Looks matter! Make sure your photos are crisp and clean to attract more buyers! Here are some tips to help you achieve perfect photographs 📸
Natural sunlight is, of course, the best light source. Taking photos near a window or outdoors really captures the essence of the colors. Don’t forget to photograph all the details of the piece, this helps buyers see exactly what they’re going to purchase and also reduces the chances of the item being returned because not enough details were shown.
If you don’t have access to natural light, you can always supplement with artificial lighting like a ring light. You can also adjust the brightness of the camera or phone to maximize light!
The use of backdrops is another way to get a cohesive background for your photos. Amazon has some great and inexpensive ones.
You might also create DIY backgrounds. All you need for small items is a poster board from the dollar store! For hanging garments, a light-colored wall and a command hook are the perfect duo!
Photographing items can be tricky sometimes. Do I choose a flat lay? Mannequin? Hang it? Model it? Do what works best for you! Go online and google different styles to see what you like best.
Here’s a quick tip! Go to the site or marketplace you sell on and check sold comps on what you’re looking to sell to see what items are selling and how they are being photographed. For example: If you see a majority of jeans are sold from hanging or model photos, take that into consideration.
Make sure to photograph items that are wrinkle-free. For more efficiency, batch your items in groups or categories, such as jeans, dresses, and so on, as this will streamline your process and make it quicker and easier.
If you are lacking time, like most of us are, you can use apps that will change or enhance your backgrounds.
Using these apps you can select whichever background you like most. I prefer clean white backgrounds, this way it comes up in Google Search easier and the image is able to be read by Google Lens. One app that I use and recommend is PhotoRoom.
Did you know that PhotoRoom is integrated in Vendoo? With the Background Remover by PhotoRoom, you’ll have perfect cover photos on all of your listings.
Properly measuring your item is also key. Whether you want to add them in your listing is up to you, but I like to advise it. And in some cases sites require it.
Quick tip: Taking photographs of the measurements while batch photographing items and then adding a blank white photo in between, is a great way to separate the items and list them quicker. You also have it at your fingertips so you can make drafts on Vendoo while watching tv or doing something else from your phone.
Keywords are also so important. Creating a great title with brand, size, clothing type, color, and clothing material is important. Stay away from emojis; they do nothing for you, at least SEO-wise.
The terminology SEO – Search Engine Optimization is often used and means the process of improving your site to increase visibility. Relevant hashtags and wording will definitely boost views.
Think about what words people would use to look up an item and the unique identifiers of your garment. Using these right hashtags and describing the piece correctly is so important to attracting the right buyers.
One debate on keywords is whether to use the name of the style for the brand category.
For example: Justin Western Cowboy Amelia Brown Leather Heeled Boot. Notice “Amelia”. Some people would argue NOT to put in the name. This reasoning stems from the fact that people will look up the name after seeing this, and see all the price comps. Let us know in the comments below your thoughts on this!
Can I repeat that again?! DO NOT Overbuy! You do not want a ton of unlisted inventory to accumulate in a “death pile.”
If you’re new to reselling, start reselling what is in your own home and also donations from friends. Don’t be afraid to ask them for what they no longer use.
If you have been selling for a while and are anything like me, chances are, you overbuy. Tendency to do this leads to guilt, feeling overwhelmed, money piles, less space in your home, and a cluttered mind. Overbuying will also make it more difficult to organize your inventory when you have so much at once.
When determining pricing, check “comps” (comparables) by performing a search for what you are selling.
Note: if an item has a price tag attached for $1,199, it could only be worth $1.99 for the online resale market value. Buyer beware!
To check comps, type the brand and type into Google the marketplaces where you sell. Then, you will see what other sellers are pricing similar items for. Make sure you also filter by the sold price to see what similar items actually sold for. Remember time is money and money is time. You can also use Google Lens to help you find your item quickly.
Staying organized is the key to success. Here are some quick tips to keep you from getting overwhelmed.
Get organized with your inventory from the very beginning. If you have started already, it is never too late to take a little bit at a time and start getting organized. There’s nothing worse than not being able to find that Gucci Bag you just sold for $1,000, am I right?!
Remember if you’re away, someone else can always ship for you if they can find the item.
Since the world has changed so much in the last couple of years, being a part of social media is important.
Instagram, Facebook, Clubhouse, and Youtube are the main social hubs. Type in keywords and hashtags to find rooms, communities, videos, groups, and posts that resonate with you and offer you great tips. Joining groups like Vendoo: A Seller’s Best Friend, Vendoo’s Monthly Listing Challenge, or Poshmark on Facebook, Instagram, and Clubhouse is a great start. As well as the Vendoo Youtube Channel which is a wealth of information.
Create your own content to show your authentic self, as this will also help drive traffic to your business. When doing this make sure to add links to your business or marketplace closets for potential buyers to easily find you. Remember it’s always good to be in the know and stay on top of opportunities that might come along.
Quick tip: Stay up to date on the Instagram algorithm by reading articles or forums online. Go on your posts and look at your insights, see the reach from your hashtags, how many views, saves, shares and likes each of your posts received. You can also go into your insights for your page and see many more statistics. As this will help you determine what your audience and followers enjoy the most.
Get creative and be outgoing! You would be surprised what you can get.
Charity and PTA Fundraisers. These groups usually send their donations to places like Carecycle or Savers for .20 cents on the pound. Offer more. The bottom line is, be creative and the sky's the limit!
Looking for more information? 👀
Subscribe to Daneen’s reseller email list here! Don’t forget to follow her on Instagram @frugalfashionista_.
Share your best reseller tips and tricks in the comments!
Updated June 2023 by Vendoo Staff