Best Selling Items on eBay for 2024

Marketplaces 101
Best Selling Items on eBay for 2024

As 2024 rolls in, identifying the best-selling items on eBay continues to be a key strategy for smart resellers. Marketplaces like eBay aren’t just thriving; they're evolving, and staying ahead means keeping a close eye on trends. For resellers, this is key to sourcing profitable inventory, maximizing profits, and keeping up with the competition. So, what's on the horizon for eBay's best sellers in 2024?


Luckily, past trends and growing popularity can give us solid hints about what's likely to be hot in the near future. This article is your guide to the best-selling items in several of the top-performing categories on eBay for 2024.


As a bonus, we'll share some practical tips on how to research top sellers on your own and find the most sold items on eBay. This will empower you to tailor your inventory based on market demand and the items you can easily source in your area.


Best Selling Items on eBay by Category

eBay is a huge marketplace with a wide range of product categories. However, there are always a handful of categories that remain popular and stand out when it comes to best sellers. Let’s take a look at the best sellers in top-selling categories.



Year after year, fashion holds its ground as a top-selling category on eBay. In 2024, we're not just seeing trends; we're witnessing a movement. There's a growing demand for sustainable and eco-friendly fashion as buyers become increasingly aware of their environmental footprint. They're not just shopping; they're making choices that resonate with their values.


In fact, according to eBay, the secondhand market is expected to grow nine times faster than new apparel over the next few years. So this year, it’s not just about what you wear; it's about making a statement that aligns with personal and environmental values. For preowned fashion sellers, this isn't just good news – it's a golden opportunity.


In the men’s category, eBay has reported major growth in these sub-categories:

  • Polos
  • Hoodies & Sweatshirts
  • Sunglasses
  • Suits & separates
  • Hats


While in the women’s category, these items remain best sellers:

  • Sweaters
  • Activewear shorts & pants
  • Jeans
  • Coats & jackets
  • Dresses


When it comes to brands, eBay has found these brands are growing in popularity:

  • Nike

  • Lululemon

  • Levis

  • The North Face

  • Patagonia

  • Carhartt

  • Polo

  • Under Armour

  • Adidas

  • Gucci


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As the second largest category on eBay, electronics is going to continue to do well in 2024. This category includes items like smartphones, laptops, gaming consoles, and smart home devices. But with technology rapidly changing, it’s important to keep up with the latest trends and seek out products that are most in demand.


In 2023, eBay saw a growth in newer types of technology like drones, smartwatches, and virtual reality sets. These newer tech items are not just growing in popularity; they're starting to outpace the sales of more established categories, including traditional favorites like phones and laptops. It's a clear sign that eBay's electronics category is evolving, with buyers increasingly looking for the latest tech.


According to eBay, these are some of the best-selling items in electronics include:

  • Smartwatches
  • Digital Cameras
  • Pro Audio Equipment
  • Camera Drones
  • 3D Printers


Here are some additional electronics that sell well, and generally for a good profit, on eBay:

  • Video Games and Consoles
  • Computers
  • Audio and Headphones
  • Smart Home and Surveillance


Health and Beauty

eBay's Health and Beauty category is expected to continue its impressive growth. With the global trend towards wellness and self care, you can bet this category will soar in 2024.


There are a few unique advantages to the Health & Beauty category for resellers. The first is that many health and beauty products are consumables, meaning they need to be purchased regularly. The other advantage is that as seasons and trends change, certain items will get discontinued which leaves eBay as one of the only places loyal buyers can get the products they’ve grown to love and can no longer access in retail stores.


Our predictions for top-selling items in health and beauty this year:

  • Vitamins & supplements
  • Skincare products
  • Perfumes & fragrances
  • Hair straighteners & dryers




Jewelry & Watches

For resellers looking for items to resell, eBay's Jewelry & Watches category isn’t only a popular category, it’s also a high profit category. Many items in this niche are valuable and can bring a good return, if you know what to look for. Here's a closer look at some of the most sought-after brands in this category:


Watches: Look out for trusted brands like Citizen, Seiko, Invicta, Bulova, Hamilton, Casio, and Timex. These names are not only known for their quality but also their appeal to a broad market.


Fashion Jewelry: Many assume that only fine jewelry is profitable, but there are many sought-after brands of fashion jewelry, like Kendra Scott, Swarovski, Alex and Ani, Pandora, Michael Kors, Kate Spade, and Brighton. These brands offer stylish but accessible pieces that appeal to trend-conscious buyers.


Fine Jewelry: Prestigious luxury brands like Tiffany & Co., Cartier, Bulgari, Van Cleef & Arpels, Harry Winston, and David Yurman are popular in these categories and have a very high average sale price.


Check out what we listed for eBay in 2023! 


Strategies for Identifying Best Sellers on eBay


eBay's Trending Section: Keep an eye on eBay's Trending section to stay up to date with currently popular items. This allows you to seize opportunities for quick sales when you come across currently in-demand products.


Analyze Sold Listings: Study eBay's sold listings to understand sales history, including the number of sales and average prices. This data will help you identify profitable items and give you insight into how to price your listings.


Research Seasonal Trends: Best-selling items can drastically change based on season, so it’s helpful to recognize the impact of seasonal trends on sales. Source and list high-demand items during peak seasons, such as electronics and toys during the holidays.


Use eBay Research Tools: eBay provides sellers with powerful research tools like Terapeak within your seller hub. These tools provide comprehensive sales data and can help you identify trending products.


In this article, you've learned some valuable insights about the best-selling items on eBay for 2024. The key takeaway? Pay attention to customer trends. Keep an eye on what customers are actively looking for and how their preferences evolve, and be ready to adapt your inventory to keep things moving and profits rolling in.


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