel and cold-weather base layers. Compression wear and athletic tops sell consistently at accessible price points.
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Fabletics: Fabletics sells well when styles are current and tags are still attached. Matching sets, leggings, and sculpting pieces do best, especially in bold colors and newer collections.
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Outdoor Voices: Outdoor Voices attracts buyers who prefer minimalist athleisure. Exercise dresses, skorts, and relaxed sets often perform strongest on resale platforms.
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Beyond Yoga: Beyond Yoga is known for ultra-soft fabrics and comfort-focused fits. Spacedye leggings, lounge sets, and maternity activewear pieces are frequent resale winners.
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Sweaty Betty: Sweaty Betty has loyal buyers looking for technical leggings and stylish workout layers. Printed leggings and performance tops tend to resell best.
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On Running: On Running footwear and apparel have grown rapidly in demand. Running shoes and performance layers attract strong resale interest, especially in excellent condition.
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New Balance: New Balance performs very well in both athletic and lifestyle resale markets. Sneakers, performance wear, and vintage logo apparel all have solid buyer demand.
Top-Selling Athleisure Brands in 2026
Activewear remains one of the most dependable resale categories because it solves everyday wardrobe needs. People wear these pieces to the gym, while traveling, working from home, running errands, and styling casual outfits, which keeps buyer demand broad and constant.
Brands like Nike, Lululemon, Adidas, Vuori, Alo Yoga, Athleta, Halara, and Gymshark lead the category, but strong sales are often driven by specific product lines and styles, not just the label on the tag.
The most successful resellers treat activewear like a style-based category rather than a generic clothing category. They learn model names, fabric types, and signature product lines. They photograph stretch, texture, and features clearly.
They use buyer search language such as Align, Tech Fleece, seamless, exercise dress, and track jacket instead of vague descriptions. Small accuracy upgrades in your listings can produce large improvements in sell-through rate and price.
Activewear also rewards wide sourcing. Thrift stores, outlet clearance, closet cleanouts, BST (buy-sell-trade) groups, and local bundle deals can all produce profitable inventory when you know what to look for. Mixing high-volume staples with higher margin trend pieces creates balance in your store and steadier cash flow.
Do you sell activewear? Share your best brands in the comments! 👇🏽
