Some of the best selling items on eBay include sneakers, makeup, refurbished laptops, auto parts, and many others. As the world’s largest and most profitable online marketplace, eBay allows you to sell almost anything. But success depends on one key factor: knowing what to sell.
Selecting the right products will increase your sales volume and profit.
In this post, we’ll dive into the hottest-selling items on eBay, breaking down the top categories and highlighting standout products.
Main Takeaways
- Fashion sells fast: Sneakers, jeans, and secondhand clothing dominate eBay’s top-selling categories.
- Electronics lead sales: Refurbished laptops, smartphones, and accessories are consistent bestsellers.
- Beauty is booming: Makeup, skincare, and supplements drive repeat purchases.
- Auto parts dominate: Automotive remains eBay’s number one sales category for volume and revenue.
- Vendoo boosts profits: Crosslist to multiple marketplaces easily and sell more using Vendoo’s automation tools.
15 Best Categories for Top Selling Items on eBay
Sellers, take note of these top-selling categories and products on eBay to scale profits 👇🏽
1. Fashion & Apparel
Image Source: eBay, Inc.
Top-sellers in the fashion and apparel categories include:
- Sneakers: Popular brands include Nike, Jordan, and Adidas. Trending styles include retro high-tops, minimalist white sneakers, and athletic runners. Limited-edition colorways and collaborations drive demand.
- Polos & Hoodies: Men’s casual wear performs well, especially streetwear-inspired oversized fits, preppy polos in pastel colors, and vintage-logo hoodies.
- Women’s Sweaters & Jeans: Classics like Levi’s jeans lead the way, particularly in high-rise mom jeans, distressed denim, and straight-leg cuts. Sweaters, cropped knits, bold patterns, and cozy oversized fits sell best.
- Dresses: Seasonal and event-based styles sell quickly. Look for floral maxi dresses in spring, cocktail dresses for holiday seasons, and casual shirt dresses as everyday staples.
- Coats & Jackets: Especially from The North Face and Carhartt. Popular styles include sherpa-lined trucker jackets, barn jackets, utility-inspired shackets, quilted puffers, and oversized blazers.
2. Electronics
Electronics are always in demand! Everyone uses electronics, and love to get a deal. Refurbished items, in particular, draw savvy shoppers.
Best-selling electronics on eBay include:
- Laptops: Laptops are the top-selling electronics on eBay. New, used, and refurbished MacBooks, Dells, ChromeBooks, and ThinkPads are popular!
- Earbuds & Headphones: Earbuds are on-trend in the online resale space. Earbuds, Samsung Galaxy Buds, and Beats by Dre sell fast, especially when offered in certified refurbished condition.
- Smartphones: iPhones (especially iPhone 14 and 15 models) and Samsung Galaxy S series sell fast.
- Smartwatches: Apple Watches and Samsung Galaxy Watch dominate sales. Popular for their health tracking, customizable faces, and integration with smartphones, buyers seek especially the newer models.
- Drones: Drones are trending! DJI’s and Autel models are top-selling brands within the subcategory.
- Video Game Consoles: eBay is a great place to sell anything and everything gaming. PlayStation, Xbox, and Nintendo always make eBay’s top brands list. You might be surprised how many buyers are after even older models, games, and accessories.
💡Tip: When selling electronics, be sure to include model numbers and sell unlocked devices.
3. Health & Beauty
Image Source: Business of Fashion
The global beauty industry is expected to grow five percent year-over-year through 2030.
Here are some BOLO beauty brands and products:
- Makeup: Cosmetics like blushes, mascaras, lipsticks and glosses, and eyeshadow palettes are everyday essentials. Top brands include Maybelline, MAC Cosmetics, NYX, Fenty Beauty, ABH, and Too Faced.
- Vitamins & Supplements: Wellness supplements, protein powders, collagen peptides, and immunity boosters are top sellers. Popular brands include Nature Made, Vital Proteins, and Optimum Nutrition.
- Skincare Products: Facial cleansers and toners, serums, moisturizers, and sunscreens consistently perform well. Trending brands include CeraVe, La Roche-Posay, Drunk Elephant, and Neutrogena.
- Perfumes & Fragrances: These sell well, even sample sizes, travelers, and roll-on oils! Top brands include Chanel, Dior, Burberry, and Versace.
- Hair Tools: Hairdryers, curling irons, straigeners, and crimpers are all top-sellers on eBay. Look for brands like Dyson, Revlon, Hot Tools, L’ange, and Revlon.
- Haircare: Shampoos, conditioners, styling products, and treatments are popular, especially sulfate-free and color-protecting formulas. Leading brands include Olaplex, Redken, Moroccanoil, and Paul Mitchell.
💡Tip: Beauty and health products must be in their original packaging and cannot be used, opened, or swatched. Avoid medical language, such as making claims that a product “cures,” “treats,” or “prevents.”
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4. Jewelry & Watches
Jewelry & watches are also part of the best selling items on eBay right now. Popular items in this category categories include:
- Watches: Brands like Citizen, Seiko, and Casio models sell well, especially analog, digital, and retro styles.
- Luxury Watches: Rolex, Omega, and Cartier watches appeal to collectors seeking high-value items.
- Fashion Jewelry: Kendra Scott, Pandora, and Swarovski offer popular bracelets, rings, and necklaces.
- Fine Jewelry: Tiffany & Co., Bulgari, and Van Cleef & Arpels drive luxury sales with their exquisite pieces crafted from gold, diamonds, and gemstones.
- Bracelets & Earrings: Hoop earrings, minimalist bracelets, and chain sets sell fast and are easy to ship.
- Body Jewelry: Nose rings, belly rings, and cartilage studs in stainless steel, gold-plated, and titanium remain in demand.
👀Did you know that eBay has a great authentication program for valuable jewelry and watches?
5. Home & Garden
Home and garden products consistently rank among eBay’s top-selling categories as homeowners invest in making their spaces more comfortable and functional. Seasonal demand, especially during spring and summer, offers strong sales potential.
Here’s what to sell on eBay in the home and garden categories:
- Power Tools: DeWalt, Ryobi, and Milwaukee drills, drivers, and combo kits sell well.
- Portable Generators: Compact inverter and dual-fuel models are popular for camping and emergency use.
- Garden Tools & Planters: Seasonal favorites like hoses, raised beds, and decorative planters sell quickly in season.
- Outdoor Furniture: Patio sets, lounge chairs, and weatherproof decor drive warm weather sales.
- Small Home Appliances: Air fryers, espresso machines, and blenders from brands like Ninja and Breville consistently sell.
💡Tip: When selling appliances, use listing videos to demonstrate that the product works.
6. Collectibles
Collectibles have a timeless appeal on eBay, drawing consistent demand from buyers searching for unique, rare, and nostalgic items.
Here are some collectibles to flip on eBay!
- Trading Cards: Pokémon, Magic, Yu-Gi-Oh!, and sports trading cards like Topps and Panini lead the market.
- Coins: Both graded and ungraded coins, including U.S. silver dollars, world coins, and commemorative sets.
- Comic Books: Rare and vintage issues from Marvel, DC, and independent publishers attract comic enthusiasts.
- Sports Memorabilia: Autographed jerseys, balls, trading cards, and limited-edition collectibles from major league sports teams.
- Vintage Toys: Hot Wheels cars, LEGO sets, and action figures from brands like Star Wars and Transformers.
- Stuffed Animals: Collectible plushies like Squishmallows, Care Bears, and Labubu have strong followings, especially rare releases and limited editions.
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7. Toys & Games
Image Source: Entertainment Vine
Toys and games are wildly popular on eBay, especially during holidays and gift-giving seasons. Parents often pay premium prices to surprise their children, while adult collectors seek out rare finds. Simply put, toys are fun for all ages, making this category a consistent seller.
Top-selling toys on eBay include:
- LEGO Sets: Both new and retired kits sell well, especially themed collections with classic characters.
- Board Games: All board games and card games sell well, but classics like Monopoly, Clue, and Life are the best.
- Action Figures: Brands like Marvel, Star Wars, DC, and Transformers sell best. Limited editions and exclusive releases attract dedicated collectors.
- Dolls & Plush Toys: Collectible dolls like Barbie and American Girl remain popular. Plush toys like Squishmallows, Care Bears, Labubu, and Pokémon plushies often sell out quickly, especially rare and seasonal releases.
- Remote Control Vehicles: Remote control cars, boats, trucks, and drones attract both kids and adult hobbyists.
8. Automotive Parts & Accessories
Image Source: VAR
The most popular items in the automotive category include:
Top Selling Items:
- Headlights & Taillights: Replacement lenses and full assemblies for cars and trucks. Popular among DIYers and body shops for brands like Ford, Toyota, and Chevrolet.
- Floor Mats & Seat Covers: Universal fit and vehicle-specific options, including all-weather mats from WeatherTech and custom-fit seat covers in neoprene and leather.
- Performance Upgrades: Turbochargers, exhaust kits, cold air intakes, and performance chips from brands like Borla, MagnaFlow, and K&N appeal to tuning enthusiasts.
- Motorcycle Parts: Seats, side mirrors, saddlebags, grips, and body panels for major brands like Harley-Davidson, Yamaha, and Honda.
- Car Electronics: Backup cameras, touch screen stereos, dash cams, parking sensors, and GPS units from popular brands like Pioneer and Kenwood.
👀 Did you know that eBay Motors now features approximately 110 million live listings in car parts and accessories, and its annual gross merchandise volume exceeds $10 million!
9. Sporting Goods
Equipment for sports and fitness activities can be expensive at retail, making eBay a go-to destination for bargain hunters and budget-conscious athletes.
Sporting equipment like this is great to sell on eBay:
- Golf Clubs & Balls: Brands like Titleist, Callaway, TaylorMade, and Ping lead the market. Complete club sets, drivers, and specialty wedges consistently sell well.
- Fishing Gear: Rods, reels, tackle boxes, and lure kits from brands like Shimano and Penn are popular among hobbyists and serious anglers alike.
- Bicycles & Accessories: Road bikes, mountain bikes, and e-bikes attract both recreational and competitive cyclists. Helmets, bike racks, and repair kits are steady sellers.
- Workout Equipment: Dumbbells, kettlebells, yoga mats, and resistance bands sell year-round.
💡Tip: Don’t hesitate to list heavily used sporting gear. Many parents look for affordable equipment while waiting to see if their child commits to the sport.
10. Baby Essentials
Baby essentials are always in demand as new parents seek reliable, quality products to keep their infants safe and comfortable.
You’ll make a decent profit from these items on eBay:
- Strollers & Car Seats: Trusted brands like Graco, Chicco, and Evenflo lead sales. Full travel systems and lightweight strollers are especially popular for new parents.
- Baby Monitors: Audio and video monitors from brands that consistently sell, with shoppers often seeking models offering Wi-Fi connectivity and night vision.
- Clothing Bundles: Gently used baby clothing sells quickly, especially bundled lots of bodysuits, sleepwear, and seasonal outfits. Organic cotton options are a buyer favorite.
- Feeding Accessories: Bottles, warmers, breast pumps, and bibs are all essentials. Brands like Dr. Brown’s, Philips Avent, and Medela dominate this space.
- Diaper Bags: Functional and stylish diaper bags from brands like Skip Hop, JuJuBe, and Petunia are popular on eBay.
💡Tip: eBay doesn’t allow the sale of recalled or expired baby products or supplies.
11. Pet Supplies
eBay shoppers are always looking for pet supplies, including:
- Pet Beds: Especially orthopedic and memory foam options for dogs and cats.
- Collars & Leashes: Collars, harnesses, and retractable leashes are in demand, with options from brands like Blueberry Pet and Joytale.
- Pet Clothing: Seasonal outfits, raincoats, Halloween costumes, and novelty sweaters keep pets stylish year-round.
- Toys: Durable chew toys, puzzle toys, and interactive play sets from brands like KONG and Nylabone are top sellers.
- Pet Carriers: Airline-approved soft-sided carriers and hard-shell kennels are popular for travel. Look for bestselling models from Sherpa and Amazon Basics.
12. Musical Instruments & Gear
Musical instruments and gear are consistently popular on eBay, as musicians from hobbyists to professionals look for affordable alternatives to retail prices.
Here are some top-sellers in the instrument and music category:
- Guitars: Both acoustic and electric models are strong sellers. Vintage models and limited-edition releases attract collectors.
- Keyboards & Synthesizers: From beginner keyboards to high-end synthesizers, buyers search for both modern digital setups and classic analog models.
- Microphones: Podcasting, recording, and live performance mics are in demand. USB and XLR connection types both sell well.
- DJ Equipment: Turntables, mixers, controllers, and speakers from brands like Pioneer DJ and Numark appeal to shoppers.
- Brass & Woodwinds: Instruments including trumpets, saxophones, flutes, and clarinets, from brands like Yamaha, Bach, and Selmer, sell steadily.
13. Cameras & Photography
Photography gear holds its value over time, making it a reliable seller on eBay. In fact, cameras are always in the eBay top-sellers list year over year.
Anything to do with photography sells fast on eBay, including:
- DSLR Cameras: Canon and Nikon lead the market.
- Lenses: High-demand focal lengths such as 50mm, 35mm, and 70-200mm sell quickly. Buyers seek brands like Sigma, Tamron, Canon, and Nikon.
- Camera Bags: Buyers look for water-resistant, padded bags that fit their specific model camera.
- Tripods: Compact, lightweight tripods and travel-friendly models are part of eBay's best sellers.
- GoPros & Action Cameras: GoPro and accessories like mounts and waterproof cases are big sellers on eBay.
14. Office Supplies
Office supplies remain steady sellers on eBay as remote work, home offices, and small businesses continue to thrive.
Here are some top-selling office supplies on eBay:
- Printers & Ink: New and refurbished inkjet and laser printers are popular, especially all-in-one models from HP, Canon, and Epson. Ink cartridges and toner sell steadily as consumable refills.
- Office Chairs: Ergonomic chairs with lumbar support, mesh backs, and adjustable arms from brands like Herman Miller, Steelcase, and Staples remain best sellers.
- Desk Organizers: Stylish trays, drawer dividers, and desktop shelves help maximize workspace organization.
- Stationery: Journals, planners, sticky notes, and branded notebooks are always in demand.
- Laminators & Paper Shredders: Compact laminators, shredders, and binding machines for home offices and small businesses sell consistently.
15. Seasonal Decor
Anything and everything festive is great to list on eBay, including:
- Christmas Decorations: light strands, artificial trees, stockings, tree skirts, and ornaments top sales charts.
- Halloween Props: Animatronics, inflatables, spooky lighting, and costumes, and anything scary sells well during the fall.
- Easter Baskets: Decorative baskets, plush bunnies, pastel décor, and filler items like toys sell during the spring season.
- Valentine’s Wreaths: Heart-themed wreaths, garlands, and tabletop decor are very popular
- Patriotic Decor: American flags, red-white-blue bunting, and themed lights for Fourth of July and Memorial Day celebrations attract seasonal buyers.
Strategies for Identifying Best Sellers on eBay
To stay ahead of the competition, you need to keep up with what’s trending on eBay. Here are some tips to keep in touch with what buyers are looking for.
- Check eBay’s Trending Section: Spot current popular items easily by reviewing eBay’s Trending section. eBay promotes what buyers want.
- Analyze Sold Listings: Study most products on eBay to understand what’s moving now and at what prices.
- Research Seasonal Trends: Stock ahead of peak periods by recognizing patterns in seasonal shopping.
- Use eBay Tools like eBay Product Research: eBay Product Research (formerly Terapeak) provides data-backed insights on what’s currently selling.
- Follow Social Media Trends: Monitor TikTok, Instagram, and Pinterest for real-time product inspiration.
Use Vendoo and Resell on Similar Markets to eBay
Maximize your profits with Vendoo: A Seller’s Best Friend. With Vendoo, you can crosslist to multiple marketplaces in just a few clicks!
Vendoo helps resellers list items simultaneously on eBay, Poshmark, Mercari, Depop, Etsy, Vinted, Grailed, Facebook Marketplace, and more! Vendoo offers AI listing, image editing, automatic offers to likers, sales detection, inventory management, and more! With bulk tools and automated features, Vendoo helps sellers save time and make more sales.
Time to Start Selling Smarter on eBay
Success on eBay is all about understanding customer demand and staying on top of trends. From secondhand fashion to refurbished electronics and home essentials, the opportunity for resellers is huge. With eBay, the sky is the limit! 🔥
Focus on the right categories, research diligently, and scale your business across multiple marketplaces with Vendoo. Vendoo makes selling on eBay as easy as source, list, and profit.
Top Selling Items on eBay in 2025 FAQ
What’s the most sold item on ebay?
While automotive is the top selling category, clothing, cameras, and refurbished electronics consistently rank among eBay’s top sellers.
What is most profitable to sell on eBay?
Luxury watches, designer handbags, and collectible items like trading cards often provide the highest profit margins.
What is the best item to flip on eBay?
Popular sneakers and limited-edition apparel offer quick flips with solid returns, especially from brands like Nike and Jordan.
What is the top seller on eBay right now?
Currently, health and beauty products, particularly skincare and cosmetics, lead in sales due to their repeat purchase potential.
