BOLO Brands to Resell in 2023

Seller's Corner
BOLO Brands to Resell in 2023

As a seasoned reseller, I understand how overwhelming it can be to start your own reselling business. That's why I've put together a comprehensive list of brands (and particular items) to be on the lookout for (BOLO) when you are thrifting, going to garage sales or doing some retail arbitrage.


Along with my personal experiences, I've also taken inspiration from other prominent YouTubers and reseller communities on Facebook and Discord. From sourcing products to optimizing listings, this list covers everything you need to know to become a successful reseller. So, whether you're just starting out or looking to take your reselling journey to the next level, these insights are sure to be a valuable resource.


Clothing BOLO Brands to Resell in 2023



  • Boasting an extensive collection of stylish garments, Reformation offers everything from jeans and jumpsuits to jackets and dresses.

  • For savvy shoppers, dresses and jackets are a great way to make a profit - they tend to resell for around $50-$100!

  • If you stumble across this item at a bargain price, it is definitely worth purchasing.


Ted Baker

  • Offers a variety of clothing items, including pants, shoes, and dresses.

  • Dresses have proven to be a hot commodity and can fetch up to $100 when resold.

  • This brand has an engaged audience and creates exceptional and well-crafted pieces.

  • Ensure you review the style for any outdated trends before purchasing.



  • Expertly curating exceptional outerwear, including stylish jackets and coats.

  • Jackets and coats are always in high demand, sellers can earn upwards of $200 when resold.

  • Embellished with branding on zippers and tags.


Peruvian Connection

  • Dresses are their hot-selling item lately

  • Listing prices range from $50-$75 and even higher for items crafted with intricate designs or made from superior materials.


MM LeFleur

  • Excellent quality dresses that retail for an impressive $500 - making them a great value when you resell it at $90-$100!



  • Unique style statement: JNCO jeans from the Y2K era. 

  • Find gently used pairs and resell them between $100-199 easily.


Christy Dawn

  • Deadstock fabrics and limited-edition batches make this clothing item highly sought after!

  • Made in the US.

  • You can make up to $200 selling used dresses!

  • Boots are an extremely profitable investment, often reselling for up to $150.



  • Devoted fan base and highly sought after among medical workers

  • Perfect for spending long days on your feet, walking around with ease.

  • With some effort, clogs in the classic Mary Jane style and timeless black color can be resold for a tidy profit of $40-$50.


Veronica Beard

  • Many products from this brand are usually priced exorbitantly when purchased through retail outlets.

  • The Dickey jacket has the potential to be resold for a lucrative sum of up to $200!

  • Acquire a range of stylish wardrobe pieces, including pants, jeans, dresses, and outerwear.



  • This company produces superior outdoor travel gear, including jackets with plenty of pockets to store all the necessities while on the go.

  • Has a high sell-through rate on eBay.

  • With minimal effort, this item could be easily resold for up to $60!



  • Men's flannel button-down long-sleeve shirt provides an opportunity for resale profits of $50 to $90.

  • The exquisite fabric, Viyella, which was a harmonious mix of wool and cotton, is sadly no longer produced.


Lucchese Boots

  • Western elegance cowboy boots, made for both men and women.

  • Crafted with meticulous attention to detail, and usually made of leather and is handmade.

  • The resale value of boots is an impressive $150 or more.


Levi's Type 2 Denim Jacket

  • Jean jacket styles include Type 1, Type 2, and Type 3.

  • Type 1 and 2 are valuable, while type 3 is a more common style now.

  • Depending on the size, condition, and color, a Type 2 Levi's jacket can easily resell for more than $100!


Wiggy Kit

  • In 2015, Wiggy Hindmarch established her London-based brand offering high-end fashion for modern women.

  • Brand isn't well-known in the US so thrift stores don't mark up prices - meaning you can easily score an item for less than $10!

  • One piece can resell for more than $50.



  • A premium activewear brand for men and women inspired by the active California lifestyle of fitness, surf, sport, and art.

  • The brand is well known for its super soft material and wide product range; a comfy pair of joggers to sports bras, Vuori wear is great for both sporty and athleisure wear.

  • This brand is not common, especially on the east coast, so thrift stores don't mark up prices.

  • Jackets, joggers and shorts can yield high resell profit.


Frank & Eileen

  • In 2009, Audrey McLoghlin revolutionized the button-up shirt for women - a category of apparel that had previously been catered only to men. This marked the beginning of her brand's journey.

  • The brand quickly became a favorite among A-list celebrities, including Oprah Winfrey, Angelina Jolie, Jennifer Garner and even the Duchess of Sussex.

  • This product is sure to yield a resale value of at least $40!







Collectibles & Toys to Resell in 2023


Scratch N Sniff Stickers

  • Relishing in nostalgia, vintage 80s and 90s stickers can go for a hefty price: between $100 to $200 for one bundle!


Toy Story Rocky Gibraltar Action Figure

  • This collection features various sizes, with the 12" version reselling for over $100.

  • Non-12" sizes have been known to garner $30-$50 in resale value.

  • If the toy is still in its original packaging, it can fetch a higher resale value.


Splash Mountain Disneyland

  • Since Disneyland closed down Splash Mountain, any related items to the ride have become incredibly sought-after and are selling in a flash!

  • If you're looking for that perfect vintage piece, 90s T-shirts, toys and action figures, pins, mugs, and frames are the items to keep an eye out for.


Retired Build-A-Bear Plushies

  • As Build-A-Bear discontinues its plush toys, these items have become highly coveted and sought-after. In fact, you could easily resell for more than $100!

  • A few notable names: Paw Patrol Zuma, Hello Kitty Sanrio Melody and Chococat, Sonic The Hedgehog, and Grumpy Care Bear


Vintage Liddle Kiddles

  • Mattel dolls that were made in the 60s.

  • Resale value of the pieces can range anywhere from $150 - $750, making it easy to turn a solid profit.


Monster High Dolls

  • Mattel first introduced the dolls in 2010- these dolls were originally made for pre-teens who were interested in goth fashion, but the unconventional design also attracted the attention of collectors worldwide.

  • There are a list of rare dolls that easily resell for more than $500.

  • Thrift stores usually charge around $3 for these dolls, but you could resell a single Monster High Doll for up to $15 or higher!

  • Bundled dolls are a great way to make a good sale; they can often be found selling for well over one hundred dollars.


Little Pet Shop

  • Little Pet Shop (LPS) is a toy franchise and cartoon series owned by Hasbro. LPS is relatively expensive because Hasbro only releases so many of one particular pet.

  • For a steal, you can snag thrift store grab bags for only $5 or less and discover hidden gems within!

  • Offering LPS as a bundle can be incredibly lucrative. This has proven to generate more than $30 in profit.


Household & Miscellaneous Items


Greenlee PVC Heating Blanket

  • Items can easily be overlooked at thrift stores or garage sales.

  • Depending on the length of the blanket, this item can easily sell between $190-$500.


Mcdonalds Disney Hercules Plates

  • Take a trip down memory lane with these 1997 plastic plates, part of McDonald's Happy Meal toys!

  • Plate sets are a valuable investment, often reselling for over $100.

  • Collectors covet sets boasting the following characters: Hercules, Megara, Pegasus, Phil, Zeus, and Muses.


FujiFilm Fuji FP-100C Professional Instant Film

  • With 10 prints in each pack, these products are a hot commodity and regularly sell for over $70 apiece.

  • Easy to pack and lightweight (cheap) to ship.


One More Than 10: Singer and the Porsche 911 Book

  • Get your hands on an exceedingly rare hardcover book, and you could resell it for a handsome profit ranging from $200-$500!


Super Scrabble Deluxe Edition 2006

  • Has a high sell-through rate on eBay

  • Commonly overlooked items in the thrift store or garage sales, but can easily be resold for more than $100


Vintage Rubbermaid Dish Drainer Rack

  • This plastic dish drying rack, which is often found in thrift stores for just $10 or less, can be sold for an incredible $50 or more.

  • Try and find the wire metal rack, which sells for more money!



  • Votive glass candle holders with crazy unique patterns.

  • It's not easy to know if a candle holder is Glassybaby unless you are an expert in the brand - but luckily, there's one surefire way to tell: look for the sticker at its base.

  • Glassybaby can range from $300 to a staggering $700, depending on the unique patterns and rarity of each piece.


Victorian Era Door Knobs & Hardware

  • As items age and are made of brass, their resale value tends to increase.

  • The resale value of a product fluctuates with its age, style, and bundle, yet usually amounts to more than $200!

  • They're popular with the restoration, repurposing, and Steampunk community.


Carl Zeiss Camera Lens

  • A must-have lens for photographers, this sought-after piece of equipment is becoming increasingly popular in the photography world.

  • With this professional lens attachment, you can achieve huge returns — easily reselling it for over $3000!

  • With an abundance of sizes available, it is vital to do your due diligence before making a purchase.


Futurama: The Complete Collection DVD

  • Immerse yourself in a blast from the past with this Futurama Seasons 1999-2009 DVD set, complete with an exclusive Bender's Head figurine.

  • For the highest resale value, ensure that your set is still in its original packaging.

  • Generate a substantial return on investment - resell for more than $200!


Conair Hot Lather Heat Shaving Cream Cap

  • Discontinued item by Conair, brand new can resell between $50-$100

  • Compact product with model #HLM5CS


Vintage Italian Napoli Cabbage Ware

  • Comes in different types of kitchenware ranging from plates, bowls, and platters.

  • Used items are priced based on the style and whether it comes with a set. 

  • The cost of these pre-owned pieces typically begins at $150.


Vintage Rhythm Rock n Roll Singing Chicken Alarm Clock

  • Rare novelty Quartz alarm clock that was made in the 90s.

  • A reliable, functioning clock can fetch upwards of $200 in the resell market.


Faberge Wine Glasses

  • This iconic brand is renowned for crafting the exquisite Imperial Easter Eggs that were presented to the Russian imperial family.

  • The company stopped making houseware items after the Russian Revolution of 1917, which makes the wine glasses rare and expensive

  • A set of 6 wine glasses can easily resell for $500


Hallmark Keepsake Ornaments

  • Certain Keepsake ornaments, especially vintage ones, can yield for more than $90.

  • The sought-after pieces are Harry Potter, Star Trek, and Disney.


Square D Circuit Breaker

  • The resale prices of individual pieces may differ based on the type and voltage, yet can exceed $50.

  • At thrift stores and garage sales, circuit breaks are incredibly undervalued, aka more profit for you!


Buck Knives

  • Founded in 1902, a company based in Idaho is renowned for their Forever Warranty on knives used to fish or hunt - an assurance of quality and durability.

  • The resale prices of individual pieces may differ based on the type, yet they can easily exceed $30.


In conclusion, reselling these bolo brands online in these categories can be a profitable venture for those who are willing to put in the time and effort to research and source the right products. In this blog, we have provided a comprehensive list of brands and particular items in three different categories - clothing, collectibles & toys, and household & other items - that can yield high profits when resold on popular e-commerce platforms such as eBay, Poshmark, and Mercari. By leveraging this knowledge, resellers can generate income and build a successful business in the online marketplace. Remember always to research, stay current with trends, and don't be afraid to take calculated risks to maximize your profits.


You might also be interested in 9 Steps to Start a Reselling Business Online for Profit


Happy reselling!

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