Vendoo's Blog: A Seller's Corner

Reseller Marketing Tools: How to Create a Linktree & Best Practices

Written by Erynn A. Hamel | Apr 15, 2024 3:13:17 PM

In today's technological landscape, establishing a strong online presence is crucial for e-commerce resellers. Creating and sharing online content is key to building your brand, attracting buyers, promoting your marketplaces, and driving engagement. LinkTree is a powerful tool that provides you a way to share multiple URL links on a centralized, decorated forum.

 

In this article, we'll explore what LinkTree is, how to create a Linktree, and how to leverage Linktree for e-commerce and affiliate marketing.

 

What is LinkTree?

LinkTree is a simple yet effective tool that allows you to create a single, customizable landing page containing multiple links to their desired destinations

 

Instead of being restricted to sharing only one link on platforms, like your Instagram bio section, Linktree enables you to showcase a collection of links. 

 

You have probably seen a Linktree link in someone’s bio on social media. 

 

Linktree provides you with one link that brings viewers to a landing page containing dozens of other links, making it easier to navigate to different web pages, social media profiles, online stores, affiliate links, and more. 

 

How to Create a Linktree:

Creating a Linktree is a straightforward process:

 

  • Sign Up: Start by signing up for a Linktree account. You can sign up using your email address or by connecting your existing social media accounts.
  • Add Your Links: Once logged in, you can customize your Linktree page by adding links to your various online destinations. This could include your online stores, social media accounts, affiliate links, and more. 
  • Personalize Your Page: Customize the appearance of your Linktree page by selecting a theme, colors, fonts, a background image, and button styles that align with your branding. There are so many choices. 
  • Share Your Linktree: After customizing your page, you'll receive a unique URL which you can share across your social media profiles, email signature, or anywhere else you want to direct your audience.

 

💡Tip: I didn’t like the link that was given to me by Linktree. I purchased my own domain name on GoDaddy, and transferred my linktree URL to my domain name.

 

How Much Does Linktree Cost?

Linktree has a free version that will probably be just fine for many. But, a paid Linktree more customization options, detailed analytics, and access to educational content. 

 

Linktree has a Free version, Starter Plan, Pro Plan, and Premium Plan. 

 

Plans reflect prices as of April 2024. To see current options, click here

 

I started with a free version and I’ve been using the pro version for a few years now. I use the analytics to help scale my growth and I also liked how I could truly make it look like my own website. 

 

 

Using Linktree for E-commerce:

For resellers on platforms like eBay, Poshmark, Whatnot, Depop, and Etsy, Linktree offers a convenient way to drive traffic to your online stores and product listings. 

 

Centralize Your Store Links: Instead of sharing just a direct link to one of your stores, you can create a Linktree landing page featuring links to all of your stores (and more).

 

💡Tip: With a paid account, you can also add clickable social media and email icons to appear on your page.

 

Feature Products: Instead of sharing individual product links, you can create a Linktree page that consolidates all your product links, or even just a few.  This makes it easier for potential customers to explore your offerings without having to navigate through multiple pages.

 

💡Tip: The first link on your Linktree will be the first to catch attention. Be sure to use this space strategically for product features.

 

Affiliate Marketing: If you’re a reseller, you’re an affiliate. All of the marketplaces give us unique codes to share with people looking to sign up. A great place to feature all of your affiliate links is in your Linktree.

 

💡Tip: You might also consider applying for the Amazon Associates affiliate program. It gives you a place to feature all of your favorite products and supplies on Amazon and you earn cash when people purchase! 

 

Promote Sales & Promotions: Use Linktree to highlight special promotions, discounts, or limited-time offers. Direct users to specific product categories or sale pages to maximize engagement and conversions.

 

Want to add more marketplaces to your Linktree? Sign up for Vendoo today!

 

Other Applications of Linktree:

Beyond e-commerce, Linktree can be utilized for a variety of purposes, including:

 

Content Promotion: Share links to your latest blog posts, videos, podcasts, or other content across multiple platforms.

 

Payment Processing: If you want to provide buyers with a place to purchase from you directly, you might consider adding links to your PayPal, Venmo, and Zelle accounts. 

 

💡Tip: On my Linktree, I have accounts linked at “Buy Me a Coffee” and “Tip Jar” which are both ways for people to virtually “tip” you (subject to a small fee). 

 

Social Media Optimization: Direct followers to your various social media profiles, allowing them to connect with you across multiple platforms.

 

Linktree offers a streamlined solution for managing and sharing multiple links effectively. Whether you're a reseller, content creator, or affiliate marketer, Linktree empowers you to consolidate your online presence and drive engagement across various platforms. 

 

We hope this article helped you learn how to create a Linktree and start strategically using Linktree to enhance your visibility, increase website traffic, and, ultimately, achieve your online goals with greater efficiency and ease.