15 Powerful E-Commerce Tools to Drive Growth

In e-commerce, it is important to invest in tools that can help you scale. As you grow and scale your business, automation, and software solutions are the key to increasing efficiency and productivity. Having the right tools can save time and increase profits, 

There are so many tools out there, and here is a list of some of our favorites: The tools are grouped into five main categories:

• Listing Optimization
• Productivity
• Marketing
• Miscellaneous

Here are the 15 must-have tools for scaling your e-commerce business:

Listing Optimization Tools

No matter what you’re selling or where you are selling it, listing optimization is crucial to enhance exposure and drive sales. Each part of your listing is important to enhance exposure, from photographs to titles to prices. Here are some tools to help you with optimizing your listings:

The first few listing optimization tools are for product photography: 

1. PhotoRoom

PhotoRoom is a photo-editing software best known for background removal. With thousands of virtual backgrounds and superior editing tools, PhotoRoom provides perfect SEO-optimized images for e-commerce sellers.

2. Adobe Lightroom

Adobe Lightroom is an advanced photo-editing software where you can create, edit, organize, store, and share your photos across any device. Like a mini Photoshop, Adobe’s advanced tools will enhance your photos and branding. Lightroom has stunning presets and is a must-have for studio product photography, especially if you’re working with models. 

3. PicTapGo 

PicTapGo is a free and simple photo editing tool offering basic adjustments to light, contrast, and color. Also, enjoy subtle but powerful filters with bulk editing and camera roll synching for easy enhancement.

These apps will help you to optimize your titles and descriptions for search engine optimization (SEO):

4. Vendoo Enterprise.

Vendoo Enterprise is a white-glove high-volume solution for high-volume e-commerce resellers offering numerous bulk tools, including listing optimization. Vendoo Enterprise maximizes titles and descriptions for SEO while bulk cross-listing to multiple marketplaces.

You may also be interested in our FREE Guide to Multichannel Expansion.

5. Chat GPT

ChatGPT uses the power of artificial intelligence (AI) to automate drafting. ChatGPT can be used to help write optimized product descriptions. 

These apps will optimize your listings by helping with your pricing model:

6. SellHound

SellHound’s Price Checker Tool helps with pricing research. SellHound scans and analyzes peer-to-peer reselling marketplaces to provide pricing insights. SellHoud provides “comps” (comparables) for relevant active and sold listings. 

7. eBay Terapeak 

Terapeak is a price-researching tool exclusively for eBay. Terapeak uses eBay data to provide comps, pricing suggestions, and analytics about sales on eBay.

Productivity Tools

E-commerce involves a lot of work, from listing to business bookkeeping. These apps and software options will save you time, streamline your processes, and help you to work more efficiently. 

8. Vendoo

Vendoo is a seller’s best friend. Vendoo is most known for crosslisting but also offers inventory management, profit tracking, analytics, bulk tools, and more tools to promote sales. Vendoo also has an Enterprise service for high-volume resellers with white-glove services.  

9. PosherVA

PosherVA is a must-have for Poshmark with scheduled sharing, automatic offers to likers, return shares and follows, bulk price adjustment, and more!

10. Quickbooks 

Quickbooks is a must-have for all small business owners. Quickbooks Self-Employed offers advanced bookkeeping, financial logs, and tax preparation. Quickbooks integrates with your bank account for simple bookkeeping. 

11. PirateShip 

PirateShip is a tool for calculating the best rates on shipping across multiple carriers. Simply enter the weight and dimensions of our parcel, and PirateShip will compare services and provide the best rate possible. 

Marketing Tools

Marketing is an important part of every business, and these tools will help you to expand your reach and customer base.

12. Google Ads 

Google Ads (formerly ‘Google AdWords”) can be used to create campaigns that drive more customers to your storefront. With Google AdWords, you can target specific audiences based on a wide array of factors, and you only pay for actual results. Google Ads helps you to convert browsers into customers.

13. Canva

Canva is a design studio for everything from graphics to websites. Canva has thousands of customizable images and templates for professional imagery without the hassle of Photoshop. 

14. Facebook Ads (or ads on Tiktok or Instagram Ads) 

To reach new customers and drive them to your e-commerce store, use ad campaigns on social media. For example, Facebook Ads are relatively inexpensive and allow you to establish a budget and target a specific audience based on a custom demographic.

Tip: In addition to running ads on social media, be sure you’re staying active on social media. Be sure to select the correct social media channels for your business and target audience. Then, consistently engage regularly and authentically on the channels.

15. Google Analytics

For more advanced analytics, you can set up Google Analytics on your website. With Google Analytics, you can track sessions, users, views, conversion events, session times, bounce rates, and more. You can also create reports to help you to expand your views and growth. 

These are some of the many tools available for e-commerce sellers. Do you have any favorites? Add them to the list by commenting below. 👇