The last adidas YEEZY sale arrived after months of rumors, with the German sportswear company eventually confirming its plans to sell the remaining YEEZY sneaker stock.
Anticipation surrounded this adidas YEEZY drop, given the terminated partnership, leading to discussions about potential swift sellouts and staggering resale prices.
As the release day approached, many burning questions occupied fans' minds, such as the sale's timing and where to purchase the sneakers. The adidas YEEZY sale commenced earlier this year on May 31, 2023, in the U.S., with variations in other regions according to their respective time zones, starting on June 1.
adidas made the YEEZY shoes available exclusively through their website and the adidas CONFIRMED app.
Regarding the YEEZY shoe lineup for the sale, it included drops that were originally scheduled for 2022. Specifically, the YEEZY Boost V2 350 "Onyx" and "Carbon Beluga" colorways were featured on the North American calendar for May 31.
Photo credit: BoF
adidas tantalized fans by teasing several other silhouettes and colorways, which were listed as follows: the YEEZY 350 V2 CMPCT "Panda," YEEZY 500 "Utility Black," YEEZY Boost 380 "Covellite," YEEZY slide "Azure," YEEZY 450 "Cinder," YEEZY Boost 700 V2 "Tephra," YEEZY Foam Runner "MX Azure," YEEZY Boost 700 "Salt," YEEZY 350 V2 "Zebra," YEEZY slide "Onyx," YEEZY Foam Runner "Clay Red," YEEZY Boost 350 "Pirate Black," and YEEZY Foam Runner "Clay Taupe." It was noted that these silhouettes might vary in other regions and have different release dates.
In a press release, adidas mentioned the possibility of additional releases from their existing inventory at a later time, though no specific schedule was provided. Yeezy fans now know this is coming sooner rather than later, and it is set to drop this month!
YEEZY Drop August 2023
adidas has thrilled sneaker enthusiasts worldwide with the announcement of a series of fresh Yeezy products set to hit the shelves in August. In a display of their continued commitment to innovation and style, the sportswear giant is set to introduce new iterations of their iconic Yeezy line. This exciting release will feature a range of existing Yeezy products, offering sneakerheads the chance to get their hands on some highly sought-after designs.
With a fervent dedication to providing fans with top-notch products, adidas remains at the forefront of the sneaker culture. The forthcoming August releases signify the brand's unwavering commitment to creativity, bringing forth fresh designs and colorways that are sure to captivate sneaker enthusiasts and streetwear aficionados alike.
As anticipation grows, eager fans can look forward to the highly-anticipated drop, embracing the opportunity to elevate their style with the iconic Yeezy collection's latest additions. adidas plans to make substantial donations to carefully chosen organizations dedicated to combating discrimination and hate, encompassing racism and antisemitism.
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adidas YEEZY Partnership
As for the question of adidas and YEEZY reuniting, there seemed to be a moment when it was possible. However, they remained separate entities after adidas ended its collaboration with Kanye "Ye" West's YEEZY brand due to controversial tweets and outbursts.
Following the halt of YEEZY sales, the question arose regarding what would happen to the estimated $1.3 billion-worth of leftover YEEZY shoes. The answer was that adidas decided to donate a portion of the YEEZY sale proceeds to organizations committed to fighting discrimination and hate, such as the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change.
Moving forward, Kanye "Ye" West would continue to sell YEEZY products as he retained sole ownership of the YEEZY brand. The collaborative effort between Ye and adidas ended in late 2022, signifying the end of new YEEZY sneaker releases.
Ye had already ventured into a new YEEZY clothing collection, including tight T-shirts, and some odd socks, but no longer featuring shoes, hinting at a shift away from the popularity of adidas YEEZY sneakers.
The popularity of YEEZYs stemmed from their limited availability and association with Kanye "Ye" West. They became a cultural touchstone, recognized as "hype" sneakers, yet attainable to a broader audience due to their larger production numbers. YEEZY sneakers were also renowned for their comfort, thanks to breathable uppers and special adidas cushioning in the sole units.
YEEZY sneakers sometimes featured the "SPLY" text, referring to YEEZY SUPPLY, the now-defunct website where adidas used to release new YEEZY shoes and colorways. Since YEEZY SUPPLY shut down in early 2023, one of the final YEEZY sales took place on the adidas CONFIRMED app.
So what’s next for YEEZY? Is there still a successful future for the brand amongst sneakerheads? Let us know your thoughts in the comments!